The initials ASM represent the acronym of the Santa Monica Arts cultural center located in Barcelona, Spain, where this typeface, with the same name, has served as the custom corporate typeface since 2008 till today (2013). ASM is an energetic monospaced with extreme legibility consisting of two original weights, with an underlined version – used on some of corporate applications – all with their corresponding italics.
Poster by Íñigo Jerez.
OpenType, 8 styles
Finally, the long awaited full version of Poster, a recreation of Bodonian/Didot excess with which Íñigo Jerez began his collaboration with Type-Ø-Tones in 2008. Now the family has been finely improved with more styles. The family consists of: Poster and Poster Italic, a bolder version named Poster Monster and Poster Monster Italic– a virtuoso exercise in counter forms and contrast to be used with power unleashed, as the name suggests–; and finally Poster Display, Poster Display Italic, Poster Display Monster and Poster Display Monster Italic: four styles designed for even bigger sizes, with more contrast and splendor.