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Rui Abreu

Rui Abreu first taught himself the craft of type design by making experimental geometric fonts. He then traveled a steep learning curve by continually challenging himself. Originally from Porto, Portugal, Rui draws inspiration from his early surroundings. “Porto is a very charismatic city,” he said in his Creative Character interview. “The city’s old trading activity is still visible on many storefronts, so lettering and type are part of the urban landscape. That probably did have some influence on my typographic disposition.”

After publishing his early typefaces through a foundry called Fountain, he launched his own one-man label, operating out of Lisbon, Portugal: another city boasting a rich history of ornamentation and lettering. “I certainly think I’ve been influenced by the city and its character,” he said. “Many of its aspects are difficult to translate in typographic terms, but the city’s general aesthetics, specifically the late gothic and baroque ornaments, and the definite presence of literature and books that one feels in Lisbon, all have worked as stimuli for me.”

It didn’t take long before the self-taught designer was creating highly original, beautifully drawn typefaces. Font families created under his own foundry represent sophisticated takes on popular genres: Gesta is an elegant sans-serif with a squarish silhouette; Azo Sans is a geometric sans with a humanist touch; Grafolita a stylist connected script. “There is something appealing in working with simple conventional forms. This could seem limiting in terms of artistic expression, since they come with conventions you can’t break. However, the challenge of designing a good typeface is to somehow exceed yourself and achieve something good within tight limits. Azo Sans, which is a geometric sans, is an example of such a challenge.”

Rui is a talented, versatile artist. His broad range of skills include video directing and editing, animation, 3D art, printmaking and composing. So how did it come to be that he is such an accomplished type designer? “The fact that I increasingly got more interested in type design,” he said, “and eventually started working on it full time, has to do with my tendency to build things, and above all to draw. It seems to me that type design is a good thing to focus on, since it is a microcosm of everything else.”

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12 font families from Rui Abreu

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12 font styles from $35.00
Azo Sans™ Azo Sans™
Azo Sans™ Azo Sans™
Azo Sans™ Azo Sans™
Azo Sans™ Azo Sans™
Azo Sans™ Azo Sans™
Available for Desktop, Web, App, Epub and Server

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3 font styles from $35.00
Grafolita Script™ Grafolita Script™
Grafolita Script™ Grafolita Script™
Grafolita Script™ Grafolita Script™
Grafolita Script™ Grafolita Script™
Grafolita Script™ Grafolita Script™
Available for Desktop, Web, App, Epub and Server

Albums

10 font styles from $35.00
Usual™ Usual™
Usual™ Usual™
Usual™ Usual™
Usual™ Usual™
Usual™ Usual™
Available for Desktop, Web, App, Epub and Server

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24 font styles from $26.00
Gesta™ Gesta™
Gesta™ Gesta™
Gesta™ Gesta™
Gesta™ Gesta™
Gesta™ Gesta™
Available for Desktop, Web, App, Epub and Server

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1 font style from $29.00
Azo Sans Uber Azo Sans Uber
Azo Sans Uber Azo Sans Uber
Azo Sans Uber Azo Sans Uber
Azo Sans Uber Azo Sans Uber
Azo Sans Uber Azo Sans Uber
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2 font styles from $49.90
Aria Pro™ Aria Pro™
Aria Pro™ Aria Pro™
Aria Pro™ Aria Pro™
Aria Pro™ Aria Pro™
Aria Pro™ Aria Pro™
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18 font styles from $48.60
Aria Text™ Aria Text™
Aria Text™ Aria Text™
Aria Text™ Aria Text™
Aria Text™ Aria Text™
Aria Text™ Aria Text™
Available for Desktop, Web, App, Epub and Server

Albums

12 font styles from $39.00
Signo™ Signo™
Signo™ Signo™
Signo™ Signo™
Signo™ Signo™
Signo™ Signo™
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8 font styles from $27.60
Foral Pro Foral Pro
Foral Pro Foral Pro
Foral Pro Foral Pro
Foral Pro Foral Pro
Foral Pro Foral Pro
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1 font style from $31.99
Litania™ Litania™
Available for Desktop, Web, App, Epub and Server

Albums

14 font styles from $43.60
Gira Sans™ Gira Sans™
Available for Desktop, Web, App, Epub and Server

Albums

1 font style from $123.00
Orbe Pro Orbe Pro