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Paul Brainerd

Founder of Aldus Corporation, which was named after the 15th century Venetian printer Aldus Manutius.

The July 1985 release of Aldus PageMaker for the new Apple Macintosh computer revolutionized publishing, which could now be done on a fraction of the budget of before. As well as the Mac, PageMaker relied for its success on Adobe’s PostScript page description language, and the printer in which it was embedded, the Apple LaserWriter.

PageMaker for the PC came out in 1986, but by then the Apple Mac was already established as the platform of choice for desktop publishing (DTP), with Quark XPress (1988) and Adobe Photoshop (1990) completing the suite of killer apps.

Aldus went on to offer the FreeHand illustration program, marketed under license from its developers Altsys (who also developed Fontographer).

Into the 1990s Quark XPress steadily stole ground from PageMaker, while it seemed increasingly odd that Adobe – who had created the standard page description language vital to the so-called “desktop revolution” – still did not offer its own page layout application. This was resolved in September 1994 when Aldus was taken over by Adobe. (Seven years on, Adobe continues to develop PageMaker despite their heavy investment in InDesign.)