It’s here, it’s new and it’s bamboo.
Rilke is an adaptation of the lettering used by Gustav Klimt on his poster for the 1st Vienna Secession exhibition in 1898 and is named for Klimt’s contemporary the poet Rainer Maria Rilke. The Vienna Secession was a group of artists who worked in a variety of styles under the banner of the phrase “to every age its art and to art its freedom.” Their goal was to create a new style that was not based upon any historical influence (yeah, like that’s ever going to happen).
Book Country first appeared on a poster for “New York is Book Country” an annual literary event. It was inspired by the lettering of Ben Shahn on a poster protesting the 1927 execution of Italian radicals Nicolo Sacco and Bartolomeo Vanzetti. Though apparently naive and crudely drawn, nevertheless, the letterforms effected an urgent and powerful message.
Safety is rendered with vertical stress and purely geometric shapes. The letterforms exhibit a stylized, precision typical of works from the Machine Age which had its greatest period of influence between the two world wars and celebrated the supposed triumphs of the late Industrial Age including mass production, skyscrapers, radio & phonographs, hydroelectric power and streamlined styling in product and industrial design.