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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    114 Long and Winding Road
    St. Peters, MO
    United States of America
    phone: 636 447 0040
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80 font families from TypeSETit

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10 font styles from $4.95 10% off
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
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6 font styles from $19.95
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
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9 font styles from $10.00
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
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12 font styles from $9.95
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
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Inspiration Inspiration
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4 font styles from $24.95
Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura
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6 font styles from $24.95
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
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2 font styles from $24.95 50% off
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
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Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
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2 font styles from $24.95
Explora Explora
Explora Explora
Explora Explora
Explora Explora
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Alex Brush Alex Brush
Alex Brush Alex Brush
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TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
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Mea Culpa Mea Culpa
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Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
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Cherish Cherish
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Passions Conflict Passions Conflict
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6 font styles from $4.95
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
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Imperial Script Imperial Script
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Twinkle Star Twinkle Star
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Whisper Whisper
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Babylonica Babylonica
Babylonica Babylonica
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Carattere Carattere
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MoonDance MoonDance
MoonDance MoonDance
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Lovers Quarrel Lovers Quarrel
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Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
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Send Flowers Send Flowers
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Holiday Font Holiday Font
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Beau Rivage Beau Rivage
Beau Rivage Beau Rivage
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8 font styles from $10.00 25% off
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise
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1 font style from $24.95 20% off
Arizonia Arizonia
Arizonia Arizonia
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2 font styles from $39.95
Hurricane Hurricane
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Ms Madi Ms Madi
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Shalimar Shalimar
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Kolker Brush Kolker Brush
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14 font styles from $12.96
Genos Genos
Genos Genos
Genos Genos
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Ingrid Darling Ingrid Darling
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Bilbo Bilbo
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GrechenFuemen GrechenFuemen
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Grapenuts Grapenuts
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Updock Updock
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13 font styles from $2.95 50% off
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
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Qwigley Qwigley
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24 font styles from $24.00
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
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Licorice Licorice
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Love Light Love Light
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RoadRage RoadRage
RoadRage RoadRage
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FleurDeLeah FleurDeLeah