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Latinotype

Based in Concepción and Santiago, Chile, Latinotype’s founders say, “Our goal is to design new typefaces remixing diverse influences related to our South American identity with high quality products for the contemporary design industry.” And the duo have been doing just that since their foundry’s creation in 2007.

One of the most successful foundries on MyFonts in recent years, Luciano Vergara <https://www.myfonts.com/person/Luciano_Vergara/> and Daniel Hernández <https://www.myfonts.com/person/Daniel_Hernandez/>, have put together a rapidly growing collection of typefaces in a wide array of genres. Specializing in colorful display and script faces, the group’s name “Latinotype” emphasizes the strong tie they feel to their cultural identity. “It is clear to us,” they said in their Creative Characters interview, “that Latin America does not have a typographic tradition in the way it exists in Europe or the United States; in fact, until recently all the fonts used here came from those places.” They see this as a good thing, adding that “not having a long-time tradition in type design implies that we can work without the burden of the past — very freely, with no fixed paradigms and without fear.”

And work without fear they have. Chile’s first digital foundry, they began selling their typefaces on MyFonts in 2011.Working with young designers and creative directors in mind, they say, “We design for graphic designers, not for other type designers, and generally do not seek prestige. This work is our passion, but it is also our job and we understand it as such.”

Many of the foundry’s best selling fonts have been recognized as some of the design industry’s most popular fonts such as Showcase, Arquitecta, and Trend; a MyFonts Most Popular Fonts of 2013 pick. They’ve produced everything from elegant,sophisticated scripts like Ragazza Script to popular, whimsical fonts such as Ride my Bike (featured in MyFonts Most Popular Fonts of 2012) and Four Seasons.

The men of Latinotype’s mantra: “As Picasso said, ‘Inspiration exists, but it has to find you working.’ In our case: if we manage to set a trend, it is by working hard.”

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190 font families from Latinotype

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15 font styles from $29.00 - some free
Brawny gods just flocked up to quiz and vex him.
Recoleta Recoleta
Recoleta Recoleta
Recoleta Recoleta
Recoleta Recoleta
Recoleta Recoleta

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Verbatim reports were quickly given by Jim Fox to his amazed audience.
Facundo Facundo
Facundo Facundo
Facundo Facundo
Facundo Facundo
Facundo Facundo

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It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Mixta Mixta
Mixta Mixta
Mixta Mixta
Mixta Mixta
Mixta Mixta

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Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Goldplay Goldplay
Goldplay Goldplay
Goldplay Goldplay
Goldplay Goldplay
Goldplay Goldplay

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Freight to me sixty dozen quart jars and twelve black pans.
Águila Águila
Águila Águila
Águila Águila
Águila Águila
Águila Águila

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Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Trend Trend
Trend Trend
Trend Trend
Trend Trend
Trend Trend

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32 font styles from $29.00
The sex life of the woodchuck is a provocative question for most vertebrate zoology majors.
Jazmín Jazmín
Jazmín Jazmín
Jazmín Jazmín
Jazmín Jazmín
Jazmín Jazmín

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TV folk buy ex-Prez John Quincy Adams’ wig.
Arquitecta Arquitecta
Arquitecta Arquitecta
Arquitecta Arquitecta
Arquitecta Arquitecta
Arquitecta Arquitecta

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56 font styles from $29.00
The five boxing wizards jump quickly.
Andes Neue Andes Neue
Andes Neue Andes Neue
Andes Neue Andes Neue
Andes Neue Andes Neue
Andes Neue Andes Neue

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Lazy movers quit hard-packing of papier-mache jewelry boxes.
Wright Wright
Wright Wright
Wright Wright
Wright Wright
Wright Wright
Top Webfont

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Lawbooks forgave John Quincy Adams, sixth Prez.
Isidora Isidora
Isidora Isidora
Isidora Isidora
Isidora Isidora
Isidora Isidora

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Ebenezer unexpectedly bagged two tranquil aardvarks with his jiffy vacuum cleaner.
Corporative Slab Corporative Slab
Corporative Slab Corporative Slab
Corporative Slab Corporative Slab
Corporative Slab Corporative Slab
Corporative Slab Corporative Slab

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Dumpy kibitzer jingles as exchequer overflows.
Texta Texta
Texta Texta
Texta Texta
Texta Texta
Texta Texta

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Blowzy night-frumps vex’d Jack Q.
Arida Arida
Arida Arida
Arida Arida
Arida Arida
Arida Arida

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Jaded zombies acted quaintly but kept driving their oxen forward.
Branding Branding
Branding Branding
Branding Branding
Branding Branding
Branding Branding

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Questions of a zealous nature have become by degrees petty waxen jokes.
Mangueira Mangueira
Mangueira Mangueira
Mangueira Mangueira
Mangueira Mangueira
Mangueira Mangueira

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Verbatim reports were quickly given by Jim Fox to his amazed audience.
Isidora Sans Isidora Sans
Isidora Sans Isidora Sans
Isidora Sans Isidora Sans
Isidora Sans Isidora Sans
Isidora Sans Isidora Sans

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Quick jigs for waltz vex bad nymph.
Mohr Mohr
Mohr Mohr
Mohr Mohr
Mohr Mohr
Mohr Mohr

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Watch all five questions asked by experts amaze the judge.
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil
Gabriela Stencil Gabriela Stencil

