{"title":"Avenir","description":"Adrian Frutiger designed Avenir? in 1988, after years of having an interest in sans serif typefaces. In an \u003ca href='http:\/\/www.linotype.com\/7-959-7-13421\/interviewwithafrutiger.html\"\"\"\"' target=\"\"\u003e interview\u003c\/a\u003e with Linotype, he said he felt an obligation to design a linear sans in the tradition of \u003cr\u003eErbar\u003c\/r\u003e and \u003cr\u003eFutura\u003c\/r\u003e, but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike \u003cr\u003eFutura\u003c\/r\u003e, \u003cr\u003eAvenir\u003c\/r\u003e is not purely geometric; it has vertical strokes that are thicker than the horizontals, an \"\"\"\"o\"\"\"\" that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2004 \u003cr\u003eAdrian Frutiger\u003c\/r\u003e and the type director of Linotype GmbH  \u003cr\u003eAkira Kobayashi\u003c\/r\u003e reworked the Avenir and created the \u003cr\u003eAvenir Next\u003c\/r\u003e for the \u003cr\u003ePlatinum Collection\u003c\/r\u003e.","products":[],"url":"https:\/\/www.myfonts.com\/de\/collections\/avenir-font-adobe.oembed","provider":"MyFonts","version":"1.0","type":"link"}