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Latinotype

Based in Concepción and Santiago, Chile, Latinotype’s founders say, “Our goal is to design new typefaces remixing diverse influences related to our South American identity with high quality products for the contemporary design industry.” And the trio have been doing just that since their foundry’s creation in 2007.

One of the most successful foundries on MyFonts in recent years, Luciano Vergara, Daniel Hernández and Miguel Hernández, have put together a rapidly growing collection of typefaces in a wide array of genres. Specializing in colorful display and script faces, the group’s name “Latinotype” emphasizes the strong tie they feel to their cultural identity. “It is clear to us,” they said in their Creative Characters interview, “that Latin America does not have a typographic tradition in the way it exists in Europe or the United States; in fact, until recently all the fonts used here came from those places.” They see this as a good thing, adding that “not having a long-time tradition in type design implies that we can work without the burden of the past — very freely, with no fixed paradigms and without fear.”

And work without fear they have. Chile’s first digital foundry, they began selling their typefaces on MyFonts in 2011. Working with young designers and creative directors in mind, the group says, “We design for graphic designers, not for other type designers, and generally do not seek prestige. This work is our passion, but it is also our job and we understand it as such.”

Many of the foundry’s best selling fonts have been recognized as some of the design industry’s most popular fonts such as Showcase, Arquitecta, and Trend; a MyFonts Most Popular Fonts of 2013 pick. They’ve produced everything from elegant,sophisticated scripts like Ragazza Script to popular, whimsical fonts such as Ride my Bike (featured in MyFonts Most Popular Fonts of 2012) and Four Seasons.

The men of Latinotype’s mantra: “As Picasso said, ‘Inspiration exists, but it has to find you working.’ In our case: if we manage to set a trend, it is by working hard.”

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160 font families from Latinotype

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Five or six big jet planes zoomed quickly by the tower.
Recoleta Recoleta
Recoleta Recoleta
Recoleta Recoleta
Recoleta Recoleta
Recoleta Recoleta
Hot New Font

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The big plump jowls of zany Dick Nixon quiver.
Multiple Multiple
Multiple Multiple
Multiple Multiple
Multiple Multiple
Multiple Multiple

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A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Texta Texta
Texta Texta
Texta Texta
Texta Texta
Texta Texta

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32 font styles from $26.00
Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Brocha Brocha
Brocha Brocha
Brocha Brocha
Brocha Brocha
Brocha Brocha

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Quick zephyrs blow, vexing daft Jim.
Arquitecta Arquitecta
Arquitecta Arquitecta
Arquitecta Arquitecta
Arquitecta Arquitecta
Arquitecta Arquitecta
Top Webfont

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Brawny gods just flocked up to quiz and vex him.
Isidora Isidora
Isidora Isidora
Isidora Isidora
Isidora Isidora
Isidora Isidora

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The job of waxing linoleum frequently peeves chintzy kids.
Trend Trend
Trend Trend
Trend Trend
Trend Trend
Trend Trend

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Fixing the razor, J.S. Bach vowed to primp quickly.
Andes Condensed Andes Condensed
Andes Condensed Andes Condensed
Andes Condensed Andes Condensed
Andes Condensed Andes Condensed
Andes Condensed Andes Condensed

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King Alexander was just partly overcome after quizzing Diogenes in his tub.
Boston Boston
Boston Boston
Boston Boston
Boston Boston
Boston Boston

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Jim just quit and packed extra heavy bags for Liz Owen.
Diploma Script Diploma Script
Diploma Script Diploma Script
Diploma Script Diploma Script
Diploma Script Diploma Script
Diploma Script Diploma Script

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Quickly Shortz dreams up a few vexing jumbles.
Branding Branding
Branding Branding
Branding Branding
Branding Branding
Branding Branding

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Packing five dozen waxy liquor jugs? Must be a typophile.
Isidora Sans Isidora Sans
Isidora Sans Isidora Sans
Isidora Sans Isidora Sans
Isidora Sans Isidora Sans
Isidora Sans Isidora Sans

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Bad Joaquin Phoenix wrecks zingy TV film.
Trenda Trenda
Trenda Trenda
Trenda Trenda
Trenda Trenda
Trenda Trenda

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My expensive quartz watch once belonged to JFK.
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil

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My help squeezed back in again and joined the weavers after six.
Basic Sans Basic Sans
Basic Sans Basic Sans
Basic Sans Basic Sans
Basic Sans Basic Sans
Basic Sans Basic Sans

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A quick movement of the enemy will jeopardize six gunboats.
Andes Andes
Andes Andes
Andes Andes
Andes Andes
Andes Andes

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Quick wafting zephyrs vex bold Jim.
Queulat Queulat
Queulat Queulat
Queulat Queulat
Queulat Queulat
Queulat Queulat

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A quick brown fox jumps over the lazy dog.
Market Market

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Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Camila Camila
Camila Camila
Camila Camila
Camila Camila
Camila Camila

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Barkeep! A flaming tequila swizzle and a vodka and Ajax, hold the cherry.
Igna Sans Igna Sans
Igna Sans Igna Sans
Igna Sans Igna Sans
Igna Sans Igna Sans
Igna Sans Igna Sans

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Six quite crazy kings vowed to abolish my pitiful jousts.
Andes Rounded Andes Rounded
Andes Rounded Andes Rounded
Andes Rounded Andes Rounded
Andes Rounded Andes Rounded
Andes Rounded Andes Rounded