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24 font styles from $29.00
We promptly judged antique ivory buckles for the next prize.
Majora Pro Majora Pro
Majora Pro Majora Pro
Majora Pro Majora Pro
Majora Pro Majora Pro
Majora Pro Majora Pro

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TV folk buy ex-Prez John Quincy Adams’ wig.
Moranga Moranga
Moranga Moranga
Moranga Moranga
Moranga Moranga
Moranga Moranga

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Five big quacking zephyrs jolt my wax bed.
Emperator Emperator
Emperator Emperator
Emperator Emperator
Emperator Emperator
Emperator Emperator

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Pack my box with five dozen liquor jugs.
Mohr Rounded Mohr Rounded
Mohr Rounded Mohr Rounded
Mohr Rounded Mohr Rounded
Mohr Rounded Mohr Rounded
Mohr Rounded Mohr Rounded

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It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Breton Breton
Breton Breton
Breton Breton
Breton Breton
Breton Breton

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Then a cop quizzed Mick Jagger’s ex-wives briefly.
Basic Sans Basic Sans
Basic Sans Basic Sans
Basic Sans Basic Sans
Basic Sans Basic Sans
Basic Sans Basic Sans

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Five wine experts jokingly quizzed chablis sample.
Taberna Taberna
Taberna Taberna
Taberna Taberna
Taberna Taberna
Taberna Taberna

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The jukebox music puzzled a gentle visitor from a quaint valley town.
Couturier Poster Couturier Poster
Couturier Poster Couturier Poster
Couturier Poster Couturier Poster
Couturier Poster Couturier Poster
Couturier Poster Couturier Poster

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Puzzled women bequeath jerks very exotic gifts.
Sana Sans Sana Sans
Sana Sans Sana Sans
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Sana Sans Sana Sans

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Quincy Jones vowed to fix the bleak jazz program.
Corporative Sans Corporative Sans
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Corporative Sans Corporative Sans
Hot New Font

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It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Winden Winden

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How vexing a fumble to drop a jolly zucchini in the quicksand.
Corporative Corporative
Corporative Corporative
Corporative Corporative
Corporative Corporative
Corporative Corporative

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Quickly Shortz dreams up a few vexing jumbles.
Spirits Spirits
Spirits Spirits
Spirits Spirits
Spirits Spirits
Spirits Spirits

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Bad Joaquin Phoenix wrecks zingy TV film.
Trenda Trenda
Trenda Trenda
Trenda Trenda
Trenda Trenda
Trenda Trenda

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Cozy sphinx waves quart jug of bad milk.
Macarons Macarons
Macarons Macarons
Macarons Macarons
Macarons Macarons
Macarons Macarons

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Sexy diva Jennifer Lopez wasn’t baking me quiche.
Hawking Hawking
Hawking Hawking
Hawking Hawking
Hawking Hawking
Hawking Hawking

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Now is the time for all quick brown dogs to jump over the lazy lynx.
Kenac Kenac
Kenac Kenac
Kenac Kenac
Kenac Kenac
Kenac Kenac

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Many-wived Jack laughs at probes of sex quiz.
Boston Boston
Boston Boston
Boston Boston
Boston Boston
Boston Boston

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Big July earthquakes confound zany experimental vow.
Biennale™ Biennale™
Biennale™ Biennale™
Biennale™ Biennale™
Biennale™ Biennale™
Biennale™ Biennale™

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Sexy diva Jennifer Lopez wasn’t baking me quiche.
Trend Rough Trend Rough
Trend Rough Trend Rough
Trend Rough Trend Rough
Trend Rough Trend Rough
Trend Rough Trend Rough

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Suez sailor vomits jauntily abaft while waxing parquet decks.
Isidora Soft Isidora Soft
Isidora Soft Isidora Soft
Isidora Soft Isidora Soft
Isidora Soft Isidora Soft
Isidora Soft Isidora Soft

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Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Moderna Sans Moderna Sans
Moderna Sans Moderna Sans
Moderna Sans Moderna Sans
Moderna Sans Moderna Sans
Moderna Sans Moderna Sans

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Fax back Jim’s Gwyneth Paltrow video quiz.
Rawson Rawson
Rawson Rawson
Rawson Rawson
Rawson Rawson
Rawson Rawson

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It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Monroe Monroe
Monroe Monroe
Monroe Monroe
Monroe Monroe
Monroe Monroe

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Would you please examine both sizes of jade figures very quickly.
Grota Sans Rounded Grota Sans Rounded
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Grota Sans Rounded Grota Sans Rounded
Grota Sans Rounded Grota Sans Rounded
Grota Sans Rounded Grota Sans Rounded

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Pack my box with five dozen liquor jugs.
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made
Trend Hand Made Trend Hand Made

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A very bad quack might jinx zippy fowls.
Market Market
Market Market
Market Market
Market Market
Market Market

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The jukebox music puzzled a gentle visitor from a quaint valley town.
Andes Andes
Andes Andes
Andes Andes
Andes Andes
Andes Andes

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Alfredo just must bring very exciting news to the plaza quickly.
Corporative Soft Corporative Soft
Corporative Soft Corporative Soft
Corporative Soft Corporative Soft
Corporative Soft Corporative Soft
Corporative Soft Corporative Soft