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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    4570 Cummings Cove Dr.
    Chattanooga, TN 37419
    United States of America
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124 font families from insigne

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Quatie™

  |  available for Desktop and Web

Albums

48 fonts from $24.00
Quatie™ Quatie™

Boncaire Titling

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Boncaire Titling Boncaire Titling

Pauline Didone

  |  available for Desktop and Web

Albums

10 fonts from $22.00
Pauline Didone Pauline Didone

Youngblood™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Youngblood™ Youngblood™

Mynaruse Royale

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Mynaruse Royale Mynaruse Royale

Mittwoch™

  |  available for Desktop and Web

Albums

8 fonts from $21.99
Mittwoch™ Mittwoch™

Celari Titling™

  |  available for Desktop and Web

Albums

12 fonts from $24.00 - some free
Celari Titling™ Celari Titling™

Majidah™

  |  available for Desktop and Web

Albums

2 fonts from $21.99
Majidah™ Majidah™

Enzia™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Enzia™ Enzia™

Asturias™

  |  available for Desktop and Web

Albums

2 fonts from $21.99
Asturias™ Asturias™

Insigne Fleurons™

  |  available for Desktop and Web

Albums

1 font from $21.99
Insigne Fleurons™ Insigne Fleurons™

Natalya Swashes™

  |  available for Desktop and Web

Albums

1 font from $21.99
Natalya Swashes™ Natalya Swashes™

Sommet Serif™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sommet Serif™ Sommet Serif™

Mahalia™

  |  available for Desktop and Web

Albums

2 fonts from $21.99
Mahalia™ Mahalia™

Le Havre Sketch™

  |  available for Desktop and Web

Albums

3 fonts from $22.00
Le Havre Sketch™ Le Havre Sketch™

Qurillian™

  |  available for Desktop and Web

Albums

6 fonts from $19.99
Qurillian™ Qurillian™

SavoryPaste™

  |  available for Desktop and Web

Albums

4 fonts from $14.95
SavoryPaste™ SavoryPaste™

Madurai Slab™

  |  available for Desktop and Web

Albums

54 fonts from $24.00
Madurai Slab™ Madurai Slab™

Kasuga Brush™

  |  available for Desktop and Web

Albums

2 fonts from $21.99
Kasuga Brush™ Kasuga Brush™

Biscuit Boodle™

  |  available for Desktop and Web

Albums

2 fonts from $11.00
Biscuit Boodle™ Biscuit Boodle™

Chennai Slab™

  |  available for Desktop and Web

Albums

12 fonts from $21.99
Chennai Slab™ Chennai Slab™

Carta Marina™

  |  available for Desktop and Web

Albums

6 fonts from $7.99
Carta Marina™ Carta Marina™

Sommet Slab Rounded™

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Sommet Slab Rounded™ Sommet Slab Rounded™

Youngblood Antique™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Youngblood Antique™ Youngblood Antique™

Aviano Didone™

  |  available for Desktop and Web

Albums

5 fonts from $21.99
Aviano Didone™ Aviano Didone™

Valfieris

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Valfieris Valfieris

Kidela™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Kidela™ Kidela™

Mynaruse™

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Mynaruse™ Mynaruse™

Lourdes™

  |  available for Desktop and Web

Albums

2 fonts from $21.99
Lourdes™ Lourdes™

Aviano Wedge

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Aviano Wedge Aviano Wedge

Marintas™

  |  available for Desktop and Web

Albums

16 fonts from $22.00
Marintas™ Marintas™

Stefania Antique™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Stefania Antique™ Stefania Antique™

Kairengu™

  |  available for Desktop and Web

Albums

6 fonts from $15.95
Kairengu™ Kairengu™

Promethian

  |  available for Desktop and Web

Albums

6 fonts from $19.99
Promethian Promethian

Insigne Splats!™

  |  available for Desktop and Web

Albums

1 font from $14.99
Insigne Splats!™ Insigne Splats!™

Arendahl™

  |  available for Desktop and Web

Albums

8 fonts from $21.99
Arendahl™ Arendahl™

RendtPhysic™

  |  available for Desktop and Web

Albums

6 fonts from $19.99
RendtPhysic™ RendtPhysic™

Natalya™

  |  available for Desktop and Web

Albums

3 fonts from $21.99
Natalya™ Natalya™

Blue Goblet Ornaments™

  |  available for Desktop and Web

Albums

1 font from $21.99
Blue Goblet Ornaments™ Blue Goblet Ornaments™

Ashemore™

  |  available for Desktop and Web

Albums

36 fonts from $32.00
Ashemore™ Ashemore™

Torcao™

  |  available for Desktop and Web

Albums

48 fonts from $24.00 - some free
Torcao™ Torcao™

Eigerdals™

  |  available for Desktop and Web

Albums

14 fonts from $22.00
Eigerdals™ Eigerdals™

Blue Goblet Frames and Vignettes™

  |  available for Desktop and Web

Albums

2 fonts from $21.99
Blue Goblet Frames and Vignettes™ Blue Goblet Frames and Vignettes™

Kasuga™

  |  available for Desktop and Web

Albums

2 fonts from $21.99
Kasuga™ Kasuga™

Serofina™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Serofina™ Serofina™

Blue Goblet Frames and Vignettes #2

  |  available for Desktop and Web

Albums

2 fonts from $22.00
Blue Goblet Frames and Vignettes #2 Blue Goblet Frames and Vignettes #2

Blue Goblet Florals™

  |  available for Desktop and Web

Albums

1 font from $32.99
Blue Goblet Florals™ Blue Goblet Florals™

Cohort

  |  available for Desktop and Web

Albums

12 fonts from $22.00
Cohort Cohort

Foverdis™

  |  available for Desktop and Web

Albums

6 fonts from $22.00
Foverdis™ Foverdis™

Antigen™

  |  available for Desktop and Web

Albums

4 fonts from $21.99
Antigen™ Antigen™

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