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Jeremy Dooley

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? Jeremy sat down with us for an in-depth interview in this issue of Creative Characters.

In-depth interview

MyFonts Creative Characters: Jeremy Dooley (October 2011)

Personal details

  • From: United States of America
  • Born: Columbia, South Carolina, 1981
  • What he does: Type Design
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130 font families by Jeremy Dooley

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Albums

42 font styles from $32.00 - some free
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™

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48 font styles from $24.00 - some free
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Hot New Font

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48 font styles from $27.00 - some free
Gineso Gineso
Gineso Gineso
Gineso Gineso
Gineso Gineso
Gineso Gineso

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54 font styles from $24.00 - some free
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™

Albums

42 font styles from $24.00 - some free
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™

Albums

54 font styles from $24.00 - some free
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™

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48 font styles from $24.00
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™

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6 font styles from $33.50
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™

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5 font styles from $21.99
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™

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48 font styles from $24.00 - some free
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™

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12 font styles from $22.00
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™

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12 font styles from $21.99
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™

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42 font styles from $24.00 - some free
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™

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12 font styles from $22.00
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™

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7 font styles from $24.00
Le Havre Titling™ Le Havre Titling™
Le Havre Titling™ Le Havre Titling™
Le Havre Titling™ Le Havre Titling™
Le Havre Titling™ Le Havre Titling™
Le Havre Titling™ Le Havre Titling™

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4 font styles from $21.99
Pauline™ Pauline™

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14 font styles from $21.99
Dienstag™ Dienstag™

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48 font styles from $26.00 - some free
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™

Albums

18 font styles from $19.99
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal

Albums

42 font styles from $24.00 - some free
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™

Albums

48 font styles from $24.00 - some free
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™

Albums

32 font styles from $32.00
Coegit™ Coegit™
Coegit™ Coegit™
Coegit™ Coegit™
Coegit™ Coegit™
Coegit™ Coegit™

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48 font styles from $24.75
Barcis™ Barcis™
Barcis™ Barcis™
Barcis™ Barcis™
Barcis™ Barcis™
Barcis™ Barcis™

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54 font styles from $24.00
Madurai Slab™ Madurai Slab™
Madurai Slab™ Madurai Slab™
Madurai Slab™ Madurai Slab™
Madurai Slab™ Madurai Slab™
Madurai Slab™ Madurai Slab™

Albums

108 font styles from $5.00
Dever™ Dever™
Dever™ Dever™
Dever™ Dever™
Dever™ Dever™
Dever™ Dever™

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36 font styles from $25.00 - some free
Maris™ Maris™
Maris™ Maris™
Maris™ Maris™
Maris™ Maris™
Maris™ Maris™

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6 font styles from $19.99
Qurillian™ Qurillian™
Qurillian™ Qurillian™
Qurillian™ Qurillian™
Qurillian™ Qurillian™
Qurillian™ Qurillian™

Albums

42 font styles from $24.00 - some free
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™

Albums

36 font styles from $32.00
Ashemore™ Ashemore™
Ashemore™ Ashemore™
Ashemore™ Ashemore™
Ashemore™ Ashemore™
Ashemore™ Ashemore™

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3 font styles from $21.99
Youngblood Antique™ Youngblood Antique™
Youngblood Antique™ Youngblood Antique™
Youngblood Antique™ Youngblood Antique™
Youngblood Antique™ Youngblood Antique™

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6 font styles from $22.00
Mynaruse Royale Mynaruse Royale
Mynaruse Royale Mynaruse Royale
Mynaruse Royale Mynaruse Royale
Mynaruse Royale Mynaruse Royale

Albums

12 font styles from $22.00
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™

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21 font styles from $5.00
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™

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6 font styles from $22.00
Aviano Wedge Aviano Wedge
Aviano Wedge Aviano Wedge
Aviano Wedge Aviano Wedge
Aviano Wedge Aviano Wedge
Aviano Wedge Aviano Wedge

Albums

21 font styles from $5.00 - some free
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™

Albums

4 font styles from $21.99
Aviano Serif™ Aviano Serif™

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6 font styles from $21.99
Questal™ Questal™

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36 font styles from $32.00
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™

Albums

12 font styles from $24.00 - some free
Celari Titling™ Celari Titling™
Celari Titling™ Celari Titling™
Celari Titling™ Celari Titling™
Celari Titling™ Celari Titling™
Celari Titling™ Celari Titling™

Albums

36 font styles from $24.75
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™

Albums

12 font styles from $5.00 - some free
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™

Albums

48 font styles from $24.00 - some free
Cabrito Inverto™ Cabrito Inverto™
Cabrito Inverto™ Cabrito Inverto™
Cabrito Inverto™ Cabrito Inverto™
Cabrito Inverto™ Cabrito Inverto™
Cabrito Inverto™ Cabrito Inverto™

Albums

4 font styles from $21.99
Aviano™ Aviano™

Albums

12 font styles from $22.00
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling

Albums

10 font styles from $22.00
Pauline Didone Pauline Didone
Pauline Didone Pauline Didone
Pauline Didone Pauline Didone
Pauline Didone Pauline Didone
Pauline Didone Pauline Didone

Albums

4 font styles from $14.95

Albums

12 font styles from $21.99
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™

Albums

12 font styles from $22.00
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™

Albums

3 font styles from $21.99
Stefania Antique™ Stefania Antique™

Albums

6 font styles from $21.99
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™