MyFonts Prospectus

MyFonts: The benefits of participating

June 6, 2011

MyFonts.com, the web site with the largest collection of fonts, has a track record of selling fonts to hundreds of thousands of users ranging from those who have never bought a font before to professional designers. As a result, MyFonts provides unparalleled opportunities for anyone wishing to sell their fonts.

We take pride in the growing number of designers who earn enough from selling their fonts through MyFonts to quit their day jobs and work full time designing new fonts.

Participation is open to font foundries large and small (including individual designers).

MyFonts is a highly efficient and high-volume vehicle for selling fonts. As a result, you will receive 50% of the actual price paid by a customer for your fonts! MyFonts uses its share to run the website, actively market your fonts, and provide excellent customer support.

You will know exactly how your fonts are selling by viewing online sales reports that show each sale as it takes place.

To boost the sales of your fonts, you will be able to provide graphic images, font flags, PDF brochures, tags, and general descriptive information. In addition, you can set up limited-time promotions in which one or more fonts are offered at discounted prices.

Each new font that you add will also be featured on the What’s New page. In addition, the Hot New Fonts page will show how your new fonts are performing compared with other recent additions.

What Font Designers are Saying about MyFonts

“As a font development studio that’s been around for quite a few years, we have had relations with plenty of distributors, big and small. In our experience MyFonts has been constantly increasing the standard of how distributors should work for the designers and studios they represent in the marketplace. I can think of many unique reasons why new and existing type designers should consider MyFonts their best option for exposure and revenue out there.

“Right off the top of my head, here are a few great things available at MyFonts but not at other major distributors:”

• Live and customizable sales reports. This is the ultimate proof of trustworthiness, relationship transparency and nothing to hide
• A team of type and technology experts, the likes of whom are nowhere else, working for the designers and the customers
• Excellent round-the-clock designer and customer support
• Self-marketing, sales analysis and special pricing tools
• The opportunity for exposure on the most popular font-centric web periodicals anywhere

— Patrick Griffin, Canada Type

Other Features

• MyFonts will set up a “Foundry Page” for each participating foundry or individual designer. A list of all fonts from that foundry will be accessible from this page. We welcome material about your foundry for this page, including address, contact details, a link to your web site, a short article, and a logo.
   
  
• Foundries can specify the designer(s) of each font. From the font pages, we will provide a link to a “Person Page,” a page at MyFonts devoted to each designer. For people who do not already have a page on MyFonts, foundries are asked to provide biographical information about such designers so that we can establish a new designer page. For each designer we can include an article, a photo, a birth date and place, links to the list of fonts they have designed, and a list of activities.
   
  
• MyFonts will offer previews of your fonts on the site, using a consistent size and preview string so users can compare fonts easily. We will also allow “test drives” of your fonts, where users can type their own text and render it at a selected point size.
   
  
• To make it easy for users to find your fonts, Foundries may specify a list of keywords for each font family.
   
  
• In addition to viewing real-time sales reports, authorized representatives may request reports via e-mail, sent every month, every week, every day, or even every sale!
  

Terms and Conditions

Below is a summary of what you can expect and the key terms of the participation agreement that you will be asked to sign should you decide to join.

• Foundries must have sufficient rights for any fonts they wish to offer for sale. If your fonts are in any way derived from fonts or designs owned by other parties, you must obtain permission from the owner. Foundries must be prepared to offer such permission for inspection by MyFonts.
   
  
• Foundries must provide a set of fonts to MyFonts to be added to the database. The standard formats are OpenType and TrueType. The font files must be valid and complete (although for highly decorative fonts just A–Z and 0–9 are acceptable). Fonts are normally provided as zip files ready to be delivered to customers. Fonts may be uploaded to the MyFonts FTP server or submitted on a CD.
   
  
• MyFonts will include the submitted fonts in the WhatTheFont database so that they will be included in the search for a match against images uploaded by users.
   
  
• Security of your fonts is our primary concern. MyFonts stores font files on a machine behind a firewall, not on our web-server. Only MyFonts developers and support personnel who need to use the fonts will have access to the files.
   
  
• Foundries must specify one or more representatives to authorize any changes.
   
  
• Foundries set the retail prices of their fonts. The only limitation is that the pricing must not exceed the regular pricing sold through other channels. A foundry may optionally designate some of its fonts to be available free of charge provided those fonts are exclusive to MyFonts.
   
  
• Subject to this limit, foundries may change pricing at any time by notifying MyFonts in writing or by e-mail from an authorized representative.
   
  
• Foundries who offer fonts for sale can add new keywords for their fonts at any time. MyFonts reserves the right to remove any irrelevant or misleading keywords.
   
  
• MyFonts pays foundry’s share of the revenue received within 45 days of the end of each month. Payment in US dollars is made by direct transfer to the foundry’s bank account or by eCheck to a specified PayPal account. MyFonts reserves the right to accumulate payments over several months to avoid the overhead costs of many small payments.
   
  

For further information or to get started with participation, please send e-mail to foundry@myfonts.com.