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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    LLC121 Frontiers Edge Drive
    Saint Peters, MO 63376
    United States of America
    phone: 636 447 0040
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74 font families from TypeSETit

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Albums

2 font styles from $24.95
John Quincy Adams grew vexed by talk of puzzles.
Good Vibrations Good Vibrations

Albums

9 font styles from $10.00
The big plump jowls of zany Dick Nixon quiver.
Style Script Style Script

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Quick wafting zephyrs vex bold Jim.
MonteCarlo MonteCarlo

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1 font style from $24.95
Queen Elizabeth’s Major picked five sexy wigs.
Alex Brush Alex Brush

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4 font styles from $24.95
All questions asked by five watch experts amazed the judge.
Allura Allura

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Turgid saxophones blew over Mick’s jazzy quiff.
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

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1 font style from $24.95
The sex life of the woodchuck is a provocative question for most vertebrate zoology majors.
Passions Conflict Passions Conflict

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5 font styles from $9.99
Jeez, by TV film Schwarzkopf expunged Iraq.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

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6 font styles from $16.95
Schwarzkopf vexed Iraq big-time in July.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

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1 font style from $29.95
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Playball Pro Playball Pro

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Five big quacking zephyrs jolt my wax bed.
Inspiration Inspiration

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Forsaking monastic tradition, twelve jovial friars gave up their vocation for a questionable existence on the flying trapeze.
Mea Culpa Mea Culpa

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1 font style from $24.95
Back in June we delivered oxygen equipment of the same size.
Arizonia Arizonia
Arizonia Arizonia

Albums

12 font styles from $9.95
The quick brown fox jumps over a lazy dog.
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong

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1 font style from $24.95
Questions of a zealous nature have become by degrees petty waxen jokes.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

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The job of waxing linoleum frequently peeves chintzy kids.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

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Six quite crazy kings vowed to abolish my pitiful jousts.
Cherish Cherish

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1 font style from $24.00
Crazy Fredericka bought many very exquisite opal jewels.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

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The big plump jowls of zany Dick Nixon quiver.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

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6 font styles from $9.95
A quick movement of the enemy will jeopardize six gunboats.
American Calligraphic™ American Calligraphic™

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24 font styles from $24.00
Six big juicy steaks sizzled in a pan as five workmen left the quarry.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

Albums

1 font style from $24.95
Many big jackdaws quickly zipped over the fox pen.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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1 font style from $24.95
Six crazy kings vowed to abolish my quite pitiful jousts.
Love Light Love Light

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1 font style from $14.95
Jay visited back home and gazed upon a brown fox and quail.
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah

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14 font styles from $12.96
Quincy Jones vowed to fix the bleak jazz program.
Genos Genos
Genos Genos
Genos Genos

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1 font style from $24.95
What deaf banjo player gives Max Planck quartz?
Whisper Whisper

Albums

17 font styles from $25.00
Mix Zapf with Veljovic and get quirky Beziers.
Smorgasbord Smorgasbord

Albums

5 font styles from $29.00
The jukebox music puzzled a gentle visitor from a quaint valley town.
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

Albums

13 font styles from $2.95
Quip-crazy Gorbachev went and mixed flapjacks.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

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1 font style from $24.95
All questions asked by five watch experts amazed the judge.
Allison Allison

Albums

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The quick brown fox jumps over a lazy dog.
Ruthie Ruthie
Ruthie Ruthie

Albums

1 font style from $24.95
Many-wived Jack laughs at probes of sex quiz.
Qwigley Qwigley

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1 font style from $24.95
Sex prof gives back no quiz with mild joy.
Babylonica Babylonica
Babylonica Babylonica

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1 font style from $24.95
Blowzy red vixens fight for a quick jump.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

Albums

7 font styles from $20.00
Jaded zombies acted quaintly but kept driving their oxen forward.
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone

Albums

8 font styles from $10.00
My grandfather picks up quartz and valuable onyx jewels.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

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Wavy Jake’s fat zebra had Mexican pig liquor.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

Albums

6 font styles from $19.95
Jack amazed a few girls by dropping the antique onyx vase!
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

Albums

1 font style from $19.95
Blowzy red vixens fight for a quick jump.
Imperial Script Imperial Script

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1 font style from $24.95
Fixing the razor, J.S. Bach vowed to primp quickly.
FleurDeLeah FleurDeLeah
FleurDeLeah FleurDeLeah

Albums

3 font styles from $19.95
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen

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Puzzled women bequeath jerks very exotic gifts.
Bonheur Royale Bonheur Royale

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Jail zesty vixen who grabbed pay from quack.
Shalimar Shalimar

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1 font style from $24.95
Fred specialized in the job of making very quaint wax toys.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

Albums

1 font style from $24.95
Cozy lummox gives smart squid who asks for job pen.
Bilbo Bilbo

Albums

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Cozy sphinx waves quart jug of bad milk.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

Albums

1 font style from $19.95
Quickly Shortz dreams up a few vexing jumbles.
RoadRage RoadRage
RoadRage RoadRage

Albums

1 font style from $24.95
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Kolker Brush Kolker Brush

Albums

13 font styles from $9.99
Baroque? Hell, just mix a dozen wacky pi fonts & you’ve got it.
Glory Glory
Glory Glory
Glory Glory
Glory Glory
Glory Glory

Albums

1 font style from $39.95
Five big quacking zephyrs jolt my wax bed.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro