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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    4570 Cummings Cove Dr.
    Chattanooga, TN 37419
    United States of America
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133 font families from insigne

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12 font styles from $22.00
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
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4 font styles from $21.99
Olidia™ Olidia™
Olidia™ Olidia™
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Blue Goblet Frames and Vignettes™ Blue Goblet Frames and Vignettes™
Blue Goblet Frames and Vignettes™ Blue Goblet Frames and Vignettes™
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48 font styles from $24.00 - some free
Torcao™ Torcao™
Torcao™ Torcao™
Torcao™ Torcao™
Torcao™ Torcao™
Torcao™ Torcao™
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6 font styles from $22.00
Sildetas™ Sildetas™
Sildetas™ Sildetas™
Sildetas™ Sildetas™
Sildetas™ Sildetas™
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8 font styles from $19.99
Blue Goblet Blue Goblet
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Blue Goblet Florals™ Blue Goblet Florals™
Blue Goblet Florals™ Blue Goblet Florals™
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Blue Goblet Frames and Vignettes #2 Blue Goblet Frames and Vignettes #2
Blue Goblet Frames and Vignettes #2 Blue Goblet Frames and Vignettes #2
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1 font style from $21.99
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12 font styles from $24.00 - some free
Celari Titling™ Celari Titling™
Celari Titling™ Celari Titling™
Celari Titling™ Celari Titling™
Celari Titling™ Celari Titling™
Celari Titling™ Celari Titling™
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48 font styles from $24.00 - some free
Cabrito Inverto™ Cabrito Inverto™
Cabrito Inverto™ Cabrito Inverto™
Cabrito Inverto™ Cabrito Inverto™
Cabrito Inverto™ Cabrito Inverto™
Cabrito Inverto™ Cabrito Inverto™
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Kidela™ Kidela™
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Cohort Cohort
Cohort Cohort
Cohort Cohort
Cohort Cohort
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Foverdis™ Foverdis™
Foverdis™ Foverdis™
Foverdis™ Foverdis™
Foverdis™ Foverdis™
Foverdis™ Foverdis™
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8 font styles from $11.95
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1 font style from $32.00
Blue Goblet Christmas Ornaments™ Blue Goblet Christmas Ornaments™
Blue Goblet Christmas Ornaments™ Blue Goblet Christmas Ornaments™
Blue Goblet Christmas Ornaments™ Blue Goblet Christmas Ornaments™
Blue Goblet Christmas Ornaments™ Blue Goblet Christmas Ornaments™
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8 font styles from $6.99
Blue Goblet Serif™ Blue Goblet Serif™
Blue Goblet Serif™ Blue Goblet Serif™
Blue Goblet Serif™ Blue Goblet Serif™
Blue Goblet Serif™ Blue Goblet Serif™
Blue Goblet Serif™ Blue Goblet Serif™
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6 font styles from $29.00
Caridade Caridade
Caridade Caridade
Caridade Caridade
Caridade Caridade
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1 font style from $32.99
Blue Goblet Emblems™ Blue Goblet Emblems™
Blue Goblet Emblems™ Blue Goblet Emblems™
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4 font styles from $21.99
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3 font styles from $21.99
Brigette™ Brigette™
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4 font styles from $11.95
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8 font styles from $21.99
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4 font styles from $21.99
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4 font styles from $21.99
Kidela Sketch™ Kidela Sketch™
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4 font styles from $14.99
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Biscuit Boodle Ornaments™ Biscuit Boodle Ornaments™
Biscuit Boodle Ornaments™ Biscuit Boodle Ornaments™
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12 font styles from $22.00
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
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8 font styles from $11.95
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36 font styles from $25.00 - some free
Maris™ Maris™
Maris™ Maris™
Maris™ Maris™
Maris™ Maris™
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