Skip to content
Home > Fonts > K-Type > Keep Calm

Keep Calm

Keep Calm by K-Type
Licenses from $20.00
Complete family of 4 fonts: $20.00
Keep Calm Font Family was published by K-Type. Keep Calm contains 16 styles and family package options. More about this family
Select style to display all glyphs:
Keep Calm Heavy Italic
Keep Calm Heavy Italic
Keep Calm Heavy
Keep Calm Heavy Italic
Keep Calm Heavy
Keep Calm Book
Keep Calm Book Italic
Keep Calm Book
Keep Calm Book Italic
Keep Calm Light
Keep Calm Light Italic
Keep Calm Light
Keep Calm Light Italic
Keep Calm Medium
Keep Calm Medium Italic
Keep Calm Medium Italic
Keep Calm Medium

Keep Calm Heavy Italic - Glyph Count:

This is a listing of all glyphs contained in the font, including OpenType variants that may only be accessible via OpenType-aware applications.

Each basic character (“A”) is followed by Unicode variants of the same character (Á, Ä…), then OpenType variants (small caps, alternates, ligatures…). This way you can see all the variations on a single character in one place.

  • Keep Calm Medium Keep Calm Medium

  • Keep Calm Medium Italic Keep Calm Medium Italic

  • Keep Calm Medium Italic Keep Calm Medium Italic

  • Keep Calm Medium Keep Calm Medium

Per Style: $5.00

Pack of 4 : $20.00

  • Keep Calm Light Keep Calm Light

  • Keep Calm Light Italic Keep Calm Light Italic

  • Keep Calm Light Keep Calm Light

  • Keep Calm Light Italic Keep Calm Light Italic

Per Style: $5.00

Pack of 4 : $20.00

  • Keep Calm Heavy Italic Keep Calm Heavy Italic

  • Keep Calm Heavy Keep Calm Heavy

  • Keep Calm Heavy Italic Keep Calm Heavy Italic

  • Keep Calm Heavy Keep Calm Heavy

Per Style: $5.00

Pack of 4 : $20.00

  • Keep Calm Book Keep Calm Book

  • Keep Calm Book Italic Keep Calm Book Italic

  • Keep Calm Book Keep Calm Book

  • Keep Calm Book Italic Keep Calm Book Italic

Per Style: $5.00

Pack of 4 : $20.00

  • Keep Calm Heavy Italic
    Keep Calm Heavy Italic
  • Keep Calm Heavy
    Keep Calm Heavy
  • Keep Calm Book
    Keep Calm Book
  • Keep Calm Book Italic
    Keep Calm Book Italic
  • Keep Calm Light
    Keep Calm Light
  • Keep Calm Light Italic
    Keep Calm Light Italic
  • Keep Calm Medium
    Keep Calm Medium
  • Keep Calm Medium Italic
    Keep Calm Medium Italic
See more...
See less
Select style to display tech specs:
  • Keep Calm Heavy Italic image
  • Keep Calm Heavy image
  • Keep Calm Heavy Italic image
  • Keep Calm Heavy image
  • Keep Calm Book image
  • Keep Calm Book Italic image
  • Keep Calm Book image
  • Keep Calm Book Italic image
  • Keep Calm Light image
  • Keep Calm Light Italic image
  • Keep Calm Light image
  • Keep Calm Light Italic image
  • Keep Calm Medium image
  • Keep Calm Medium Italic image
  • Keep Calm Medium Italic image
  • Keep Calm Medium image

Licensing Options

You can use this font in any of the following places. Read the full EULA text for details about each license. If you have a usage in mind that's not covered by these licenses, contact us and we'll see what we can do.

Desktop: for use on a desktop workstation

For the most common uses, both personal and professional, for use in desktop applications with a font menu.

For example:

  • Install the font on your Mac OS X or Windows system
  • Use the font within desktop applications such as Microsoft Word, Mac Pages, Adobe InDesign, Adobe Photoshop, etc.
  • Create and print documents, as well as static images (.jpeg, .tiff, .png)

Desktop licenses are based on the number of users of the fonts. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Adding users later:

Desktop licenses are cumulative. If you require a Desktop license that covers additional users, simply place a new order for the same Desktop package, for the number of additional users.

Keep Calm Desktop EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

Keep Calm App EULA

ePub: for embedding in e-text products

You can use an ePub license to embed the font in an electronic publication such as an eBook, eMagazine, eNewspaper, or interactive PDF.

An ePub license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Keep Calm ePUB EULA

Digital Ad/Email: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.

Keep Calm Digital Ad/Email EULA

Webfont: for your website

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

Every time the webpage using the webfont kit is loaded (i.e, the webfont kit CSS which holds the @font-face rule is called) the counting system counts a single pageview for each webfont within the webfont kit.

For usage in graphic images shown on the website, consider a Desktop license instead as most allow for it.

This font's webfont license is:

Annual

You get a total number of prepaid pageviews that can be used over time. This means that you will pre-pay for a number of pageviews, then you'll have to come back to order more after your site has been viewed that number of times.

For example, if you order 250,000 page views, when your webpages using the webfonts have been viewed 250,000 times, you will need to buy the webfont package again for an additional number of prepaid pageviews.

Keep Calm WebFont EULA

About Keep Calm Font Family


Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. As well as the original Keep Calm font, the medium weight of the poster, new weights are now available – Keep Calm Book (regular weight), Heavy and Light – and each weight comes with a complimentary italic. Version 2.0 (2017) is a comprehensive update which consists of numerous refinements and improvements across all weights. The family now contains a full complement of Latin Extended-A characters, Welsh diacritics and Irish dotted consonants. The four italics have been optically corrected with revised, ‘true italic’ forms of a and f. The crown motif from the top of the Keep Calm poster is located at the plus minus ± and section § keystrokes (Alt 0177 and Alt 0167 on Windows). The lowercase g follows the Gill/Johnston eyeglass model, but also included is an alternative, single-story g at the Alt G keystroke (Alt 0169 on a Windows keyboard), the normal location of the copyright symbol which has been relocated elsewhere in the fonts. An alternative lowercase t, without the curved wedge cutaway, is provided at the Alt T (dagger) keystroke (Alt 0134 on Windows). When I first saw the Keep Calm and Carry On poster, I wrongly assumed the letters to be Gill Sans. Recent research at the National Archive by Dr. Bex Lewis of Manchester Metropolitan University has revealed that the original poster was hand drawn by the illustrator and painter, Ernest Wallcousins. The Gill Sans influence is apparent, in the R particularly, the M’s perfectly pointed vertex is redolent of Johnston’s Underground, and the most anomalous character, the C, resembles the ‘basic lettering’ of engineers that provided the vernacular sources for the Gotham typeface. Developing the Keep Calm typeface has been an exercise in extrapolation; an intriguing challenge to build a whole, high quality font family based on the twelve available capitals of the Keep Calm poster, and on similar lettering from the other two posters in the original series. This has required the creation of new lowercase letters that are believably 1939; that maintain the influence of Gill and Johnston while also hinting at the functional imperative of a wartime drawing office. Wallcousins’s lettering balanced intuitive human qualities and the pure pleasure of drawing elegant contemporary characters, against an underlying geometry of ruled lines, perfect circles, 45° terminals, and a requirement for no-nonsense clarity.

Publisher: K-Type

Foundry: K-Type

Design Owner: K-Type

MyFonts debut: Jun 21, 2011

Keep Calm