Living in Pittsburgh, Christian Schwartz registered the industrial grit in the forms of capitals and numbers on license plates in Pennsylvania the rhythms of vertical and horizontal alignment without implications of typewriter or lineprinter.
The first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger for the Haas’sche Schriftgiesserei in Switzerland, with art direction by the company’s principal, Eduard Hoffmann. Neue Haas Grotesk was to be the answer to the British and German grotesques that had become hugely popular thanks to the success of functionalist Swiss typography. The typeface was soon revised and released as Helvetica by Linotype AG.
German type designer Erik Spiekermann and American type designer Christian Schwartz created this display and sans FontFont in 2008.
The family has 6 weights, ranging from Light to Ultra and is ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries, poster and billboards as well as wayfinding and signage.