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Schorel

Schorel

by insigne
Individual Styles from $29.00
Complete family of 54 fonts: $189.00
Schorel Font Family was designed by Jeremy Dooley and published by insigne. Schorel contains 54 styles and family package options.

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Schorel Complete Family

54 fonts

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About Schorel Font Family


Schorel commands the room and sets the audience at ease. This new Scotch Roman typeface from insigne is a confident personality with a tasteful amount of contrast. Cool, sharp, balanced, and contemporary, Schorel not only delivers well in longer texts, but can use its mass to meet the needs of subheadlines, callouts, and other similar projects. Scotch typefaces initially come from Scottish foundries, popular in the United States in the late 18th century. This beautiful genre of type grew in popularity through the Victorian era and most of the 20th century to make regular appearance in books, magazines, newspapers, and advertisements. Schorel itself, with its moderate contrast and organic design, features short ascenders and descenders and calligraphic italics. The design features a few ball terminals, but mostly touts its bracket serifs, which come to a sharp point. The typeface, ideal for medium to large sizes, is useful for both headlines and text, carefully created for both print and screen. This OpenType font supports most Latin-based languages. Schorel has nine weights and a true italic, and many special features such as small caps, fractions, old-style figures, and numerous extras complete each font. It’s every bit a delight to your reader’s eye.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Dec 20, 2019

Schorel

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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