When Social Gothic first launched in 2007 as a basic single font, it became an instantaneous branding and advertising favorite. It saw wide use by a few fashion outlets and department stores, then soared to new heights of exposure when it became the main face for Sears and the billboard cause standard for a few charity outfits and political organizations throughout Canada’s major urban centres.
Get your goggles on. You're on your way to the Metaverse, where no subject is off limits, everyone has an avatar, and reality is subjective. The world can be turned off or on at your very whim. Never mind the markets, resource counters, national inflations, caviar-loaded barons, environmental surprise, or who will nuke whom first. In 2D it’s all peace and understanding. This is the great escape, shell, shield, your real fury against furious reality. One fist in the air is the start of a revolution. Two fists are the end of a victory. You are in between.