My Creative Land

“I’m trying to create not just a set of lines that form letters, but to create a font that will have a story behind it,” Elena Genova says, “a font that will be unique and one that will help to add some character into the designs in which it is used.” Located in Edinburgh, UK, Elena has always been interested in handwriting. “It all started in school,” she says, “I always paid attention to classmates’ handwriting, often imitating, and sometimes trying to improve, the ones that appealed to me the most.” In 2014, Elena found herself at a point in her design career in which she could finally start to explore lettering and calligraphy, and since then, she has made it her primary focus. Her handwritten appeal has seen amazing success since the very beginning. She reigned our Hot New Fonts list from the start with Evenfall, Veryberry Pro and La Veronique; all of which were released within her first month on MyFonts. Her lifelong passion for handwriting lends a very personal touch to each of her typefaces. “Beautiful handwriting is like a piece of art to me,” she says. “I admire it.”