José was born in Rosario, Argentina, where he got a degree in Graphic Design and a post-graduate diploma in Multimedia Technologies. He’s working in branding, editorial design and multimedia projects since 1995. He was co-founder and art director of Vision Media Design Studio in Argentina and Multiplicity Advertising in USA; and he was a part-time lecturer for four years at the Visual Comunications Institute of Rosario, teaching design for the Internet. In 2003, José moved to Reading, UK, where he completed his MA in Typeface design with distinction and started to design the font Athelas.
José currently leads his own design studio where he manages editorial design and branding projects and consults in typography and graphic communication matters. He also lectures on typography at post-graduate level at the National University of Rosario.