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Enterprise SolutionsCreative MattersWhat’s Your Font Style? QuizFont Field Guide

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Display Fonts

A display font is a broad category of fonts that are designed for short-form and often large-format applications, such as billboards or posters; logotypes; headlines or headings in magazines or websites; and book covers. Display fonts transcend styles—they can be a serif font, slab serif, didone, script, sans serif, and so on. Many typefaces are designed purely as display fonts and given a range of decorative features, as seen in Walbaum. Some typefaces, such as Helvetica Now, will include a display version in which the original design is embellished or exaggerated for use at larger sizes.

    Related tags
    displaysansmoderncleanbrandingpostermagazinelegibleheadlineelegantsans seriflogocontemporaryboldstylishserifsans-serifgeometriceditorialpackagingligaturesadvertisingscriptopentypefashion
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    Museo Sans™by exljbris
    Museo Sans
    Museo SansMuseo Sans font poster 1
    Museo SansMuseo Sans font poster 2
    Museo SansMuseo Sans font poster 3
    Museo SansMuseo Sans font poster 4
    Museo SansMuseo Sans font poster 5
    FF DIN®by FontFont
    badge-starBestseller
    FF DIN
    FF DINFF DIN font poster 1
    FF DINFF DIN font poster 2
    FF DINFF DIN font poster 3
    FF DINFF DIN font poster 4
    FF DINFF DIN font poster 5
    TT Ricordiby TypeType
    badge-starHot New Font
    TT Ricordi
    TT RicordiTT Ricordi font poster 1
    TT RicordiTT Ricordi font poster 2
    TT RicordiTT Ricordi font poster 3
    TT RicordiTT Ricordi font poster 4
    TT RicordiTT Ricordi font poster 5
    Galano Grotesqueby Rene Bieder
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    Galano Grotesque
    Galano GrotesqueGalano Grotesque font poster 1
    Galano GrotesqueGalano Grotesque font poster 2
    Galano GrotesqueGalano Grotesque font poster 3
    Galano GrotesqueGalano Grotesque font poster 4
    Galano GrotesqueGalano Grotesque font poster 5
    Lemongrassby Nova Type Foundry
    Lemongrass
    LemongrassLemongrass font poster 1
    LemongrassLemongrass font poster 2
    LemongrassLemongrass font poster 3
    LemongrassLemongrass font poster 4
    LemongrassLemongrass font poster 5
    Optima®by Linotype
    badge-starBestseller
    Optima
    OptimaOptima font poster 1
    OptimaOptima font poster 2
    OptimaOptima font poster 3
    OptimaOptima font poster 4
    OptimaOptima font poster 5
    Bellugaby Nicky Laatz
    Belluga
    BellugaBelluga font poster 1
    BellugaBelluga font poster 2
    BellugaBelluga font poster 3
    BellugaBelluga font poster 4
    BellugaBelluga font poster 5
    Florensansby Milan Pleva
    Florensans
    FlorensansFlorensans font poster 1
    FlorensansFlorensans font poster 2
    FlorensansFlorensans font poster 3
    FlorensansFlorensans font poster 4
    FlorensansFlorensans font poster 5
    Hello Headlineby DearType
    Hello Headline
    Hello HeadlineHello Headline font poster 1
    Hello HeadlineHello Headline font poster 2
    Hello HeadlineHello Headline font poster 3
    Hello HeadlineHello Headline font poster 4
    Hello HeadlineHello Headline font poster 5
    Futura®by Linotype
    badge-starBestseller
    Futura
    FuturaFutura font poster 1
    FuturaFutura font poster 2
    FuturaFutura font poster 3
    FuturaFutura font poster 4
    FuturaFutura font poster 5
    The Amoret Collectionby Set Sail Studios
    The Amoret Collection
    The Amoret CollectionThe Amoret Collection font poster 1
    The Amoret CollectionThe Amoret Collection font poster 2
    The Amoret CollectionThe Amoret Collection font poster 3
    The Amoret CollectionThe Amoret Collection font poster 4
    The Amoret CollectionThe Amoret Collection font poster 5
    Losta Mastaby Creativemedialab
    Losta Masta
    Losta MastaLosta Masta font poster 1
    Losta MastaLosta Masta font poster 2
    Losta MastaLosta Masta font poster 3
    Losta MastaLosta Masta font poster 4
    Losta MastaLosta Masta font poster 5
    DIN® Nextby Linotype
    badge-starBestseller
    DIN Next
    DIN NextDIN Next font poster 1
    DIN NextDIN Next font poster 2
    DIN NextDIN Next font poster 3
    DIN NextDIN Next font poster 4
    DIN NextDIN Next font poster 5
    Century Gothic™by Monotype
    badge-starBestseller
    Century Gothic
    Century GothicCentury Gothic font poster 1
    Century GothicCentury Gothic font poster 2
    Century GothicCentury Gothic font poster 3
    Century GothicCentury Gothic font poster 4
    Century GothicCentury Gothic font poster 5
    Hudson NYby Andrew Footit
    Hudson NY
    Hudson NYHudson NY font poster 1
    Hudson NYHudson NY font poster 2
    Hudson NYHudson NY font poster 3
    Hudson NYHudson NY font poster 4
    Hudson NYHudson NY font poster 5
    Gallientby DYSA Studio
    Gallient
    GallientGallient font poster 1
    GallientGallient font poster 2
    GallientGallient font poster 3
    GallientGallient font poster 4
    GallientGallient font poster 5
    Futura®by Bitstream
    Futura
    FuturaFutura font poster 1
    FuturaFutura font poster 2
    FuturaFutura font poster 3
    Chiffonby SilkType
    Chiffon
    ChiffonChiffon font poster 1
    ChiffonChiffon font poster 2
    ChiffonChiffon font poster 3
    ChiffonChiffon font poster 4
    ChiffonChiffon font poster 5
    Adornby Laura Worthington
    Adorn
    AdornAdorn font poster 1
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    AdornAdorn font poster 3
    AdornAdorn font poster 4
    AdornAdorn font poster 5
    Avallonby Set Sail Studios
    Avallon
    AvallonAvallon font poster 1
    AvallonAvallon font poster 2
    AvallonAvallon font poster 3
    AvallonAvallon font poster 4
    AvallonAvallon font poster 5
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    FAQs

    Are display fonts better for logos?

    Yes, display fonts are generally better for logos, though of course you can use any font that fits your brand and delivers the functionality you need. However, display fonts are designed for bold, standalone usage, whether it’s a headline, advertisement, or logo. What distinguishes a display font is not its appearance but rather its usability at large sizes. Display fonts include an enormous range of aesthetics, from the very understated to the wild and eccentric, so designers have a wide range of moods and stylistic choices available to them.

    Are display fonts good for online reading?

    Display fonts are not designed for reading per se, but most will be good for online reading insofar as you can use them on websites and mobile devices. Display fonts are meant for standalone usage like headlines, advertisements, and logos. If you’re using a display font for headings on a website, you will want to make sure it renders well at smaller sizes so the usability of your website isn’t compromised on smartphone screens, for example. Display fonts with a lot of embellishment may lose their integrity on small screens.

    When should I use display fonts?

    You can use display fonts in any short-form or large-format application, such as billboards, posters, logos; headlines or headings in magazines or websites, and book covers. You should not really use display fonts for long-form text either in print or online, UX copy, or fine print. Display fonts are best thought of as complimentary, in that they work alongside other fonts within a type system to deliver emphasis, attract attention, and give your design some personality.

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