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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    LLC121 Frontiers Edge Drive
    Saint Peters, MO 63376
    United States of America
    phone: 636 447 0040
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76 font families from TypeSETit

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Sex prof gives back no quiz with mild joy.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

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Jim just quit and packed extra heavy bags for Liz Owen.
Good Vibrations Good Vibrations

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Brawny gods just flocked up to quiz and vex him.
Allura Allura

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1 font style from $24.95
Jay visited back home and gazed upon a brown fox and quail.
Alex Brush Alex Brush

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Five wine experts jokingly quizzed chablis sample.
TheNautiGal TheNautiGal

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My help squeezed back in again and joined the weavers after six.
Corinthia Corinthia

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Mix Zapf with Veljovic and get quirky beziers.
Style Script Style Script

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Wavy Jake’s fat zebra had Mexican pig liquor.
MonteCarlo MonteCarlo

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William said that everything about his jacket was in quite good condition except for the zipper.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

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Bad Joaquin Phoenix wrecks zingy TV film.
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB

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Jack amazed a few girls by dropping the antique onyx vase!
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone

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Prized waxy jonquils choke big farm vats.
Mea Culpa Mea Culpa

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Queen Elizabeth’s Major picked five sexy wigs.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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15 font styles from $9.95
Questions of a zealous nature have become by degrees petty waxen jokes.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

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The five boxing wizards jump quickly.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

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We have just quoted on nine dozen boxes of gray lamp wicks.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

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We have just quoted on nine dozen boxes of gray lamp wicks.
Genos Genos
Genos Genos
Genos Genos

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My help squeezed back in again and joined the weavers after six.
Playball Pro Playball Pro

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Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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Murky haze enveloped a city as jarring quakes broke fourty-six windows.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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12 font styles from $9.95
Jay visited back home and gazed upon a brown fox and quail.
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong

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1 font style from $24.95
Pack my box with five dozen liquor jugs.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

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Six quite crazy kings vowed to abolish my pitiful jousts.
Cherish Cherish

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Playing jazz vibe chords quickly excites my wife.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

Albums

13 font styles from $2.95
West quickly gave Bert handsome prizes for six juicy plums.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

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8 font styles from $10.00
Cozy lummox gives smart squid who asks for job pen.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

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1 font style from $24.95
Queen Elizabeth’s proxy waved off Mick Jagger.
Ruthie Ruthie
Ruthie Ruthie

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Will Major Douglas be expected to take this true-false quiz very soon?
Ephesis Ephesis

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Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

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Mozart’s jawing quickly vexed a fat bishop.
Twinkle Star Twinkle Star

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Then a cop quizzed Mick Jagger’s ex-wives briefly.
RoadRage RoadRage
RoadRage RoadRage

Albums

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Sexy diva Jennifer Lopez wasn’t baking me quiche.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

Albums

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Suez sailor vomits jauntily abaft while waxing parquet decks.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

Albums

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The jukebox music puzzled a gentle visitor from a quaint valley town.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

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Jail zesty vixen who grabbed pay from quack.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

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Six crazy kings vowed to abolish my quite pitiful jousts.
Arizonia Arizonia
Arizonia Arizonia

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Five or six big jet planes zoomed quickly by the tower.
Whisper Whisper

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Putin backs away from Iraq zeal; Bush, vexed, jogs.
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments

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Fax back Jim’s Gwyneth Paltrow video quiz.
Qwigley Qwigley

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Suez sailor vomits jauntily abaft while waxing parquet decks.
Love Light Love Light

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What deaf banjo player gives Max Planck quartz?
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

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Dumpy kibitzer jingles as exchequer overflows.
Allison Allison

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Foxy but quick John Leguizamo ponders view.
Kolker Brush Kolker Brush

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Jack amazed a few girls by dropping the antique onyx vase!
Bilbo Bilbo

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A quick movement of the enemy will jeopardize six gunboats.
Gwendolyn Gwendolyn

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Watch all five questions asked by experts amaze the judge.
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia

Albums

6 font styles from $19.95
Fax back Jim’s Gwyneth Paltrow video quiz.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

Albums

5 font styles from $29.00
My help squeezed back in again and joined the weavers after six.
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

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1 font style from $24.95
What deaf banjo player gives Max Planck quartz?
Puppies Play Puppies Play
Puppies Play Puppies Play

Albums

1 font style from $19.95
All questions asked by five watch experts amazed the judge.
Gideon Gideon
Gideon Gideon