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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    4570 Cummings Cove Dr.
    Chattanooga, TN 37419
    United States of America
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132 font families from insigne

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48 font styles from $24.00 - some free
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
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Albums

42 font styles from $24.00 - some free
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
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5 font styles from $21.99
Aviano Sans™ Aviano Sans™
Available for Desktop, Web, App, Epub and Server

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12 font styles from $22.00
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
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12 font styles from $21.99
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™
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Albums

48 font styles from $24.00 - some free
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Available for Desktop, Web, App, Epub and Server

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4 font styles from $21.99
Aviano™ Aviano™
Available for Desktop, Web, App, Epub and Server

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76 font styles from $5.00
Look™ Look™
Look™ Look™
Look™ Look™
Look™ Look™
Look™ Look™
Available for Desktop, Web, App, Epub and Server

Albums

42 font styles from $24.00 - some free 30% off
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
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36 font styles from $32.00
Ashemore™ Ashemore™
Ashemore™ Ashemore™
Ashemore™ Ashemore™
Ashemore™ Ashemore™
Ashemore™ Ashemore™
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Albums

12 font styles from $21.99
Sommet™ Sommet™
Sommet™ Sommet™
Sommet™ Sommet™
Sommet™ Sommet™
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Albums

21 font styles from $5.00 - some free
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
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21 font styles from $5.00 - some free
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
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18 font styles from $19.99
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal
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10 font styles from $21.99
Le Havre™ Le Havre™
Le Havre™ Le Havre™
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Albums

6 font styles from $21.99
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
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6 font styles from $22.00
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
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6 font styles from $21.99
Questal™ Questal™
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12 font styles from $22.00
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
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Albums

5 font styles from $24.00 - some free
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
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Albums

42 font styles from $24.00 - some free
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
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Albums

12 font styles from $22.00
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
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Albums

48 font styles from $24.00
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
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Albums

42 font styles from $24.00 - some free
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
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Albums

12 font styles from $22.00
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
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Albums

5 font styles from $22.00 50% off
SteamCourt™ SteamCourt™
SteamCourt™ SteamCourt™
SteamCourt™ SteamCourt™
SteamCourt™ SteamCourt™
SteamCourt™ SteamCourt™
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14 font styles from $21.99
Dienstag™ Dienstag™
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8 font styles from $21.99
Montag™ Montag™
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4 font styles from $21.99
Pauline™ Pauline™
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Albums

42 font styles from $24.00 - some free
Oita™ Oita™
Oita™ Oita™
Oita™ Oita™
Oita™ Oita™
Oita™ Oita™
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Albums

3 font styles from $21.99
Youngblood™ Youngblood™
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Albums

14 font styles from $22.00
Eigerdals™ Eigerdals™
Eigerdals™ Eigerdals™
Eigerdals™ Eigerdals™
Eigerdals™ Eigerdals™
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Albums

32 font styles from $32.00
Coegit™ Coegit™
Coegit™ Coegit™
Coegit™ Coegit™
Coegit™ Coegit™
Coegit™ Coegit™
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Albums

36 font styles from $24.75
Madurai™ Madurai™
Madurai™ Madurai™
Madurai™ Madurai™
Madurai™ Madurai™
Madurai™ Madurai™
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Albums

5 font styles from $21.99
Natalya Monoline™ Natalya Monoline™
Natalya Monoline™ Natalya Monoline™
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Albums

12 font styles from $22.00
Sommet Serif™ Sommet Serif™
Sommet Serif™ Sommet Serif™
Sommet Serif™ Sommet Serif™
Sommet Serif™ Sommet Serif™
Available for Desktop, Web, App, Epub and Server

Albums

42 font styles from $24.00 - some free
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Available for Desktop, Web, App, Epub and Server

Albums

36 font styles from $22.00
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Available for Desktop, Web, App, Epub and Server

Albums

12 font styles from $5.00 - some free
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Available for Desktop, Web, App, Epub and Server

Albums

12 font styles from $22.00
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Available for Desktop, Web, App, Epub and Server

Albums

54 font styles from $24.00
Madurai Slab™ Madurai Slab™
Madurai Slab™ Madurai Slab™
Madurai Slab™ Madurai Slab™
Madurai Slab™ Madurai Slab™
Madurai Slab™ Madurai Slab™
Available for Desktop, Web, App, Epub and Server

Albums

12 font styles from $21.99
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™
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Albums

4 font styles from $21.99
Aviano Serif™ Aviano Serif™
Available for Desktop, Web, App, Epub and Server

Albums

12 font styles from $22.00
Available for Desktop, Web, App, Epub and Server

Albums

12 font styles from $21.99
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Available for Desktop, Web, App, Epub and Server

Albums

2 font styles from $21.99
Mahalia™ Mahalia™
Available for Desktop, Web, App, Epub and Server

Albums

36 font styles from $32.00
Ashemore Softened™ Ashemore Softened™
Ashemore Softened™ Ashemore Softened™
Ashemore Softened™ Ashemore Softened™
Ashemore Softened™ Ashemore Softened™
Ashemore Softened™ Ashemore Softened™
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Albums

6 font styles from $7.99
Carta Marina™ Carta Marina™
Available for Desktop, Web, App, Epub and Server

Albums

2 font styles from $21.99
Available for Desktop, Web, App, Epub and Server

Albums

16 font styles from $22.00
Marintas™ Marintas™
Marintas™ Marintas™
Marintas™ Marintas™
Marintas™ Marintas™
Marintas™ Marintas™