Ali Almasri is a type and graphic designer who holds multiple degrees in graphic and industrial design. His portfolio is very diverse, across the area of branding and corporate identities, interactive media design, print design, and type design. At the same time, his practices encompass experimentation with multiple digital and analogue media. He seeks to explore new visual languages, relating in particular to the Arabic visual culture with a specific focus on the Arabic letter. In 2012 he cofounded Wajha Initiative, which aims to help people by providing design services for free. In 2014 he founded Abjad type foundry.