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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    4570 Cummings Cove Dr.
    Chattanooga, TN 37419
    United States of America
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129 font families from insigne

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Look™

  |  available for Desktop, Web, App, Epub and Server

Albums

76 fonts from $5.00
Look™ Look™

Steagal

  |  available for Desktop, Web, App, Epub and Server

Albums

18 fonts from $19.99
Steagal Steagal

Cabrito™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00 - some free
Cabrito™ Cabrito™

Le Havre Layers™

  |  available for Desktop, Web, App, Epub and Server

Albums

21 fonts from $5.00 - some free
Le Havre Layers™ Le Havre Layers™

Aviano Sans™

  |  available for Desktop, Web, App, Epub and Server

Albums

5 fonts from $21.99
Aviano Sans™ Aviano Sans™

insigne returns to Aviano’s classically inspired forms with this sans serif variant. Wide and geometric, Aviano Sans is perfect for any job that calls for a chic and dignified sans serif as seen in this demonstration video. Aviano Sans has consistently topped insigne’s best-seller chart for more than seven years, earning its stripes as an expressive and versatile typeface that belongs in any designer’s tool chest.

Sommet Rounded™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $21.99
Sommet Rounded™ Sommet Rounded™

Grenale™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00
Grenale™ Grenale™

Aviano™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Aviano™ Aviano™

Ainslie™

  |  available for Desktop, Web, App, Epub and Server

Albums

42 fonts from $24.00 - some free
Ainslie™ Ainslie™

Le Havre Titling™

  |  available for Desktop, Web, App, Epub and Server

Albums

7 fonts from $24.00
Le Havre Titling™ Le Havre Titling™

Mr Darcy™

  |  available for Desktop, Web, App, Epub and Server

Albums

5 fonts from $24.00 - some free
Mr Darcy™ Mr Darcy™

Le Havre™

  |  available for Desktop, Web, App, Epub and Server

Albums

10 fonts from $21.99
Le Havre™ Le Havre™

Youngblood™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $21.99
Youngblood™ Youngblood™

Le Havre Rough™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $5.00 - some free
Le Havre Rough™ Le Havre Rough™

Cabrito Sans™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00 - some free
Cabrito Sans™ Cabrito Sans™

Aviano Future™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Aviano Future™ Aviano Future™

Ainslie Sans™

  |  available for Desktop, Web, App, Epub and Server

Albums

42 fonts from $24.00 - some free
Ainslie Sans™ Ainslie Sans™

Questal™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $21.99
Questal™ Questal™

Aviano Flare™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $21.99
Aviano Flare™ Aviano Flare™

Quarca™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $24.75
Quarca™ Quarca™

Eigerdals™

  |  available for Desktop, Web, App, Epub and Server

Albums

14 fonts from $22.00
Eigerdals™ Eigerdals™

Oita™

  |  available for Desktop, Web, App, Epub and Server

Albums

42 fonts from $24.00 - some free
Oita™ Oita™

Sancoale Softened™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Sancoale Softened™ Sancoale Softened™

Terfens™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Terfens™ Terfens™

Pauline™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Pauline™ Pauline™

Carta Marina™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $7.99
Carta Marina™ Carta Marina™

Natalya Monoline™

  |  available for Desktop, Web, App, Epub and Server

Albums

5 fonts from $21.99
Natalya Monoline™ Natalya Monoline™

Aviano Wedge

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Aviano Wedge Aviano Wedge

Aviano Gothic™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Aviano Gothic™ Aviano Gothic™

Madurai™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $24.75
Madurai™ Madurai™

Aviano Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $21.99
Aviano Slab™ Aviano Slab™

Valfieris Aged™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Valfieris Aged™ Valfieris Aged™

Mahalia™

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Mahalia™ Mahalia™

Grenale #2™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00 - some free
Grenale #2™ Grenale #2™

Sommet™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $21.99
Sommet™ Sommet™

Natalya Swashes™

  |  available for Desktop, Web, App, Epub and Server

Albums

1 font from $21.99
Natalya Swashes™ Natalya Swashes™

Stefania Antique™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $21.99
Stefania Antique™ Stefania Antique™

Sancoale Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $32.00
Sancoale Slab™ Sancoale Slab™

Cohort

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Cohort Cohort

Newcomen™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Newcomen™ Newcomen™

Aviano Contrast™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Aviano Contrast™ Aviano Contrast™

Florencia™

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Florencia™ Florencia™

Kairengu™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $15.95
Kairengu™ Kairengu™

Ainslie Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

42 fonts from $24.00 - some free
Ainslie Slab™ Ainslie Slab™

Madurai Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

54 fonts from $24.00
Madurai Slab™ Madurai Slab™

Yevida

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Yevida Yevida

Aviano Serif™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Aviano Serif™ Aviano Serif™

Valfieris

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Valfieris Valfieris

Coegit™

  |  available for Desktop, Web, App, Epub and Server

Albums

32 fonts from $32.00
Coegit™ Coegit™

Sancoale™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Sancoale™ Sancoale™

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