Semplicita Pro is a new sans serif design that effortlessly straddles the tri-cornered divide between the geometrical, humanist, and gothic sans serifs. We started by reappraising Semplicità, Alessandro Butti’s important 1930 design for Nebiolo. Fueled by Futura, Semplicità gave us the clue to the future: Replace the cool geometric Teutonic soul of Futura with the warm, humanist, calligraphic letterforms that are characteristic not of the Bauhaus but of the Italian Renaissance. With its radically revised formal structure, where only a few characters have a hint of geometric perfection, and the rest are drawn in a calligraphic manner, Semplicità is buzzing with ideas and has served as a gene pool for several new typefaces over the last two decades.
From the heart of the Blue Ridge Mountains, by way of Toronto, comes Martie’s handwriting. Martie Byrd is a school teacher in Roanoke, Virginia, and a friend of Canada Type’s Rebecca Alaccari. After years of admiring the cheer and clarity of Martie’s handwriting, we asked her to write out full alphabets for some cool font treatment. The intent was to do three different versions of her writing in two different pens, then use the auto-magic of OpenType to determine letter sequences and rotate character sets on the fly when the fonts are in use. A successful endeavor it was. Take a look at the images in the MyFonts gallery to see the character rotation in action, along with a visual explanation of why Martie is not just another handwriting font.