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Ludwig Type

“It always begins with an idea,” Ludwig Übele said in his Creative Characters interview. Ludwig has made a name for himself designing text families that are known for being quietly unorthodox: sophisticated in detail yet incredibly readable even in small sizes. For this designer, typography means being able to see both the forest and the trees; serving the content while still providing it with a unique and distinct voice. “I’ve always felt that type offers more substance because it is such an integral part of our culture, with a history that goes back thousands of years,” he said. “And although letters are everywhere and everyone is constantly using them, only very few people are consciously concerned with the forms of the letters themselves.”

“I am simply trying to design new, lively and readable letters.” And he has done just that with a library that successfully combines serious text families such as Marat and Augustin with playful fonts like Daisy, a recipient of the TDC2 award. Of his affinity for designing text fonts he says, “I often find so-called text faces more interesting because they are designed for immersive reading and need to work well in small sizes. I’m interested in how to make a font as a whole – not so much the individual letters – and how to create a specific text image that is both interesting and enjoyable to read.”

He doesn’t just make retail fonts, but also does commissioned work, mostly with lettering, logos and custom-made fonts. “I just hope to create typefaces that have a certain relevance to type design in general,” he says of his design philosophy, “types that inspire other type designers.”

Foundry details

  • Location:
    Ludwig Type
    Reuterstr. 95
    Berlin, 12053
    Germany
    phone: +491773723738
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16 font families from Ludwig Type

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Albums

15 font styles from $45.00 - some free
Helsinki™ Helsinki™
Helsinki™ Helsinki™
Helsinki™ Helsinki™
Helsinki™ Helsinki™
Helsinki™ Helsinki™

Albums

21 font styles from $45.00 - some free
Riga™ Riga™
Riga™ Riga™
Riga™ Riga™
Riga™ Riga™
Riga™ Riga™

Albums

28 font styles from $45.00 - some free
Marat Sans Marat Sans
Marat Sans Marat Sans
Marat Sans Marat Sans
Marat Sans Marat Sans
Marat Sans Marat Sans

Albums

17 font styles from $45.00 - some free
Marat™ Marat™
Marat™ Marat™
Marat™ Marat™
Marat™ Marat™
Marat™ Marat™

Albums

24 font styles from $45.00
Brenta Brenta
Brenta Brenta
Brenta Brenta
Brenta Brenta
Brenta Brenta

Albums

2 font styles from $45.00
Daisy™ Daisy™
Daisy™ Daisy™
Daisy™ Daisy™
Daisy™ Daisy™
Daisy™ Daisy™

Albums

16 font styles from $45.00
Contemporary Sans Contemporary Sans
Contemporary Sans Contemporary Sans
Contemporary Sans Contemporary Sans
Contemporary Sans Contemporary Sans
Contemporary Sans Contemporary Sans

Albums

35 font styles from $45.00
Diogenes Decorative™ Diogenes Decorative™
Diogenes Decorative™ Diogenes Decorative™
Diogenes Decorative™ Diogenes Decorative™
Diogenes Decorative™ Diogenes Decorative™
Diogenes Decorative™ Diogenes Decorative™

Albums

17 font styles from $45.00 - some free
Godfrey™ Godfrey™
Godfrey™ Godfrey™
Godfrey™ Godfrey™
Godfrey™ Godfrey™
Godfrey™ Godfrey™

Albums

14 font styles from $55.00
Kakadu™ Kakadu™
Kakadu™ Kakadu™
Kakadu™ Kakadu™
Kakadu™ Kakadu™
Kakadu™ Kakadu™

Albums

6 font styles from $45.00
Mokka™ Mokka™

Albums

18 font styles from $45.00 - some free
Diogenes™ Diogenes™
Diogenes™ Diogenes™
Diogenes™ Diogenes™
Diogenes™ Diogenes™
Diogenes™ Diogenes™

Albums

4 font styles from $45.00
Riga Screen Riga Screen
Riga Screen Riga Screen
Riga Screen Riga Screen
Riga Screen Riga Screen
Riga Screen Riga Screen

Albums

6 font styles from $45.00
Augustin™ Augustin™
Augustin™ Augustin™
Augustin™ Augustin™
Augustin™ Augustin™

Albums

2 font styles from $45.00

Albums

1 font style from $89.00
Daphne Script™ Daphne Script™
Daphne Script™ Daphne Script™
Daphne Script™ Daphne Script™
Daphne Script™ Daphne Script™
Daphne Script™ Daphne Script™