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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    4570 Cummings Cove Dr.
    Chattanooga, TN 37419
    United States of America
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125 font families from insigne

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Le Havre Rough™

  |  available for Desktop and Web

Albums

12 fonts from $5.00 - some free
Le Havre Rough™ Le Havre Rough™

Cabrito™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Cabrito™ Cabrito™

Ainslie™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Ainslie™ Ainslie™

Aviano Sans™

  |  available for Desktop and Web

Albums

5 fonts from $21.99
Aviano Sans™ Aviano Sans™

Grenale #2™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Grenale #2™ Grenale #2™

Plathorn™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Plathorn™ Plathorn™

Sancoale Softened™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sancoale Softened™ Sancoale Softened™

Sommet Rounded™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Sommet Rounded™ Sommet Rounded™

Grenale™

  |  available for Desktop and Web

Albums

48 fonts from $24.00
Grenale™ Grenale™

Mynaruse™

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Mynaruse™ Mynaruse™

Aviano Future™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Aviano Future™ Aviano Future™

Le Havre™

  |  available for Desktop and Web

Albums

10 fonts from $21.99
Le Havre™ Le Havre™

Aviano™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Aviano™ Aviano™

Cabrito Sans™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Cabrito Sans™ Cabrito Sans™

Steagal

  |  available for Desktop and Web

Albums

18 fonts from $19.99
Steagal Steagal

Youngblood™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Youngblood™ Youngblood™

Ainslie Sans™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Ainslie Sans™ Ainslie Sans™

Le Havre Layers™

  |  available for Desktop and Web

Albums

21 fonts from $5.00 - some free
Le Havre Layers™ Le Havre Layers™

Aviano Flare™

  |  available for Desktop and Web

Albums

6 fonts from $21.99
Aviano Flare™ Aviano Flare™

Torcao™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Torcao™ Torcao™

Sancoale Slab™

  |  available for Desktop and Web

Albums

36 fonts from $32.00
Sancoale Slab™ Sancoale Slab™

Madurai™

  |  available for Desktop and Web

Albums

36 fonts from $24.75
Madurai™ Madurai™

Eigerdals™

  |  available for Desktop and Web

Albums

14 fonts from $22.00
Eigerdals™ Eigerdals™

Aviano Contrast™

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Aviano Contrast™ Aviano Contrast™

Le Havre Titling™

  |  available for Desktop and Web

Albums

7 fonts from $24.00
Le Havre Titling™ Le Havre Titling™

Qurillian™

  |  available for Desktop and Web

Albums

6 fonts from $19.99
Qurillian™ Qurillian™

Sancoale™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sancoale™ Sancoale™

RendtPhysic™

  |  available for Desktop and Web

Albums

6 fonts from $19.99
RendtPhysic™ RendtPhysic™

Aviano Serif™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Aviano Serif™ Aviano Serif™

Chennai™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Chennai™ Chennai™

Marintas™

  |  available for Desktop and Web

Albums

16 fonts from $22.00
Marintas™ Marintas™

Questal™

  |  available for Desktop and Web

Albums

6 fonts from $21.99
Questal™ Questal™

Boncaire Titling

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Boncaire Titling Boncaire Titling

Mynaruse Royale

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Mynaruse Royale Mynaruse Royale

Sancoale Slab Soft™

  |  available for Desktop and Web

Albums

36 fonts from $24.75
Sancoale Slab Soft™ Sancoale Slab Soft™

Valfieris Aged™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Valfieris Aged™ Valfieris Aged™

Montag™

  |  available for Desktop and Web

Albums

8 fonts from $21.99
Montag™ Montag™

Pauline™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Pauline™ Pauline™

Aviano Slab™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Aviano Slab™ Aviano Slab™

Sommet Slab Rounded™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sommet Slab Rounded™ Sommet Slab Rounded™

Le Havre Rounded™

  |  available for Desktop and Web

Albums

10 fonts from $21.99
Le Havre Rounded™ Le Havre Rounded™

Mahalia™

  |  available for Desktop and Web

Albums

2 fonts from $21.99
Mahalia™ Mahalia™

Sommet Slab™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Sommet Slab™ Sommet Slab™

Natalya Swashes™

  |  available for Desktop and Web

Albums

1 font from $21.99
Natalya Swashes™ Natalya Swashes™

Ashemore™

  |  available for Desktop and Web

Albums

36 fonts from $32.00
Ashemore™ Ashemore™

Valfieris

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Valfieris Valfieris

Blue Goblet Drawn™

  |  available for Desktop and Web

Albums

21 fonts from $5.00
Blue Goblet Drawn™ Blue Goblet Drawn™

Oita™

  |  available for Desktop and Web

Albums

42 fonts from $24.00 - some free
Oita™ Oita™

Youngblood Antique™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Youngblood Antique™ Youngblood Antique™

Aviano Gothic™

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Aviano Gothic™ Aviano Gothic™

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