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NuevoDeco

Bergsland Design playfully uses the name NuevoDeco Typography for its foundry name. NeuvoDeco is a reference to my development as a professional designer in Nuevo Mexico (New Mexico) south of Albuquerque as retro-Deco styles were king of the fashion hill. Now I simply like the name. This branch of Bergsland Design was founded in the early 1990s to market the fonts David Bergsland designed to be used in his digital publishing books. They come out of 20 years of professional typesetting experience in phototype before going digital in 1991, and an increasing focus on matters typographical since that time. In general, they are designed for professional use by graphic designers in production settings. All fonts were originally designed as PostScript Type 1 fonts for the Macintosh. Now they are all designed as OpenType Pro fonts and simply dumbed down to TrueType and PostScript as a customer service.

The goal of my fonts is to make them very comfortable, readable, and functional. I often add a hand-drawn edge to them. In this age of increasing technological “slickness” I purposely soften the crispness a bit. Small anomalies are drawn to add visual interest. As a result, many of the character shapes have a unique appeal. I abhor the whimsical and pursue the elegant. Even for specialized font styles like my C&lc Uncial, all of the standard specialized production features like small caps and small cap figures are there.

For production purposes I have made several basic changes to my standard character set. The Section character is always replaced by an open ballot box, for example, to help with forms work. In addition, they all have relatively complete character sets (again for production purposes): caps and lowercase, plus small caps; bookkeeper, oldstyle, and small cap figures; a decorative delta and lozenge for lists; CE accents; and many other features to make them useful for design production. I have also added a complete set of ordinals (1st through infinity) and a half dozen (at least) standard ligatures and alternates.

The major thing about my fonts is that they are designed for use in books and newsletters. They work very well for normal graphic design, but they really shine in the production of multi-page documents with the resulting complexity of standardized styles.

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