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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    LLC121 Frontiers Edge Drive
    Saint Peters, MO 63376
    United States of America
    phone: 636 447 0040
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74 font families from TypeSETit

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2 font styles from $24.95
Quincy Jones vowed to fix the bleak jazz program.
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

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9 font styles from $10.00
Five or six big jet planes zoomed quickly by the tower.
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

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1 font style from $24.95
My grandfather picks up quartz and valuable onyx jewels.
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush

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10 font styles from $4.95
Wham! Volcano erupts fiery liquid death onto ex-jazzbo Kenny G.
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

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4 font styles from $24.95
Queen Elizabeth’s Major picked five sexy wigs.
Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura

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6 font styles from $24.95
Watch “Jeopardy!” Alex Trebek’s fun TV quiz game.
Corinthia Corinthia

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1 font style from $24.95
Sympathizing would fix Quaker objectives.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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5 font styles from $9.99
Six crazy kings vowed to abolish my quite pitiful jousts.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

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6 font styles from $16.95
Wham! Volcano erupts fiery liquid death onto ex-jazzbo Kenny G.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

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1 font style from $29.95
West quickly gave Bert handsome prizes for six juicy plums.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

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Six crazy kings vowed to abolish my quite pitiful jousts.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

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It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Mea Culpa Mea Culpa

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Barkeep! A flaming tequila swizzle and a vodka and Ajax, hold the cherry.
Arizonia Arizonia

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12 font styles from $9.95
We have just quoted on nine dozen boxes of gray lamp wicks.
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong

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Suez sailor vomits jauntily abaft while waxing parquet decks.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

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How vexing a fumble to drop a jolly zucchini in the quicksand.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

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A quick brown fox jumps over the lazy dog.
Cherish Cherish

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Fred specialized in the job of making very quaint wax toys.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

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1 font style from $24.00
All questions asked by five watch experts amazed the judge.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

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5 font styles from $20.00
Wavy Jake’s fat zebra had Mexican pig liquor.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

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6 font styles from $9.95
Will Major Douglas be expected to take this true-false quiz very soon?
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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24 font styles from $24.00
Wavy Jake’s fat zebra had Mexican pig liquor.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

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1 font style from $24.95
Gen. Schwarzkopf’s job quietly vexed him.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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1 font style from $24.95
The exodus of jazzy pigeons is craved by squeamish walkers.
Love Light Love Light

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1 font style from $14.95
Blowzy night-frumps vex’d Jack Q.
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah

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14 font styles from $12.96
Jump by vow of quick, lazy strength in Oxford.
Genos Genos
Genos Genos
Genos Genos

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1 font style from $24.95
Blowzy red vixens fight for a quick jump.
Whisper Whisper

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17 font styles from $25.00
Sympathizing would fix Quaker objectives.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

Albums

5 font styles from $29.00
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

Albums

13 font styles from $2.95
Packing five dozen waxy liquor jugs? Must be a typophile.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

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1 font style from $24.95
Seiji Ozawa quit, vexing rabid symphonic folk.
Allison Allison

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1 font style from $24.95
A large fawn jumped quickly over white zinc boxes.
Ruthie Ruthie
Ruthie Ruthie

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1 font style from $24.95
Quickly Shortz dreams up a few vexing jumbles.
Qwigley Qwigley

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1 font style from $24.95
John Quincy Adams grew vexed by talk of puzzles.
Babylonica Babylonica
Babylonica Babylonica

Albums

7 font styles from $20.00
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone

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8 font styles from $10.00
Fixing the razor, J.S. Bach vowed to primp quickly.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

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1 font style from $24.95
TV folk buy ex-Prez John Quincy Adams’ wig.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

Albums

6 font styles from $19.95
West quickly gave Bert handsome prizes for six juicy plums.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

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1 font style from $19.95
The five boxing wizards jump quickly.
Imperial Script Imperial Script

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1 font style from $24.95
Barkeep! A flaming tequila swizzle and a vodka and Ajax, hold the cherry.
FleurDeLeah FleurDeLeah
FleurDeLeah FleurDeLeah

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3 font styles from $19.95
Murky haze enveloped a city as jarring quakes broke fourty-six windows.
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen

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1 font style from $24.95
Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Bonheur Royale Bonheur Royale

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2 font styles from $24.95
Quickly Shortz dreams up a few vexing jumbles.
Shalimar Shalimar

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1 font style from $24.95
Then a cop quizzed Mick Jagger’s ex-wives briefly.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

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1 font style from $24.95
Baroque? Hell, just mix a dozen wacky pi fonts & you’ve got it.
Bilbo Bilbo

Albums

6 font styles from $4.95
Quick jigs for waltz vex bad nymph.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

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1 font style from $19.95
Six quite crazy kings vowed to abolish my pitiful jousts.
RoadRage RoadRage
RoadRage RoadRage

Albums

1 font style from $24.95
Packing five dozen waxy liquor jugs? Must be a typophile.
Kolker Brush Kolker Brush

Albums

13 font styles from $9.99
Back in my quaint garden jaunty zinnias vie with flaunting phlox.
Glory Glory
Glory Glory
Glory Glory
Glory Glory
Glory Glory

Albums

1 font style from $39.95
Quick wafting zephyrs vex bold Jim.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro