There are poster fonts, and there are poster fonts. Everyone’s always looking for a heavy, space-filling poster font, especially one that stands out and gets them noticed for its bold yet charming characteristics. And then there’s ARB 70, a badder than bad poster font fraught with spiky, attention-commanding points and shapes and forms that can only have come from another era, another time--1937, to be exact, when it was first published by ST Publications in SIGNS of the Times magazine. This was the 70th alphabet by master sign painter, Alf R. Becker.
More than a century ago, Frank H. Atkinson presented this hand lettered style as Broken Poster. It was one of a hundred styles he demonstrated in his manual on sign painting. Even before his book was published (and certainly after), Broken Poster was a favorite with sign painters and letterers. It has graced show cards and movie posters, signs and windows displays, and advertisements of all varieties. We presented the our first digital revival of this classic in 2000. It is long overdue for an upgrade.