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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    4570 Cummings Cove Dr.
    Chattanooga, TN 37419
    United States of America
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126 font families from insigne

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Ainslie Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

42 fonts from $24.00 - some free
Ainslie Slab™ Ainslie Slab™

Le Havre Rough™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $5.00 - some free
Le Havre Rough™ Le Havre Rough™

Ainslie Sans™

  |  available for Desktop, Web, App, Epub and Server

Albums

42 fonts from $24.00 - some free
Ainslie Sans™ Ainslie Sans™

Aviano Sans™

  |  available for Desktop, Web, App, Epub and Server

Albums

5 fonts from $21.99
Aviano Sans™ Aviano Sans™

Cabrito Sans™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00 - some free
Cabrito Sans™ Cabrito Sans™

Cabrito™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00 - some free
Cabrito™ Cabrito™

Le Havre™

  |  available for Desktop, Web, App, Epub and Server

Albums

10 fonts from $21.99
Le Havre™ Le Havre™

Sommet™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $21.99
Sommet™ Sommet™

Sommet Rounded™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $21.99
Sommet Rounded™ Sommet Rounded™

Ainslie™

  |  available for Desktop, Web, App, Epub and Server

Albums

42 fonts from $24.00 - some free
Ainslie™ Ainslie™

Grenale™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00
Grenale™ Grenale™

Madurai™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $24.75
Madurai™ Madurai™

Sancoale Softened™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Sancoale Softened™ Sancoale Softened™

Le Havre Layers™

  |  available for Desktop, Web, App, Epub and Server

Albums

21 fonts from $5.00 - some free
Le Havre Layers™ Le Havre Layers™

Aviano™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Aviano™ Aviano™

Aviano Contrast™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Aviano Contrast™ Aviano Contrast™

Aviano Future™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Aviano Future™ Aviano Future™

Sancoale™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Sancoale™ Sancoale™

Aviano Flare™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $21.99
Aviano Flare™ Aviano Flare™

Madurai Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

54 fonts from $24.00
Madurai Slab™ Madurai Slab™

Eigerdals™

  |  available for Desktop, Web, App, Epub and Server

Albums

14 fonts from $22.00
Eigerdals™ Eigerdals™

Questal™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $21.99
Questal™ Questal™

Aviano Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $21.99
Aviano Slab™ Aviano Slab™

Blue Goblet Drawn™

  |  available for Desktop, Web, App, Epub and Server

Albums

21 fonts from $5.00
Blue Goblet Drawn™ Blue Goblet Drawn™

Le Havre Titling™

  |  available for Desktop, Web, App, Epub and Server

Albums

7 fonts from $24.00
Le Havre Titling™ Le Havre Titling™

Mynaruse Royale

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Mynaruse Royale Mynaruse Royale

Aviano Serif™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Aviano Serif™ Aviano Serif™

Steagal

  |  available for Desktop, Web, App, Epub and Server

Albums

18 fonts from $19.99
Steagal Steagal

Cabrito Inverto™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00 - some free
Cabrito Inverto™ Cabrito Inverto™

Montag™

  |  available for Desktop, Web, App, Epub and Server

Albums

8 fonts from $21.99
Montag™ Montag™

Caridade

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $29.00
Caridade Caridade

Dienstag™

  |  available for Desktop, Web, App, Epub and Server

Albums

14 fonts from $21.99
Dienstag™ Dienstag™

Brigette™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $21.99
Brigette™ Brigette™

Sancoale Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $32.00
Sancoale Slab™ Sancoale Slab™

Boncaire Titling

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Boncaire Titling Boncaire Titling

Aviano Gothic™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Aviano Gothic™ Aviano Gothic™

Mahalia™

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Mahalia™ Mahalia™

Newcomen™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Newcomen™ Newcomen™

Ashemore Softened™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $32.00
Ashemore Softened™ Ashemore Softened™

Youngblood Antique™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $21.99
Youngblood Antique™ Youngblood Antique™

Kidela™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Kidela™ Kidela™

Pauline™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Pauline™ Pauline™

Le Havre Sketch™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $22.00
Le Havre Sketch™ Le Havre Sketch™

Youngblood™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $21.99
Youngblood™ Youngblood™

Aviano Sans Layers™

  |  available for Desktop, Web, App, Epub and Server

Albums

21 fonts from $5.00
Aviano Sans Layers™ Aviano Sans Layers™

Aviano Wedge

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Aviano Wedge Aviano Wedge

Cohort

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Cohort Cohort

Donnerstag™

  |  available for Desktop, Web, App, Epub and Server

Albums

14 fonts from $22.00
Donnerstag™ Donnerstag™

Barcis™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.75
Barcis™ Barcis™

Ashemore™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $32.00
Ashemore™ Ashemore™

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