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Jeremy Dooley

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? Jeremy sat down with us for an in-depth interview in this issue of Creative Characters.

In-depth interview

MyFonts Creative Characters: Jeremy Dooley (October 2011)

Personal details

  • From: United States of America
  • Born: Columbia, South Carolina, 1981
  • What he does: Type Design
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131 font families by Jeremy Dooley

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Albums

6 font styles from $21.99
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™

Albums

5 font styles from $21.99
Aviano Didone™ Aviano Didone™
Aviano Didone™ Aviano Didone™
Aviano Didone™ Aviano Didone™
Aviano Didone™ Aviano Didone™

Albums

2 font styles from $21.99
Kasuga Brush™ Kasuga Brush™

Albums

8 font styles from $21.99
Mittwoch™ Mittwoch™
Mittwoch™ Mittwoch™
Mittwoch™ Mittwoch™

Albums

21 font styles from $5.00
Aviano Sans Layers™ Aviano Sans Layers™
Aviano Sans Layers™ Aviano Sans Layers™
Aviano Sans Layers™ Aviano Sans Layers™
Aviano Sans Layers™ Aviano Sans Layers™
Aviano Sans Layers™ Aviano Sans Layers™

Albums

42 font styles from $24.00 - some free
Oita™ Oita™
Oita™ Oita™
Oita™ Oita™
Oita™ Oita™
Oita™ Oita™

Albums

36 font styles from $22.00
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™

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3 font styles from $21.99
Youngblood™ Youngblood™

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12 font styles from $21.99
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™

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2 font styles from $21.99
Lourdes™ Lourdes™

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4 font styles from $21.99
Lorelei™ Lorelei™

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6 font styles from $7.99
Carta Marina™ Carta Marina™

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4 font styles from $21.99

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1 font style from $14.99
Insigne Splats!™ Insigne Splats!™

Albums

8 font styles from $6.99
Blue Goblet Serif™ Blue Goblet Serif™
Blue Goblet Serif™ Blue Goblet Serif™
Blue Goblet Serif™ Blue Goblet Serif™
Blue Goblet Serif™ Blue Goblet Serif™
Blue Goblet Serif™ Blue Goblet Serif™

Albums

48 font styles from $24.00 - some free
Cabrito Semi™ Cabrito Semi™
Cabrito Semi™ Cabrito Semi™
Cabrito Semi™ Cabrito Semi™
Cabrito Semi™ Cabrito Semi™
Cabrito Semi™ Cabrito Semi™

Albums

5 font styles from $21.99
Natalya Monoline™ Natalya Monoline™
Natalya Monoline™ Natalya Monoline™

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6 font styles from $22.00
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™

Albums

42 font styles from $24.00 - some free
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™

Albums

6 font styles from $22.00
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™

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3 font styles from $21.99
Aviano Slab™ Aviano Slab™

Albums

12 font styles from $21.99
Sommet™ Sommet™
Sommet™ Sommet™
Sommet™ Sommet™
Sommet™ Sommet™

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10 font styles from $21.99
Le Havre Rounded™ Le Havre Rounded™

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36 font styles from $24.75
Madurai™ Madurai™
Madurai™ Madurai™
Madurai™ Madurai™
Madurai™ Madurai™
Madurai™ Madurai™

Albums

4 font styles from $21.99
Olidia™ Olidia™
Olidia™ Olidia™

Albums

21 font styles from $5.00 - some free
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™

Albums

2 font styles from $21.99
Mahalia™ Mahalia™

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16 font styles from $22.00
Marintas™ Marintas™
Marintas™ Marintas™
Marintas™ Marintas™
Marintas™ Marintas™
Marintas™ Marintas™

Albums

6 font styles from $22.00
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™

Albums

14 font styles from $22.00
Eigerdals™ Eigerdals™
Eigerdals™ Eigerdals™
Eigerdals™ Eigerdals™
Eigerdals™ Eigerdals™
Eigerdals™ Eigerdals™

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12 font styles from $21.99
Enzia™ Enzia™

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2 font styles from $21.99

Albums

48 font styles from $24.00 - some free
Torcao™ Torcao™
Torcao™ Torcao™
Torcao™ Torcao™
Torcao™ Torcao™
Torcao™ Torcao™

Albums

36 font styles from $32.00
Ashemore Softened™ Ashemore Softened™
Ashemore Softened™ Ashemore Softened™
Ashemore Softened™ Ashemore Softened™
Ashemore Softened™ Ashemore Softened™
Ashemore Softened™ Ashemore Softened™

Albums

8 font styles from $21.99
Montag™ Montag™

Albums

2 font styles from $21.99
Florencia™ Florencia™
Florencia™ Florencia™
Florencia™ Florencia™

Albums

4 font styles from $21.99

Albums

12 font styles from $21.99 - some free
Sovba Sovba
Sovba Sovba
Sovba Sovba
Sovba Sovba

Albums

42 font styles from $24.00 - some free
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™

Albums

12 font styles from $21.99
Chennai Slab™ Chennai Slab™
Chennai Slab™ Chennai Slab™
Chennai Slab™ Chennai Slab™
Chennai Slab™ Chennai Slab™

Albums

14 font styles from $22.00
Donnerstag™ Donnerstag™
Donnerstag™ Donnerstag™
Donnerstag™ Donnerstag™
Donnerstag™ Donnerstag™

Albums

6 font styles from $15.95

Albums

12 font styles from $22.00
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™

Albums

3 font styles from $22.00
Le Havre Sketch™ Le Havre Sketch™
Le Havre Sketch™ Le Havre Sketch™
Le Havre Sketch™ Le Havre Sketch™

Albums

3 font styles from $21.99
Natalya™ Natalya™

Albums

12 font styles from $22.00

Albums

48 font styles from $24.00 - some free
Grenale #2™ Grenale #2™
Grenale #2™ Grenale #2™
Grenale #2™ Grenale #2™
Grenale #2™ Grenale #2™
Grenale #2™ Grenale #2™

Albums

36 font styles from $24.75
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™

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1 font style from $21.99
Insigne Fleurons™ Insigne Fleurons™

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2 font styles from $21.99