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Blue Highway™
A font family tree displays different foundries’ versions, or a foundry’s different cuts, of basically the same typeface design.
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Blue Highway
Some words from Typodermic:
Rev up your engine and tear up the pavement with the Blue Highway gang of fonts. Don't be fooled; the classic highway sign font has been rerouted, Typodermic-style. Blue Highway rebelled against the rigid DOT spacing of the authentic Highway Gothic font. It took a sharp right turn, and took off in its own direction. Blue Highway is upright without being uptight and its an easy reader from a distance. For a total trip try it white on black. Four fonts lead the team each with their own unique style:
Lens: with bowls rounded like headlights, he’s the leader of the pack.
Ink: a little rough around the edges but still razor sharp.
Outline: just a shadow of himself but you can't ignore him.
3D: deep, dimensional and not to be taken lightly.
Take your pick from 3 weights; light, regular and bold and 3 widths; condensed, regular, expanded with italics for each. Altogether, Blue Highway is packed with 22 styles all including numerals, punctuation, accents and directional arrows. Blue Highway gives you more variety than bugs on your windshield. For punched-up headline text, rockin' DVD menus, edgy package design, store signage that packs a wallop, distinctive t-shirt slogans, and whenever cool is the rule, take Blue Highway.
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