BuyMyFonts was founded in 2002 after a series of disastrous experiences in the typographic sector. Fortunately Alessio Leonardi, the company’s founder, did not have anything to do with these experiences. Alessio’s idea behind BuyMyFonts was simple: he would sell his fonts directly to interested parties, and become rich and famous in the process.
Needless to say, this did not work. As a last resource, Alessio struck up an historical agreement between BuyMyFonts and MyFonts, which will allow both parties to prosper. A clear-cut case of a win-win situation.