Welcome to the end of the tunnel, where the real electricity is. Forget about sliced bread, the wheel was what got us here in the first place. And fire is what we're full of. And don't we just love it!
Big Brush is the result of me seeing Brush Script everywhere around me.
Toronto signage is full of Brush Script.
Formula is one of those typefaces that never get tired of being modern, in spite of its roots being in early- to mid-twentieth century ideas.
Perfect for music sleeves, signage, and all around titling settings. Comes in three interchangeable variations, a regular, an alternative small cap, and a unicase.
Vox Round is the softer version of the Vox family.
The famous Italian type designer and Nebiolo director Alessandro Butti designed Rondine in 1948. Not so surprisingly - given its beauty - it quickly became quite a commonly copied metal type. But for some reason Rondine was spared during the massive “phototyping” that happened with the introduction of film type. Perhaps this is why no digital version of it ever existed until now.
Filmotype Alice marks the beginnings of the casual handwritten script aesthetic. Introduced by Filmotype in the late 1950s, it perfectly captures the mid-century playfulness of hand lettering while providing comfortable readability.
Steiner Special is a revival and expansion of an art nouveau face called Swing, originally designed by Peter Steiner in 1974. Some of the original film type letters were slightly normalized and toned down for concept consistency, though this digital version lacks none of the original face’s charm and sunny disposition.
Filmotype Jessy with its flowing handwritten style was released by Filmotype in late 1950s to expand its Scripts category.
Emulating real handwriting has always been an aim of font designers in the digital age. The standard mainstream scripts and doodles that were available for the longest time have not successfully reached that goal. A letter always looked the same wherever you placed it. Some workarounds, such as letter alternates and ligatures, were used in many fonts, but they were a bit inconvenient to use, and in some cases didn't work correctly because they had to be placed in separate fonts from the main character set. Not until now, with OpenType technology, have we been able to emulate real handwriting, by including multiple character sets in the same font and programming it for smart form changes through letter sequence counting.
In 1972, VGC released two typefaces by designer friends Dick Jensen and Harry Villhardt. Jensen’s was called Serpentine, and Villhardt’s was called Venture. Even though both faces had the same elements and a somewhat similar construct, one of them became very popular and chased the other away from the spotlight. Serpentine went on to become the James Bond font, the Pepsi and every other soda pop font, the everything font, all the way through the glories of digital lala-land where it was hacked, imitated and overused by hundreds of designers. But the only advantage it really had over Venture was being a 4-style family, including the bold italic that made it all the rage, as opposed to Venture’s lone upright style. One must wonder how differently things would have played if a Venture Italic was around back then.