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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    709 Derby Way Drive
    Wentzville, MO 63385
    United States of America
    phone: 636 447 0040
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73 font families from TypeSETit

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Albums

9 font styles from $10.00
Just work for improved basic techniques to maximize your typing skill.
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

Albums

4 font styles from $24.95 25% off
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Allura Allura

Albums

10 font styles from $4.95
Just work for improved basic techniques to maximize your typing skill.
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

Albums

2 font styles from $24.95
We have just quoted on nine dozen boxes of gray lamp wicks.
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

Albums

13 font styles from $9.99 40% off
Typophiles weave dreams of quoins, kerning and juggling complex beziers.
Glory Glory
Glory Glory
Glory Glory
Glory Glory
Glory Glory

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6 font styles from $24.95
Fabled reader with jaded, roving eye seized by quickened impulse to expand budget.
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

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1 font style from $24.95
How razorback-jumping frogs level six piqued gymnasts!
Alex Brush Alex Brush

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Dumpy kibitzer jingles as exchequer overflows.
Qwigley Qwigley

Albums

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About sixty codfish eggs will make a quarter pound of very fizzy jelly.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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The jukebox music puzzled a gentle visitor from a quaint valley town.
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

Albums

17 font styles from $25.00
Ebenezer unexpectedly bagged two tranquil aardvarks with his jiffy vacuum cleaner.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

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2 font styles from $24.95
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

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1 font style from $29.95 50% off
Cozy lummox gives smart squid who asks for job pen.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

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1 font style from $24.95
Queen Elizabeth’s proxy waved off Mick Jagger.
Whisper Whisper

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1 font style from $24.95 25% off
Quick zephyrs blow, vexing daft Jim.
Love Light Love Light

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1 font style from $24.95
Mix Zapf with Veljovic and get quirky Beziers.
Babylonica Babylonica
Babylonica Babylonica

Albums

1 font style from $24.95
Prized waxy jonquils choke big farm vats.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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1 font style from $24.95
Blowzy red vixens fight for a quick jump.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

Albums

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Six quite crazy kings vowed to abolish my pitiful jousts.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

Albums

1 font style from $19.95 50% off
About sixty codfish eggs will make a quarter pound of very fizzy jelly.
Gideon Gideon

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William said that everything about his jacket was in quite good condition except for the zipper.
Mea Culpa Mea Culpa

Albums

1 font style from $39.95
Gorbachev’s quixotic plan fazed jumpy hawks.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

Albums

24 font styles from $24.00 75% off
Freight to me sixty dozen quart jars and twelve black pans.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

Albums

5 font styles from $20.00
Jaded zombies acted quaintly but kept driving their oxen forward.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

Albums

1 font style from $24.95
Five big quacking zephyrs jolt my wax bed.
FleurDeLeah FleurDeLeah
FleurDeLeah FleurDeLeah

Albums

1 font style from $24.95
Suez sailor vomits jauntily abaft while waxing parquet decks.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

Albums

1 font style from $24.95
Prized waxy jonquils choke big farm vats.
Allison Allison

Albums

8 font styles from $10.00 25% off
We promptly judged antique ivory buckles for the next prize.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

Albums

1 font style from $24.95
Fred specialized in the job of making very quaint wax toys.
Arizonia Arizonia
Arizonia Arizonia

Albums

1 font style from $24.95
West quickly gave Bert handsome prizes for six juicy plums.
GrechenFuemen GrechenFuemen

Albums

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Quip-crazy Gorbachev went and mixed flapjacks.
Genos Genos
Genos Genos
Genos Genos

Albums

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TV folk buy ex-Prez John Quincy Adams’ wig.
RoadRage RoadRage
RoadRage RoadRage

Albums

1 font style from $24.95
Cozy lummox gives smart squid who asks for job pen.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

Albums

1 font style from $24.95
Back in June we delivered oxygen equipment of the same size.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

Albums

6 font styles from $19.95 25% off
What deaf banjo player gives Max Planck quartz?
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

Albums

13 font styles from $2.95
The jukebox music puzzled a gentle visitor from a quaint valley town.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

Albums

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Jeb quickly drove a few extra miles on the glazed pavement.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

Albums

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William said that everything about his jacket was in quite good condition except for the zipper.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

Albums

1 font style from $24.00
Fixing the razor, J.S. Bach vowed to primp quickly.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

Albums

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Two hardy boxing kangaroos jet from Sydney to Zanzibar on quicksilver pinions.
Kolker Brush Kolker Brush

Albums

15 font styles from $9.95
The five boxing wizards jump quickly.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

Albums

1 font style from $29.95
Back in June we delivered oxygen equipment of the same size.
Holiday Font Holiday Font

Albums

6 font styles from $16.95
Grumpy wizards make toxic brew for the evil Queen and Jack.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

Albums

1 font style from $19.95 25% off
Six quite crazy kings vowed to abolish my pitiful jousts.
Imperial Script Imperial Script

Albums

3 font styles from $19.95 25% off
Gorbachev’s quixotic plan fazed jumpy hawks.
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB

Albums

1 font style from $24.95
Suez sailor vomits jauntily abaft while waxing parquet decks.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

Albums

2 font styles from $24.95 20% off
Quip-crazy Gorbachev went and mixed flapjacks.
Shalimar Shalimar

Albums

1 font style from $24.95
Watch “Jeopardy!” Alex Trebek’s fun TV quiz game.
Cherish Cherish

Albums

3 font styles from $19.95
A very bad quack might jinx zippy fowls.
Twinkle Star Twinkle Star

Albums

1 font style from $24.95
Five or six big jet planes zoomed quickly by the tower.
Puppies Play Puppies Play
Puppies Play Puppies Play