Keith Morris was born in Sydney, NSW Australia. His first job as a junior artist in 1961 introduced him to the world of Commercial Art and in particular a lifelong interest or you might say a love affair with letters, or to be more precise the letters found in an alphabet. As well as all the other duties of a junior in a budding Sydney art studio there was time in lunch hours to rush up to the State library and find out more about type, typesetting and lettering on a commercial basis. An older member of the studio told him of a book titled ‘Lettering for Advertising’. He was now totally aroused and fascinated by letterforms in all their guises. Practicing and learning at every opportunity led to a meeting with a very well known and local lettering artist. He was inspired by this meeting and that has lasted to this day. Whilst redrawing typefaces on a freelance basis for a photolettering house his interest in graphic design was also developing and a relocation in jobs beckoned and a career in general graphic design commenced with roles as a finished artist, designer and then later a senior designer in one of Sydney’s leading design studios. It was at this stage that his principal joined with him on a project typeface to be entered into the Letraset Letragraphica range. It was excepted and ‘Fino’ was made into a Letraset dry transfer face.