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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    4570 Cummings Cove Dr.
    Chattanooga, TN 37419
    United States of America
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124 font families from insigne

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Sommet™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Sommet™ Sommet™

Sancoale Softened™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sancoale Softened™ Sancoale Softened™

Cabrito™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Cabrito™ Cabrito™

Aviano Sans™

  |  available for Desktop and Web

Albums

5 fonts from $21.99
Aviano Sans™ Aviano Sans™

Ainslie Sans™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Ainslie Sans™ Ainslie Sans™

Sancoale Slab™

  |  available for Desktop and Web

Albums

36 fonts from $32.00
Sancoale Slab™ Sancoale Slab™

Aviano™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Aviano™ Aviano™

Le Havre™

  |  available for Desktop and Web

Albums

10 fonts from $21.99
Le Havre™ Le Havre™

Aviano Serif™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Aviano Serif™ Aviano Serif™

Grenale™

  |  available for Desktop and Web

Albums

48 fonts from $24.00
Grenale™ Grenale™

Aviano Future™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Aviano Future™ Aviano Future™

Plathorn™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Plathorn™ Plathorn™

Ainslie™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Ainslie™ Ainslie™

Steagal

  |  available for Desktop and Web

Albums

18 fonts from $19.99
Steagal Steagal

Aviano Flare™

  |  available for Desktop and Web

Albums

6 fonts from $21.99
Aviano Flare™ Aviano Flare™

Le Havre Layers™

  |  available for Desktop and Web

Albums

21 fonts from $5.00 - some free
Le Havre Layers™ Le Havre Layers™

Madurai™

  |  available for Desktop and Web

Albums

36 fonts from $24.75
Madurai™ Madurai™

Sancoale™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sancoale™ Sancoale™

Coegit™

  |  available for Desktop and Web

Albums

32 fonts from $32.00
Coegit™ Coegit™

Sommet Slab™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Sommet Slab™ Sommet Slab™

Newcomen™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Newcomen™ Newcomen™

Aviano Gothic™

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Aviano Gothic™ Aviano Gothic™

Quarca™

  |  available for Desktop and Web

Albums

36 fonts from $24.75
Quarca™ Quarca™

Enocenta™

  |  available for Desktop and Web

Albums

13 fonts from $5.00
Enocenta™ Enocenta™

Cabrito Inverto™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Cabrito Inverto™ Cabrito Inverto™

Oita™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Oita™ Oita™

Pauline™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Pauline™ Pauline™

Savigny™

  |  available for Desktop and Web

Albums

36 fonts from $22.00
Savigny™ Savigny™

Olidia™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Olidia™ Olidia™

Aviano Wedge

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Aviano Wedge Aviano Wedge

Sommet Rounded™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Sommet Rounded™ Sommet Rounded™

Sancoale Narrow™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sancoale Narrow™ Sancoale Narrow™

Questal™

  |  available for Desktop and Web

Albums

6 fonts from $21.99
Questal™ Questal™

Chennai™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Chennai™ Chennai™

Aviano Slab™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Aviano Slab™ Aviano Slab™

Cabrito Sans™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Cabrito Sans™ Cabrito Sans™

Chennai Slab™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Chennai Slab™ Chennai Slab™

Valfieris Aged™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Valfieris Aged™ Valfieris Aged™

Sancoale Slab Soft™

  |  available for Desktop and Web

Albums

36 fonts from $24.75
Sancoale Slab Soft™ Sancoale Slab Soft™

Ashemore Softened™

  |  available for Desktop and Web

Albums

36 fonts from $32.00
Ashemore Softened™ Ashemore Softened™

Donnerstag™

  |  available for Desktop and Web

Albums

14 fonts from $22.00
Donnerstag™ Donnerstag™

Natalya Monoline™

  |  available for Desktop and Web

Albums

5 fonts from $21.99
Natalya Monoline™ Natalya Monoline™

Montag™

  |  available for Desktop and Web

Albums

8 fonts from $21.99
Montag™ Montag™

Aviano Contrast™

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Aviano Contrast™ Aviano Contrast™

Biortec

  |  available for Desktop and Web

Albums

6 fonts from $19.99
Biortec Biortec

Le Havre Rounded™

  |  available for Desktop and Web

Albums

10 fonts from $21.99
Le Havre Rounded™ Le Havre Rounded™

Terfens™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Terfens™ Terfens™

Barcis™

  |  available for Desktop and Web

Albums

48 fonts from $24.75
Barcis™ Barcis™

Grenale #2™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Grenale #2™ Grenale #2™

Quatie™

  |  available for Desktop and Web

Albums

48 fonts from $24.00
Quatie™ Quatie™

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