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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    4570 Cummings Cove Dr.
    Chattanooga, TN 37419
    United States of America
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126 font families from insigne

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Quarca™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $24.75
Quarca™ Quarca™

Youngblood Antique™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $21.99
Youngblood Antique™ Youngblood Antique™

Le Havre Rounded™

  |  available for Desktop, Web, App, Epub and Server

Albums

10 fonts from $21.99
Le Havre Rounded™ Le Havre Rounded™

Asturias™

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Asturias™ Asturias™

Savigny™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $22.00
Savigny™ Savigny™

Grenale #2™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00 - some free
Grenale #2™ Grenale #2™

Blue Goblet Emblems™

  |  available for Desktop, Web, App, Epub and Server

Albums

1 font from $32.99
Blue Goblet Emblems™ Blue Goblet Emblems™

Kasuga Brush™

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Kasuga Brush™ Kasuga Brush™

Aviano Didone™

  |  available for Desktop, Web, App, Epub and Server

Albums

5 fonts from $21.99
Aviano Didone™ Aviano Didone™

Yevida

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Yevida Yevida

Lorelei™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Lorelei™ Lorelei™

Florencia™

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Florencia™ Florencia™

RendtPhysic™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $19.99
RendtPhysic™ RendtPhysic™

Qurillian™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $19.99
Qurillian™ Qurillian™

Enocenta™

  |  available for Desktop, Web, App, Epub and Server

Albums

13 fonts from $5.00
Enocenta™ Enocenta™

Oita™

  |  available for Desktop, Web, App, Epub and Server

Albums

42 fonts from $24.00 - some free
Oita™ Oita™

Plathorn™

  |  available for Desktop, Web, App, Epub and Server

Albums

42 fonts from $24.00 - some free
Plathorn™ Plathorn™

Quatie™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00
Quatie™ Quatie™

Natalya Swashes™

  |  available for Desktop, Web, App, Epub and Server

Albums

1 font from $21.99
Natalya Swashes™ Natalya Swashes™

Valfieris Aged™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Valfieris Aged™ Valfieris Aged™

Sommet Slab Rounded™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Sommet Slab Rounded™ Sommet Slab Rounded™

Pauline™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Pauline™ Pauline™

Carta Marina™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $7.99
Carta Marina™ Carta Marina™

Sancoale Slab Soft™

  |  available for Desktop, Web, App, Epub and Server

Albums

36 fonts from $24.75
Sancoale Slab Soft™ Sancoale Slab Soft™

Valfieris

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Valfieris Valfieris

Marintas™

  |  available for Desktop, Web, App, Epub and Server

Albums

16 fonts from $22.00
Marintas™ Marintas™

Celari Titling™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $24.00 - some free
Celari Titling™ Celari Titling™

Terfens™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Terfens™ Terfens™

Sancoale Narrow™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Sancoale Narrow™ Sancoale Narrow™

Natalya Monoline™

  |  available for Desktop, Web, App, Epub and Server

Albums

5 fonts from $21.99
Natalya Monoline™ Natalya Monoline™

Coegit™

  |  available for Desktop, Web, App, Epub and Server

Albums

32 fonts from $32.00
Coegit™ Coegit™

Mittwoch™

  |  available for Desktop, Web, App, Epub and Server

Albums

8 fonts from $21.99
Mittwoch™ Mittwoch™

Sommet Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $21.99
Sommet Slab™ Sommet Slab™

Chennai Slab™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $21.99
Chennai Slab™ Chennai Slab™

Stefania Antique™

  |  available for Desktop, Web, App, Epub and Server

Albums

3 fonts from $21.99
Stefania Antique™ Stefania Antique™

Olidia™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Olidia™ Olidia™

Blue Goblet Frames and Vignettes™

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Blue Goblet Frames and Vignettes™ Blue Goblet Frames and Vignettes™

Mynaruse™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Mynaruse™ Mynaruse™

Blue Goblet Ornaments™

  |  available for Desktop, Web, App, Epub and Server

Albums

1 font from $21.99
Blue Goblet Ornaments™ Blue Goblet Ornaments™

Kairengu™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $15.95
Kairengu™ Kairengu™

Sommet Serif™

  |  available for Desktop, Web, App, Epub and Server

Albums

12 fonts from $22.00
Sommet Serif™ Sommet Serif™

Foverdis™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Foverdis™ Foverdis™

Blue Goblet

  |  available for Desktop, Web, App, Epub and Server

Albums

8 fonts from $19.99
Blue Goblet Blue Goblet

Torcao™

  |  available for Desktop, Web, App, Epub and Server

Albums

48 fonts from $24.00 - some free
Torcao™ Torcao™

Sildetas™

  |  available for Desktop, Web, App, Epub and Server

Albums

6 fonts from $22.00
Sildetas™ Sildetas™

Serofina™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $21.99
Serofina™ Serofina™

Arendahl™

  |  available for Desktop, Web, App, Epub and Server

Albums

8 fonts from $21.99
Arendahl™ Arendahl™

Madeleine™

  |  available for Desktop, Web, App, Epub and Server

Albums

4 fonts from $11.95
Madeleine™ Madeleine™

Blue Goblet Christmas Ornaments™

  |  available for Desktop, Web, App, Epub and Server

Albums

1 font from $32.00
Blue Goblet Christmas Ornaments™ Blue Goblet Christmas Ornaments™

Stefania™

  |  available for Desktop, Web, App, Epub and Server

Albums

2 fonts from $21.99
Stefania™ Stefania™

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