Fedra Sans Light
Fedra Sans-Light	$70.00
Fedra Sans Light Bundle
Fedra Sans-Light TF      Fedra Sans-Light SCItalic      Fedra Sans-Light Expert      Fedra Sans-Light Italic Expert	$215.00 (including 3 other fonts)
Fedra Sans Light SC
Fedra Sans-Light SC	$70.00
Fedra Sans Light Italic
Fedra Sans-Light Italic	$70.00
Fedra Sans Book
Fedra Sans-Book	$70.00
Fedra Sans Book Bundle
Fedra Sans-Book TF      Fedra Sans-Book SCItalic      Fedra Sans-Book Expert      Fedra Sans-Book Italic Expert	$215.00 (including 3 other fonts)
Fedra Sans Book SC
Fedra Sans-Book SC	$70.00
Fedra Sans Book Italic
Fedra Sans-Book Italic	$70.00
Fedra Sans Normal
Fedra Sans-Normal	$70.00
Fedra Sans Normal Bundle
Fedra Sans-Normal TF      Fedra Sans-Normal SCItalic      Fedra Sans-Normal Expert      Fedra Sans-Normal Italic Expert	$215.00 (including 3 other fonts)
Fedra Sans Normal SC
Fedra Sans-Normal SC	$70.00
Fedra Sans Normal Italic
Fedra Sans-Normal Italic	$70.00
Fedra Sans Medium
Fedra Sans-Medium	$70.00
Fedra Sans Medium Bundle
Fedra Sans-Medium TF      Fedra Sans-Medium SCItalic      Fedra Sans-Medium Expert      Fedra Sans-Medium Italic Expert	$215.00 (including 3 other fonts)
Fedra Sans Medium SC
Fedra Sans-Medium SC	$70.00
Fedra Sans Medium Italic
Fedra Sans-Medium Italic	$70.00
Fedra Sans Bold
Fedra Sans-Bold	$70.00
Fedra Sans Bold Bundle
Fedra Sans-Bold TF      Fedra Sans-Bold SCItalic      Fedra Sans-Bold Expert      Fedra Sans-Bold Italic Expert	$215.00 (including 3 other fonts)
Fedra Sans Bold SC
Fedra Sans-Bold SC	$70.00
Fedra Sans Bold Italic
Fedra Sans-Bold Italic	$70.00

Design Credits

First seen on MyFonts: January 10th, 2003 (Updated: Aug 18th, 03)
Designed by: Peter Bilak
Designed when: 2001
Contained in Categories: Legible, Sans Serif
Design owned by: Typotheque
MyFonts Keywords: corporate, humanist, legible, lowres, oldstylenumerals, plain, sansserif, newsheadline, news, newstext [suggest]

Fedra Sans

Fedra Sans was originally commissioned by Paris-based Ruedi Baur Integral Design and developed as a corporate font for Bayerische Rück, a German insurance company, as part of their new visual identity. According to the commissioner, the objective was to 'de-protestantize Univers', the typeface which Bayerische Rück had been using since Otl Aicher designed their first visual identity in the 1970s. The typeface reflects the original brief: it humanises the communicated message and adds simple, informal elegance. The most important criterion was to create a typeface which works equally well on paper and on the computer screen, and is consistent across all computer platforms.

After first versions of the typeface were completed and digitised, the project was cancelled as Bayerische Rück was acquired by another even larger multinational corporation. This put an early end to the story of the custom font.

Since a lot of work had been done already, I decided to complete the typeface,adding extra weights and expert fonts. Shortly before the planned release date of the typeface, my studio was broken into, and my computers and back-up system containing all the font data were stolen. What initially seemed like the ultimate designer’s disaster was actually beneficial for Fedra. The incident delayed its release, allowing me to re-examine the early design decisions, made under the assumption that the font would be exclusive to the company and never publicly available. The new version is more versatile, offering a wider range of fonts, a number of special typographic features. The spacing of the font was altered, as well as the slope of the italics. Many characters were redrawn creating a more flexible type family.

Fedra Sans exists now also in the Central European, Baltic, Turkish encodings and soon in Cyrillic, and Greek.

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