Customer Spotlight: Powerade

The Powerade® line of sports drinks is designed to hydrate and refuel your body and keep you performing at your best for longer. In addition to highlighting the brand’s line of beverages, Powerade’s UK website provides an informative series of hydration guidelines to consider when exercising.

The site gets a lift from British track and field athlete and Powerade “Ambassador” Jessica Ennis. Web fonts also play a starring role in the site. Headlines are refreshing thanks to a glow effect and the DIN 1451 Engschrift™ design. The type looks great, but between us, we think they should have considered the Quench™ typeface.

Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.