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Maxima Now Pro

Maxima® Now Pro

by Elsner+Flake
Individual Styles from $59.00
Complete family of 25 fonts: $798.00
Maxima Now Pro Font Family was designed by Gert Wunderlich and published by Elsner+Flake. Maxima Now Pro contains 25 styles and family package options.

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About Maxima Now Pro Font Family


The sans serif linear antiqua Maxima which was created in the beginning of the sixties by Prof. Gert Wunderlich for Typoart Dresden, was newly actualized in 2007 after more than 45 years. Many hands and heads were involved in the successful re-design of Maxima Now over a period of two years to assist the designers of the Elsner+Flake Design Studios in Hamburg, and the typeface family is now available. The re-design happened in close cooperation with Wunderlich who has given support to numerous projects in Elsner+Flake’s studio in Hamburg. A great deal of care was given to the necessary preliminary tasks such as the viewing of the original designs and print tests, the analysis of the digital Typoart data which had been in the possession of Elsner+Flake since 1985 and 1989, and a design conceptualization based on detail correlations, as well as the extension of the character complement. It had been Elsner+Flake’s goal to include as many of the existing Maxima cuts into the re-design program as possible. The result is an extended font family with 25 weights in EuropaPlus layout.

Designers: Gert Wunderlich

Publisher: Elsner+Flake

Foundry: Elsner+Flake

Design Owner: Elsner+Flake

MyFonts debut: Nov 19, 2015

Maxima® Now Pro is a registered trademark of Elsner+Flake.

About Elsner+Flake

About Elsner+FlakeIn March 1986 Veronika Elsner and Günther Flake founded their company Elsner+Flake Designstudios after ten years of freelance experience in the field of type design, typography and digitizing of fonts and logos. The general aim of the company is to create a continuously growing library of digital fonts. Today the Elsner+Flake Digital Library with a worldwide presentation and appreciation contains more than 2,500 fonts, which are available in Mac PostScript, PC PostScript and PC Truetype.Typography with a DifferenceElectronic modification is avoided, all italics are digitized from original artwork. Text and headline typefaces have matching cap heights and contain standard character layouts. Complete kerning tables guarantee a precise appearance and excellent legibility. Accents on caps and lowercase letters are individually designed. Many typefaces feature small caps and old style numbers. Most fonts are already completed with the new euro currency symbol.Partners WorldwideElsner+Flake cooperates worldwide with more than thirty-five business partners. In case of questions concerning the Elsner+Flake Digital Library or to order a specimen catalogue please contact the address given. We will introduce you to your closest Elsner+Flake distributor.

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