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7 font styles from $20.00 30% off
Jay visited back home and gazed upon a brown fox and quail.
Aromatica Aromatica
Aromatica Aromatica
Aromatica Aromatica
Aromatica Aromatica
Aromatica Aromatica

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Playing jazz vibe chords quickly excites my wife.
Taberna Taberna
Taberna Taberna
Taberna Taberna
Taberna Taberna
Taberna Taberna

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Mix Zapf with Veljovic and get quirky beziers.
Grota Sans Rounded Grota Sans Rounded
Grota Sans Rounded Grota Sans Rounded
Grota Sans Rounded Grota Sans Rounded
Grota Sans Rounded Grota Sans Rounded
Grota Sans Rounded Grota Sans Rounded

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26 font styles from $20.00
Grumpy wizards make toxic brew for the evil Queen and Jack.
Revista Revista
Revista Revista
Revista Revista
Revista Revista
Revista Revista
Hot New Font

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Perhaps President Clinton’s amazing sax skills will be judged quite favorably.
Monroe Monroe
Monroe Monroe
Monroe Monroe
Monroe Monroe
Monroe Monroe

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Mix Zapf with Veljovic and get quirky beziers.
Mohr Mohr
Mohr Mohr
Mohr Mohr
Mohr Mohr
Mohr Mohr

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Puzzled women bequeath jerks very exotic gifts.
Lumiere Lumiere
Lumiere Lumiere
Lumiere Lumiere
Lumiere Lumiere
Lumiere Lumiere

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Verbatim reports were quickly given by Jim Fox to his amazed audience.
Macarons Macarons
Macarons Macarons
Macarons Macarons
Macarons Macarons
Macarons Macarons

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King Alexander was just partly overcome after quizzing Diogenes in his tub.
Couturier Couturier
Couturier Couturier
Couturier Couturier
Couturier Couturier
Couturier Couturier

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Six quite crazy kings vowed to abolish my pitiful jousts.
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made

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Back in June we delivered oxygen equipment of the same size.
Boho Boho
Boho Boho
Boho Boho
Boho Boho
Boho Boho

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Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Gaspo Slab Gaspo Slab
Gaspo Slab Gaspo Slab
Gaspo Slab Gaspo Slab
Gaspo Slab Gaspo Slab
Gaspo Slab Gaspo Slab

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A large fawn jumped quickly over white zinc boxes.
Andes Italic Andes Italic
Andes Italic Andes Italic
Andes Italic Andes Italic
Andes Italic Andes Italic
Andes Italic Andes Italic

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How razorback-jumping frogs level six piqued gymnasts!
Informative Informative
Informative Informative
Informative Informative
Informative Informative
Informative Informative

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It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Sanchez Slab Sanchez Slab
Sanchez Slab Sanchez Slab
Sanchez Slab Sanchez Slab
Sanchez Slab Sanchez Slab
Sanchez Slab Sanchez Slab

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We have just quoted on nine dozen boxes of gray lamp wicks.
Emy Slab Emy Slab
Emy Slab Emy Slab
Emy Slab Emy Slab
Emy Slab Emy Slab
Emy Slab Emy Slab

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A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Trend Rough Trend Rough
Trend Rough Trend Rough
Trend Rough Trend Rough
Trend Rough Trend Rough
Trend Rough Trend Rough

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Sphinx of black quartz, judge my vow.
Grota Grota
Grota Grota
Grota Grota
Grota Grota
Grota Grota

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Jail zesty vixen who grabbed pay from quack.
Arquitecta Standard™ Arquitecta Standard™
Arquitecta Standard™ Arquitecta Standard™
Arquitecta Standard™ Arquitecta Standard™

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Mozart’s jawing quickly vexed a fat bishop.
Hawking Hawking
Hawking Hawking
Hawking Hawking
Hawking Hawking
Hawking Hawking

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The jukebox music puzzled a gentle visitor from a quaint valley town.
Antartida Rounded Antartida Rounded
Antartida Rounded Antartida Rounded
Antartida Rounded Antartida Rounded
Antartida Rounded Antartida Rounded
Antartida Rounded Antartida Rounded

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Lawbooks forgave John Quincy Adams, sixth Prez.
Javiera Javiera
Javiera Javiera
Javiera Javiera
Javiera Javiera
Javiera Javiera

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William said that everything about his jacket was in quite good condition except for the zipper.
Niemeyer Niemeyer
Niemeyer Niemeyer
Niemeyer Niemeyer
Niemeyer Niemeyer
Niemeyer Niemeyer

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How quickly daft jumping zebras vex.
Mija Mija
Mija Mija
Mija Mija
Mija Mija
Mija Mija

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Lawbooks forgave John Quincy Adams, sixth Prez.
Santis Santis
Santis Santis
Santis Santis
Santis Santis
Santis Santis

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A very bad quack might jinx zippy fowls.
Newslab Newslab
Newslab Newslab
Newslab Newslab
Newslab Newslab
Newslab Newslab

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12 font styles from $29.00 - some free
About sixty codfish eggs will make a quarter pound of very fizzy jelly.
Sánchez Niu Sánchez Niu
Sánchez Niu Sánchez Niu
Sánchez Niu Sánchez Niu
Sánchez Niu Sánchez Niu
Sánchez Niu Sánchez Niu