Joseph Bertram Jowitt of United States of America
Author of “Modern Show Card Writing,” published in 1922 by the National Drug Clerk.
In his foreword to the book, Jowitt avers that "While this book is primarily intended for the beginner, it will be found helpful to anyone who has had some amateur experience at lettering and desires to improve and add a commercial touch to his work, thereby enhancing the general appearance of the store and increasing sales - which means more money to him.
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