Trade Gothic
Trade Gothic Light      Trade Gothic Light Oblique      Trade Gothic      Trade Gothic Oblique      Trade Gothic Bold      Trade Gothic Bold No. 2      Trade Gothic Bold Oblique      Trade Gothic Bold No. 2 Oblique      Trade Gothic Condensed No. 18      Trade Gothic Condensed No. 18 Oblique      Trade Gothic Bold Condensed No. 20      Trade Gothic Bold Condensed No. 20 Oblique      Trade Gothic Extended      Trade Gothic Bold Extended

Design Credits

First seen on MyFonts: September 14th, 2000 (Updated: Apr 26th, 06)
Designed by: Jackson Burke
Designed when: 1948
Contained in Categories: Legible, Sans Serif
Design owned by: Linotype
Originally created by: Mergenthaler
MyFonts Keywords: commercial, grotesk, legible, magazine, sansserif, wide, xsf [suggest]

Trade Gothic

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA.

Trade Gothic does not display as much unifying family structure as other popular sans-serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.

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‘Trade Gothic’ is a trademark of Linotype GmbH which may be registered in certain jurisdictions

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