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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    LLC121 Frontiers Edge Drive
    Saint Peters, MO 63376
    United States of America
    phone: 636 447 0040
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74 font families from TypeSETit

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1 font style from $29.95
My grandfather picks up quartz and valuable onyx jewels.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

Albums

2 font styles from $24.95
What deaf banjo player gives Max Planck quartz?
Good Vibrations Good Vibrations

Albums

9 font styles from $10.00
Sympathizing would fix Quaker objectives.
Style Script Style Script

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1 font style from $24.95
A quick brown fox jumps over the lazy dog.
Alex Brush Alex Brush

Albums

10 font styles from $4.95
The exodus of jazzy pigeons is craved by squeamish walkers.
MonteCarlo MonteCarlo

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4 font styles from $24.95
Now is the time for all quick brown dogs to jump over the lazy lynx.
Allura Allura

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6 font styles from $24.95
Quickly Shortz dreams up a few vexing jumbles.
Corinthia Corinthia

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12 font styles from $9.95
Foxy but quick John Leguizamo ponders view.
WindSong WindSong

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6 font styles from $16.95
Jackdaws love my big sphinx of quartz.
Luxurious Luxurious

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3 font styles from $24.95
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments

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1 font style from $24.95
Schwarzkopf vexed Iraq big-time in July.
Mea Culpa Mea Culpa

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1 font style from $24.95
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

Albums

17 font styles from $25.00
Fred specialized in the job of making very quaint wax toys.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

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1 font style from $24.95
Big July earthquakes confound zany experimental vow.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

Albums

1 font style from $29.95
Jail zesty vixen who grabbed pay from quack.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

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6 font styles from $9.95
Cozy lummox gives smart squid who asks for job pen.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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2 font styles from $24.95
Sixty zippers were quickly picked from the woven jute bag.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

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1 font style from $24.95
Jim just quit and packed extra heavy bags for Liz Owen.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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6 font styles from $4.95
Viewing quizzical abstracts mixed up hefty jocks.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

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1 font style from $24.95
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

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24 font styles from $24.00
Cozy sphinx waves quart jug of bad milk.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

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2 font styles from $24.95
Two hardy boxing kangaroos jet from Sydney to Zanzibar on quicksilver pinions.
Gwendolyn Gwendolyn

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1 font style from $24.95
Jackdaws love my big sphinx of quartz.
Cherish Cherish

Albums

6 font styles from $19.95
John Quincy Adams grew vexed by talk of puzzles.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

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1 font style from $24.95
Six crazy kings vowed to abolish my quite pitiful jousts.
Ruthie Ruthie
Ruthie Ruthie

Albums

5 font styles from $20.00
Quick wafting zephyrs vex bold Jim.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

Albums

13 font styles from $2.95
Verbatim reports were quickly given by Jim Fox to his amazed audience.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

Albums

1 font style from $24.95
Cozy sphinx waves quart jug of bad milk.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

Albums

1 font style from $24.00
The exodus of jazzy pigeons is craved by squeamish walkers.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

Albums

5 font styles from $9.99
Jeb quickly drove a few extra miles on the glazed pavement.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

Albums

1 font style from $19.95
Sex prof gives back no quiz with mild joy.
RoadRage RoadRage
RoadRage RoadRage

Albums

14 font styles from $12.96
Jaded zombies acted quaintly but kept driving their oxen forward.
Genos Genos
Genos Genos
Genos Genos

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4 font styles from $9.95
Jackdaws love my big sphinx of quartz.
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia

Albums

1 font style from $24.95
Fred specialized in the job of making very quaint wax toys.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

Albums

1 font style from $24.95
Jeb quickly drove a few extra miles on the glazed pavement.
Arizonia Arizonia
Arizonia Arizonia

Albums

7 font styles from $20.00
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Birthstone Birthstone

Albums

1 font style from $24.95
Perhaps President Clinton’s amazing sax skills will be judged quite favorably.
Whisper Whisper

Albums

8 font styles from $10.00
Fax back Jim’s Gwyneth Paltrow video quiz.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

Albums

1 font style from $24.95
Quip-crazy Gorbachev went and mixed flapjacks.
Qwigley Qwigley

Albums

5 font styles from $29.00
Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

Albums

1 font style from $24.95
Jackdaws love my big sphinx of quartz.
Love Light Love Light

Albums

1 font style from $39.95
Many-wived Jack laughs at probes of sex quiz.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

Albums

1 font style from $24.95
William said that everything about his jacket was in quite good condition except for the zipper.
Allison Allison

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1 font style from $24.95
Verbatim reports were quickly given by Jim Fox to his amazed audience.
Kolker Brush Kolker Brush

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1 font style from $24.95
New farmhand proves strong but lazy, picking just six quinces.
Bilbo Bilbo

Albums

15 font styles from $9.95
We have just quoted on nine dozen boxes of gray lamp wicks.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

Albums

1 font style from $24.95
Back in June we delivered oxygen equipment of the same size.
Puppies Play Puppies Play
Puppies Play Puppies Play

Albums

1 font style from $19.95
Quickly Shortz dreams up a few vexing jumbles.
Gideon Gideon
Gideon Gideon

Albums

1 font style from $19.95
Mozart’s jawing quickly vexed a fat bishop.
Imperial Script Imperial Script

Albums

1 font style from $14.95
Five wine experts jokingly quizzed chablis sample.
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah