Gustav Jensen

Danish industrial designer, artist and letterer who emigrated to United States, settling in New York City.

He began working in the field of industrial design in 1928. His clients included Colophon Quarterly, Covici-friede, United Drug Company and DuPont, for whom he designed book jackets, bindings, and packaging. He was featured in the landmark 1934 article in Fortune magazine about the new profession of industrial design: the article noted that, of the recognized pioneers in the field—including such giants as Raymond Loewy, Henry Dreyfuss and Walter Dorwin Teague—Jensen was regarded as “the top man from a purely aesthetic point of view.” The legendary graphic designer Paul Rand considered Jensen his mentor.

After the United States entered World War II, demand for Jensen’s brand of aesthetic design flagged, and he faded into obscurity. The date and place of his death is uncertain.

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1 font family by Gustav Jensen

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