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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    LLC121 Frontiers Edge Drive
    Saint Peters, MO 63376
    United States of America
    phone: 636 447 0040
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74 font families from TypeSETit

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10 font styles from $4.95
New job: fix Mr. Gluck’s hazy TV, PDQ.
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

Albums

2 font styles from $24.95
My expensive quartz watch once belonged to JFK.
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

Albums

4 font styles from $24.95
Then a cop quizzed Mick Jagger’s ex-wives briefly.
Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura

Albums

6 font styles from $9.95
The vixen jumped quickly on her foes barking with zeal.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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9 font styles from $10.00
We have just quoted on nine dozen boxes of gray lamp wicks.
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

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6 font styles from $24.95 20% off
My help squeezed back in again and joined the weavers after six.
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

Albums

7 font styles from $20.00
Big July earthquakes confound zany experimental vow.
Birthstone Birthstone

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Blowzy red vixens fight for a quick jump.
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong

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The July sun caused a fragment of pine wax to ooze on the black velvet quilt.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

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1 font style from $24.95
Quickly Shortz dreams up a few vexing jumbles.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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6 font styles from $4.95
The quick brown fox jumps over a lazy dog.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

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1 font style from $24.95 25% off
Many-wived Jack laughs at probes of sex quiz.
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush

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Many-wived Jack laughs at probes of sex quiz.
Arizonia Arizonia
Arizonia Arizonia

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1 font style from $24.95 50% off
New farmhand proves strong but lazy, picking just six quinces.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

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1 font style from $24.95 50% off
Quick wafting zephyrs vex bold Jim.
Kolker Brush Kolker Brush

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1 font style from $39.95
What deaf banjo player gives Max Planck quartz?
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

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A large fawn jumped quickly over white zinc boxes.
Mea Culpa Mea Culpa

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The exodus of jazzy pigeons is craved by squeamish walkers.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

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4 font styles from $9.95
How razorback-jumping frogs level six piqued gymnasts!
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia

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5 font styles from $9.99
Quickly Shortz dreams up a few vexing jumbles.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

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Sphinx of black quartz, judge my vow.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

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Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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1 font style from $24.95
Mozart’s jawing quickly vexed a fat bishop.

Albums

6 font styles from $19.95
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

Albums

1 font style from $29.95
Back in my quaint garden jaunty zinnias vie with flaunting phlox.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

Albums

13 font styles from $9.99
Fax back Jim’s Gwyneth Paltrow video quiz.
Glory Glory
Glory Glory
Glory Glory
Glory Glory
Glory Glory

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1 font style from $24.95
Quick jigs for waltz vex bad nymph.
FleurDeLeah FleurDeLeah
FleurDeLeah FleurDeLeah

Albums

8 font styles from $10.00 25% off
Jeb quickly drove a few extra miles on the glazed pavement.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

Albums

1 font style from $29.95
Wavy Jake’s fat zebra had Mexican pig liquor.
Holiday Font Holiday Font

Albums

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Schwarzkopf vexed Iraq big-time in July.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

Albums

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Quickly Shortz dreams up a few vexing jumbles.
Genos Genos
Genos Genos
Genos Genos

Albums

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King Alexander was just partly overcome after quizzing Diogenes in his tub.
Italianno Italianno

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1 font style from $19.95 25% off
Two hardy boxing kangaroos jet from Sydney to Zanzibar on quicksilver pinions.
Imperial Script Imperial Script

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3 font styles from $19.95
William said that everything about his jacket was in quite good condition except for the zipper.
Twinkle Star Twinkle Star

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Verbatim reports were quickly given by Jim Fox to his amazed audience.
Allison Allison

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Typophiles weave dreams of quoins, kerning and juggling complex beziers.
Whisper Whisper

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The job of waxing linoleum frequently peeves chintzy kids.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

Albums

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Jackdaws love my big sphinx of quartz.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

Albums

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Verbatim reports were quickly given by Jim Fox to his amazed audience.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

Albums

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Mix Zapf with Veljovic and get quirky beziers.
Babylonica Babylonica
Babylonica Babylonica

Albums

24 font styles from $24.00
Five wine experts jokingly quizzed chablis sample.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

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1 font style from $19.95
Jeb quickly drove a few extra miles on the glazed pavement.
RoadRage RoadRage
RoadRage RoadRage

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1 font style from $24.95
Alfredo just must bring very exciting news to the plaza quickly.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

Albums

2 font styles from $24.95 20% off
Just work for improved basic techniques to maximize your typing skill.
Gwendolyn Gwendolyn

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1 font style from $24.95
TV folk buy ex-Prez John Quincy Adams’ wig.
Ruthie Ruthie
Ruthie Ruthie

Albums

3 font styles from $19.95
Five big quacking zephyrs jolt my wax bed.
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen

Albums

1 font style from $24.95
How quickly daft jumping zebras vex.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

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1 font style from $24.95
Crazy Fredericka bought many very exquisite opal jewels.
Bonheur Royale Bonheur Royale

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1 font style from $24.95
Sixty zippers were quickly picked from the woven jute bag.
Licorice Licorice

Albums

1 font style from $24.95
It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Cherish Cherish