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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    709 Derby Way Drive
    Wentzville, MO 63385
    United States of America
    phone: 636 447 0040
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74 font families from TypeSETit

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7 font styles from $20.00
My help squeezed back in again and joined the weavers after six.
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone

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10 font styles from $4.95
Prized waxy jonquils choke big farm vats.
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

Albums

4 font styles from $24.95
King Alexander was just partly overcome after quizzing Diogenes in his tub.
Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura

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2 font styles from $24.95 25% off
Watch all five questions asked by experts amaze the judge.
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

Albums

9 font styles from $10.00 20% off
A large fawn jumped quickly over white zinc boxes.
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

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6 font styles from $24.95 20% off
Typophiles weave dreams of quoins, kerning and juggling complex beziers.
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

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6 font styles from $16.95 25% off
The five boxing wizards jump quickly.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

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Foxy but quick John Leguizamo ponders view.
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush

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Jaded zombies acted quaintly but kept driving their oxen forward.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

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17 font styles from $25.00
Five wine experts jokingly quizzed chablis sample.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

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How quickly daft jumping zebras vex.
Glory Glory
Glory Glory
Glory Glory
Glory Glory
Glory Glory

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Putin backs away from Iraq zeal; Bush, vexed, jogs.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

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1 font style from $24.95 20% off
Perhaps President Clinton’s amazing sax skills will be judged quite favorably.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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1 font style from $24.95
Back in my quaint garden jaunty zinnias vie with flaunting phlox.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

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1 font style from $24.95
William said that everything about his jacket was in quite good condition except for the zipper.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

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1 font style from $24.95
Dumpy kibitzer jingles as exchequer overflows.
Babylonica Babylonica
Babylonica Babylonica

Albums

1 font style from $24.95
How razorback-jumping frogs level six piqued gymnasts!
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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8 font styles from $10.00
Then a cop quizzed Mick Jagger’s ex-wives briefly.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

Albums

6 font styles from $19.95
How vexing a fumble to drop a jolly zucchini in the quicksand.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

Albums

6 font styles from $4.95
Seiji Ozawa quit, vexing rabid symphonic folk.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

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1 font style from $29.95
Fixing the razor, J.S. Bach vowed to primp quickly.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

Albums

1 font style from $24.95 30% off
What deaf banjo player gives Max Planck quartz?
Arizonia Arizonia
Arizonia Arizonia

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1 font style from $24.95
My grandfather picks up quartz and valuable onyx jewels.
Mea Culpa Mea Culpa

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1 font style from $24.95
Jeb quickly drove a few extra miles on the glazed pavement.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

Albums

1 font style from $24.95
Murky haze enveloped a city as jarring quakes broke fourty-six windows.
Allison Allison

Albums

1 font style from $24.95
Sympathizing would fix Quaker objectives.
Love Light Love Light

Albums

6 font styles from $9.95 25% off
Wavy Jake’s fat zebra had Mexican pig liquor.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

Albums

24 font styles from $24.00
Barkeep! A flaming tequila swizzle and a vodka and Ajax, hold the cherry.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

Albums

1 font style from $24.95
We promptly judged antique ivory buckles for the next prize.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

Albums

1 font style from $19.95
Packing five dozen waxy liquor jugs? Must be a typophile.
Gideon Gideon
Gideon Gideon

Albums

14 font styles from $12.96
Pack my box with five dozen liquor jugs.
Genos Genos
Genos Genos
Genos Genos

Albums

12 font styles from $9.95
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong

Albums

2 font styles from $24.95
The quick brown fox jumps over a lazy dog.
Gwendolyn Gwendolyn

Albums

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Grumpy wizards make toxic brew for the evil Queen and Jack.
FleurDeLeah FleurDeLeah
FleurDeLeah FleurDeLeah

Albums

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Questions of a zealous nature have become by degrees petty waxen jokes.
Qwigley Qwigley

Albums

5 font styles from $9.99
Jeb quickly drove a few extra miles on the glazed pavement.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

Albums

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Whacky pangram quiz flummoxed Steve Jobs.
RoadRage RoadRage
RoadRage RoadRage

Albums

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Gorbachev’s quixotic plan fazed jumpy hawks.
Imperial Script Imperial Script

Albums

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Barkeep! A flaming tequila swizzle and a vodka and Ajax, hold the cherry.
Whisper Whisper

Albums

13 font styles from $2.95 50% off
Gorbachev’s quixotic plan fazed jumpy hawks.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

Albums

1 font style from $24.00
Jail zesty vixen who grabbed pay from quack.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

Albums

15 font styles from $9.95
Six big devils from Japan quickly forgot how to waltz.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

Albums

1 font style from $39.95
Would you please examine both sizes of jade figures very quickly.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

Albums

3 font styles from $19.95
Freight to me sixty dozen quart jars and twelve black pans.
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB

Albums

1 font style from $29.95 50% off
Six big devils from Japan quickly forgot how to waltz.
Holiday Font Holiday Font

Albums

3 font styles from $19.95 50% off
Lawbooks forgave John Quincy Adams, sixth Prez.
Twinkle Star Twinkle Star

Albums

3 font styles from $19.95
Jump by vow of quick, lazy strength in Oxford.
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen

Albums

1 font style from $24.95
Puzzled women bequeath jerks very exotic gifts.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

Albums

5 font styles from $29.00
Now is the time for all quick brown dogs to jump over the lazy lynx.
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

Albums

1 font style from $24.95
Fax back Jim’s Gwyneth Paltrow video quiz.
Cherish Cherish