Latinotype

Based in Concepción and Santiago, Chile, Latinotype’s founders say, “Our goal is to design new typefaces remixing diverse influences related to our South American identity with high quality products for the contemporary design industry.” And the trio have been doing just that since their foundry’s creation in 2007.

One of the most successful foundries on MyFonts in recent years, Luciano Vergara, Daniel Hernández and Miguel Hernández, have put together a rapidly growing collection of typefaces in a wide array of genres. Specializing in colorful display and script faces, the group’s name “Latinotype” emphasizes the strong tie they feel to their cultural identity. “It is clear to us,” they said in their Creative Characters interview, “that Latin America does not have a typographic tradition in the way it exists in Europe or the United States; in fact, until recently all the fonts used here came from those places.” They see this as a good thing, adding that “not having a long-time tradition in type design implies that we can work without the burden of the past — very freely, with no fixed paradigms and without fear.”

And work without fear they have. Chile’s first digital foundry, they began selling their typefaces on MyFonts in 2011. Working with young designers and creative directors in mind, the group says, “We design for graphic designers, not for other type designers, and generally do not seek prestige. This work is our passion, but it is also our job and we understand it as such.”

Many of the foundry’s best selling fonts have been recognized as some of the design industry’s most popular fonts such as Showcase, Arquitecta, and Trend; a MyFonts Most Popular Fonts of 2013 pick. They’ve produced everything from elegant,sophisticated scripts like Ragazza Script to popular, whimsical fonts such as Ride my Bike (featured in MyFonts Most Popular Fonts of 2012) and Four Seasons.

The men of Latinotype’s mantra: “As Picasso said, ‘Inspiration exists, but it has to find you working.’ In our case: if we manage to set a trend, it is by working hard.”

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147 font families from Latinotype

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7 font styles from $20.00
Aromatica Aromatica
Aromatica Aromatica
Aromatica Aromatica
Aromatica Aromatica
Aromatica Aromatica

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Boston Boston
Boston Boston
Boston Boston
Boston Boston
Boston Boston

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32 font styles from $26.00
Texta Texta
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Texta Texta
Texta Texta

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16 font styles from $29.00 30% off
Trenda Trenda
Trenda Trenda
Trenda Trenda
Trenda Trenda
Trenda Trenda

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28 font styles from $26.00
Isidora Sans Isidora Sans

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Arquitecta Arquitecta
Arquitecta Arquitecta
Arquitecta Arquitecta
Arquitecta Arquitecta
Arquitecta Arquitecta

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14 font styles from $39.00
Branding Branding
Branding Branding
Branding Branding
Branding Branding
Branding Branding

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21 font styles from $5.00
Trend Trend
Trend Trend
Trend Trend
Trend Trend
Trend Trend
Top Webfont

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28 font styles from $26.00 - some free 30% off
Isidora Isidora
Isidora Isidora
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Isidora Isidora

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26 font styles from $20.00
Revista Revista
Revista Revista
Revista Revista
Revista Revista
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12 font styles from $29.00
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil

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22 font styles from $49.00
Latina Latina
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Latina Latina
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8 font styles from $39.00
Hawking Hawking
Hawking Hawking
Hawking Hawking
Hawking Hawking
Hawking Hawking

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60 font styles from $29.00
Rawson Rawson
Rawson Rawson
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Grota Sans Rounded Grota Sans Rounded
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Grota Sans Rounded Grota Sans Rounded
Grota Sans Rounded Grota Sans Rounded
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Geometrica Geometrica
Geometrica Geometrica
Geometrica Geometrica
Geometrica Geometrica
Geometrica Geometrica

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16 font styles from $26.00 - some free
Newslab Newslab
Newslab Newslab
Newslab Newslab
Newslab Newslab
Newslab Newslab

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7 font styles from $15.00
Macarons Macarons
Macarons Macarons
Macarons Macarons
Macarons Macarons
Macarons Macarons
Top Webfont

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Sanchez Sanchez
Sanchez Sanchez
Sanchez Sanchez
Sanchez Sanchez
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32 font styles from $29.00
Sana Sans Sana Sans
Sana Sans Sana Sans
Sana Sans Sana Sans
Sana Sans Sana Sans
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14 font styles from $39.00
Camila Camila
Camila Camila
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Camila Camila
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10 font styles from $29.00
Andes Andes
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Andes Andes
Andes Andes
Andes Andes

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12 font styles from $26.00 - some free 50% off
Sanchez Slab Sanchez Slab
Sanchez Slab Sanchez Slab
Sanchez Slab Sanchez Slab
Sanchez Slab Sanchez Slab
Sanchez Slab Sanchez Slab

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25 font styles from $26.00 - some free
Queulat Queulat
Queulat Queulat
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22 font styles from $29.00
DSari DSari
DSari DSari
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Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made

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24 font styles from $5.00
Trend Rough Trend Rough
Trend Rough Trend Rough
Trend Rough Trend Rough
Trend Rough Trend Rough
Trend Rough Trend Rough

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9 font styles from $20.00
Ride my Bike Ride my Bike
Ride my Bike Ride my Bike
Ride my Bike Ride my Bike
Ride my Bike Ride my Bike
Ride my Bike Ride my Bike

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4 font styles from $45.00
Santis Santis
Santis Santis
Santis Santis
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28 font styles from $39.00
Informative Informative
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Informative Informative
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Corporative Sans Rounded Corporative Sans Rounded
Corporative Sans Rounded Corporative Sans Rounded
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Kahlo Rounded Kahlo Rounded
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Hernández Niu Hernández Niu
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Assemblage Assemblage
Assemblage Assemblage
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Catrina Catrina
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Andes Rounded Andes Rounded
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Andes Rounded Andes Rounded
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Gaspo Slab Gaspo Slab
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Gaspo Slab Gaspo Slab
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Magallanes Magallanes
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Grota Rounded Grota Rounded
Grota Rounded Grota Rounded
Grota Rounded Grota Rounded
Grota Rounded Grota Rounded
Grota Rounded Grota Rounded

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Javiera Javiera
Javiera Javiera
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Javiera Javiera
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Estandar Rounded Estandar Rounded
Estandar Rounded Estandar Rounded
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Estandar Rounded Estandar Rounded
Estandar Rounded Estandar Rounded

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Antartida Rounded Antartida Rounded
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Triump Triump
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Corporative Sans Round Condensed Corporative Sans Round Condensed
Corporative Sans Round Condensed Corporative Sans Round Condensed
Corporative Sans Round Condensed Corporative Sans Round Condensed
Corporative Sans Round Condensed Corporative Sans Round Condensed
Corporative Sans Round Condensed Corporative Sans Round Condensed

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64 font styles from $26.00 30% off
Corporative Corporative
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Corporative Sans Corporative Sans
Corporative Sans Corporative Sans
Corporative Sans Corporative Sans
Corporative Sans Corporative Sans
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Grota Sans Grota Sans
Grota Sans Grota Sans
Grota Sans Grota Sans
Grota Sans Grota Sans
Grota Sans Grota Sans

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Taberna Taberna
Taberna Taberna
Taberna Taberna
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