Customer Spotlight: Spotify

With over 20 million active users, Spotify is an emerging leader in the field of streaming music services. With a robust collection of companion apps available, Spotify music can also be accessed through a litany of digital devices — from computers, to smartphones, to tablets.

The Spotify website features utilizes Linotype’s Neue Helvetica typeface family quite extensively — the site’s navigation is set small in the stout, bold weight of the design, while body text is set in the extremely legible light style.

The site employs visually impressive parallax scrolling — full screen photographs contrast nicely when alternated with quiet swaths of white space and nicely set type.

Headlines set the thin weight of the Neue Helvetica family provides a nice balance of scale and proportion in relation to the other type elements on the site. Additionally, setting the headlines in a bright lime green reveals that even supposedly humorless neo-grotesque typefaces can, indeed, possess a more ebullient spirit.

The Neue Helvetica family is an indispensable tool for all designers, and is available in over 50 styles — from ultra light to black weights, as well as regular, condensed, and extended widths.

The Neue Helvetica collection is available through the Fonts.com Web Fonts service, and for desktop licensing as well.

Ryan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.