Optima is elegant and highly readable, qualities remarkable in a sans serif design.
Aldus was designed by Hermann Zapf and appeared with the font foundry D. Stempel AG in Frankfurt am Main in 1954. Zapf named this font after the famous Venetian printer Aldus Manutius, whose work is among the most important of the Renaissance period as well as Zapf’s inspiration for Aldus. Linotype Aldus was introduced by Linotype Library as a text font lighter than Palatino. Zapf’s goal with his Palatino and Aldus was to create a new form of Old Face typeface. This font gives text the feeling of elegance which was typical of the Renaissance.
Vario is a bold brush-based design. Created by the renowned type designer and calligrapher, Hermann Zapf, Vario offers superb emphasis for use in headlines and displays. It is availble in both regular and italic styles. Vario was first produced in 1982.