Customer Spotlight: First Financial Bank

First Financial Bank has provided financial services for nearly 150 years and now offers more than 100 banking centers across the United States. Despite its status as a major financial institution, First Financial aims to provide the dedication and perspective of a community bank.

Among the financial institution’s latest investments are Web fonts. Visitors to the First Financial website, bankatfirst.com, will note generous use of the Avenir® typeface. The popular geometric sans family adds a warm tone to headlines and the navigational text that is revealed upon rolling over the various elements of the homepage feature.

Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.