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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    114 Long and Winding Road
    St. Peters, MO
    United States of America
    phone: 636 447 0040
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82 font families from TypeSETit

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5 font styles from $9.99
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

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9 font styles from $10.00
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

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Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

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Glory Glory

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Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

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WindSong WindSong

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24 font styles from $24.00 75% off
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

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MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

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Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura

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Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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Inspiration Inspiration

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Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

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Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

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Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

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Alex Brush Alex Brush
Alex Brush Alex Brush

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Explora Explora
Explora Explora
Explora Explora
Explora Explora

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Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

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Cherish Cherish

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TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

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Passions Conflict Passions Conflict

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Italianno Italianno

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QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen

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Allison Allison

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Love Light Love Light

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Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

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Mea Culpa Mea Culpa

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Babylonica Babylonica
Babylonica Babylonica

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Puppies Play Puppies Play
Puppies Play Puppies Play

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Kolker Brush Kolker Brush

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Oh Ley Oh Ley

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Qwigley Qwigley

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Gwendolyn Gwendolyn

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GreyQo GreyQo

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Square Peg Square Peg

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Lovers Quarrel Lovers Quarrel

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Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments

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Updock Updock

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FleurDeLeah FleurDeLeah

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Genos Genos
Genos Genos
Genos Genos

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Carattere Carattere

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Whisper Whisper

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Gideon Gideon
Gideon Gideon

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Imperial Script Imperial Script

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Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia

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RoadRage RoadRage
RoadRage RoadRage

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Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

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Petemoss Petemoss

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Bilbo Bilbo