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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    4570 Cummings Cove Dr.
    Chattanooga, TN 37419
    United States of America
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123 font families from insigne

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Cabrito™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Cabrito™ Cabrito™

Ainslie Sans™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Ainslie Sans™ Ainslie Sans™

Cabrito Sans™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Cabrito Sans™ Cabrito Sans™

Aviano Sans™

  |  available for Desktop and Web

Albums

5 fonts from $21.99
Aviano Sans™ Aviano Sans™

Ainslie™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Ainslie™ Ainslie™

Sommet Rounded™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Sommet Rounded™ Sommet Rounded™

Le Havre Layers™

  |  available for Desktop and Web

Albums

21 fonts from $5.00 - some free
Le Havre Layers™ Le Havre Layers™

Aviano™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Aviano™ Aviano™

Sancoale™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sancoale™ Sancoale™

Steagal

  |  available for Desktop and Web

Albums

18 fonts from $19.99
Steagal Steagal

Le Havre™

  |  available for Desktop and Web

Albums

10 fonts from $21.99
Le Havre™ Le Havre™

Sommet Slab Rounded™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sommet Slab Rounded™ Sommet Slab Rounded™

Quatie™

  |  available for Desktop and Web

Albums

48 fonts from $24.00
Quatie™ Quatie™

Sommet™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Sommet™ Sommet™

Aviano Flare™

  |  available for Desktop and Web

Albums

6 fonts from $21.99
Aviano Flare™ Aviano Flare™

Celari Titling™

  |  available for Desktop and Web

Albums

12 fonts from $24.00 - some free
Celari Titling™ Celari Titling™

Dienstag™

  |  available for Desktop and Web

Albums

14 fonts from $21.99
Dienstag™ Dienstag™

Madurai™

  |  available for Desktop and Web

Albums

36 fonts from $24.75
Madurai™ Madurai™

Grenale™

  |  available for Desktop and Web

Albums

48 fonts from $24.00
Grenale™ Grenale™

Carta Marina™

  |  available for Desktop and Web

Albums

6 fonts from $7.99
Carta Marina™ Carta Marina™

Enzia™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Enzia™ Enzia™

Aviano Contrast™

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Aviano Contrast™ Aviano Contrast™

Aviano Future™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Aviano Future™ Aviano Future™

Ashemore Softened™

  |  available for Desktop and Web

Albums

36 fonts from $32.00
Ashemore Softened™ Ashemore Softened™

Pauline™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Pauline™ Pauline™

Questal™

  |  available for Desktop and Web

Albums

6 fonts from $21.99
Questal™ Questal™

Aviano Serif™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Aviano Serif™ Aviano Serif™

Newcomen™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Newcomen™ Newcomen™

Le Havre Sketch™

  |  available for Desktop and Web

Albums

3 fonts from $22.00
Le Havre Sketch™ Le Havre Sketch™

Terfens™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Terfens™ Terfens™

Torcao™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Torcao™ Torcao™

Mynaruse Royale

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Mynaruse Royale Mynaruse Royale

Le Havre Rounded™

  |  available for Desktop and Web

Albums

10 fonts from $21.99
Le Havre Rounded™ Le Havre Rounded™

Pauline Didone

  |  available for Desktop and Web

Albums

10 fonts from $22.00
Pauline Didone Pauline Didone

Olidia™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Olidia™ Olidia™

Sancoale Softened™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sancoale Softened™ Sancoale Softened™

Madurai Slab™

  |  available for Desktop and Web

Albums

54 fonts from $24.00
Madurai Slab™ Madurai Slab™

Boncaire Titling

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Boncaire Titling Boncaire Titling

Aviano Slab™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Aviano Slab™ Aviano Slab™

Blue Goblet Drawn™

  |  available for Desktop and Web

Albums

21 fonts from $5.00
Blue Goblet Drawn™ Blue Goblet Drawn™

Youngblood Antique™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Youngblood Antique™ Youngblood Antique™

Kidela™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Kidela™ Kidela™

Cabrito Inverto™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Cabrito Inverto™ Cabrito Inverto™

Sancoale Slab Soft™

  |  available for Desktop and Web

Albums

36 fonts from $24.75
Sancoale Slab Soft™ Sancoale Slab Soft™

Aviano Wedge

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Aviano Wedge Aviano Wedge

Aviano Didone™

  |  available for Desktop and Web

Albums

5 fonts from $21.99
Aviano Didone™ Aviano Didone™

Montag™

  |  available for Desktop and Web

Albums

8 fonts from $21.99
Montag™ Montag™

Kasuga Brush™

  |  available for Desktop and Web

Albums

2 fonts from $21.99
Kasuga Brush™ Kasuga Brush™

Valfieris

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Valfieris Valfieris

Le Havre Titling™

  |  available for Desktop and Web

Albums

7 fonts from $24.00
Le Havre Titling™ Le Havre Titling™

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