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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    709 Derby Way Drive
    Wentzville, MO 63385
    United States of America
    phone: 636 447 0040
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73 font families from TypeSETit

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4 font styles from $24.95
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura

Albums

9 font styles from $10.00 20% off
Murky haze enveloped a city as jarring quakes broke fourty-six windows.
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

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Grumpy wizards make toxic brew for the evil Queen and Jack.
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

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6 font styles from $9.95
Fred specialized in the job of making very quaint wax toys.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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Lazy movers quit hard-packing of papier-mache jewelry boxes.
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

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Jack amazed a few girls by dropping the antique onyx vase!
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush

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Turgid saxophones blew over Mick’s jazzy quiff.
Babylonica Babylonica
Babylonica Babylonica

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Viewing quizzical abstracts mixed up hefty jocks.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

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Now is the time for all quick brown dogs to jump over the lazy lynx.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

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Many big jackdaws quickly zipped over the fox pen.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

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We promptly judged antique ivory buckles for the next prize.
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

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Freight to me sixty dozen quart jars and twelve black pans.
Cherish Cherish

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Forsaking monastic tradition, twelve jovial friars gave up their vocation for a questionable existence on the flying trapeze.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

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Questions of a zealous nature have become by degrees petty waxen jokes.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

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Gen. Schwarzkopf’s job quietly vexed him.
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

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Fabled reader with jaded, roving eye seized by quickened impulse to expand budget.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

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Six big devils from Japan quickly forgot how to waltz.
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia

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Jay visited back home and gazed upon a brown fox and quail.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

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Six big devils from Japan quickly forgot how to waltz.
Genos Genos
Genos Genos
Genos Genos

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A very bad quack might jinx zippy fowls.
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB

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Six big devils from Japan quickly forgot how to waltz.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

Albums

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Crazy Fredericka bought many very exquisite opal jewels.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

Albums

1 font style from $24.95
Playing jazz vibe chords quickly excites my wife.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

Albums

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The five boxing wizards jump quickly.
Gwendolyn Gwendolyn

Albums

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Puzzled women bequeath jerks very exotic gifts.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

Albums

1 font style from $24.95 30% off
Sex prof gives back no quiz with mild joy.
Arizonia Arizonia
Arizonia Arizonia

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1 font style from $24.95
Jackdaws love my big sphinx of quartz.
Ruthie Ruthie
Ruthie Ruthie

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1 font style from $24.95
Fred specialized in the job of making very quaint wax toys.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

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1 font style from $24.95
Crazy Fredericka bought many very exquisite opal jewels.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

Albums

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Now is the time for all quick brown dogs to jump over the lazy lynx.
Licorice Licorice

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1 font style from $24.95
Prized waxy jonquils choke big farm vats.
Love Light Love Light

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Blowzy night-frumps vex’d Jack Q.
Kolker Brush Kolker Brush

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Questions of a zealous nature have become by degrees petty waxen jokes.
Mea Culpa Mea Culpa

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Beloved Groucho joked with a mix of zany quips.
Shalimar Shalimar

Albums

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Sexy diva Jennifer Lopez wasn’t baking me quiche.
Gideon Gideon
Gideon Gideon

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Freight to me sixty dozen quart jars and twelve black pans.
Bilbo Bilbo

Albums

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Mix Zapf with Veljovic and get quirky Beziers.
Holiday Font Holiday Font

Albums

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Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

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Quincy Jones vowed to fix the bleak jazz program.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

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Sexy diva Jennifer Lopez wasn’t baking me quiche.
MooLahLah MooLahLah

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Mozart’s jawing quickly vexed a fat bishop.
Square Peg Square Peg

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Fabled reader with jaded, roving eye seized by quickened impulse to expand budget.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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Jaded zombies acted quaintly but kept driving their oxen forward.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

Albums

5 font styles from $20.00 50% off
Queen Elizabeth’s proxy waved off Mick Jagger.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

Albums

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Jim just quit and packed extra heavy bags for Liz Owen.
Qwigley Qwigley

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All questions asked by five watch experts amazed the judge.
Imperial Script Imperial Script

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Now is the time for all quick brown dogs to jump over the lazy lynx.
Whisper Whisper

Albums

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Jump by vow of quick, lazy strength in Oxford.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

Albums

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Quip-crazy Gorbachev went and mixed flapjacks.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

Albums

2 font styles from $24.95
Jim just quit and packed extra heavy bags for Liz Owen.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal