Born and bred in New Zealand, Jeff entered into the sign craft in 1985 at the age of 16, where he began his 5 year apprenticeship. He quickly learned all about traditional sign techniques and methods, and was also fortunate enough to work along side one of the country's leading sign artists; which is where his passion for script and casual lettering began. These days Jeff resides on the Gold Coast of Australia where he operates from his home studio & workshop producing signage, logos and hand-painted lettering.