 of New York, NY, United States of America
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Biography
New York based Photo-Lettering, Inc. (affectionately known as PLINC) pioneered photocomposition starting in 1936, and lasted until the desktop publishing era.
Their main business was setting headlines and advertising text from an amazing library of over 10,000 type designs, the largest library from a single foundry before or since. A great variety of optical effects could enhance the work, made possible by many different lenses. (Now every Adobe Illustrator or Corel Draw user has the same power available to them, only now more open to abuse...) In their later years they also offered text setting with about 1,000 fonts from the library.
But for lack of funds the company would have made the transition to digital. In the late 1980s they went out of business. A few of their original fonts have been digitized recently by ITC.
Photo-Lettering designers included Bob Alonso, Vincent Pacella, Vic Caruso, and the master Ed Benguiat.
In April 2003 it was announced that the House Industries foundry had acquired the archives of Photo-Letting (10 cubic metres).
Related Links
• Microsoft Typography: House acquires phototype library, 21 Apr 2003
• St Bride 2003: Peter Bain: film type: Display phototype in New York: folks, firms and fonts
Further Details
Photo-Lettering, Inc.
New York, NY
United States of America
Ceased to exist: 1997
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