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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    709 Derby Way Drive
    Wentzville, MO 63385
    United States of America
    phone: 636 447 0040
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73 font families from TypeSETit

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9 font styles from $10.00
Baroque? Hell, just mix a dozen wacky pi fonts & you’ve got it.
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

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10 font styles from $4.95 30% off
A quick brown fox jumps over the lazy dog.
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

Albums

6 font styles from $24.95 20% off
Murky haze enveloped a city as jarring quakes broke fourty-six windows.
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

Albums

24 font styles from $24.00
Freight to me sixty dozen quart jars and twelve black pans.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

Albums

17 font styles from $25.00
We promptly judged antique ivory buckles for the next prize.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

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4 font styles from $24.95 25% off
Jelly-like above the high wire, six quaking pachyderms kept the climax of the extravaganza in a dazzling state of flux.
Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura

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6 font styles from $9.95 25% off
Typophiles weave dreams of quoins, kerning and juggling complex beziers.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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1 font style from $24.95
The quick brown fox jumps over a lazy dog.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

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1 font style from $24.00
How razorback-jumping frogs level six piqued gymnasts!
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

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1 font style from $24.95
Murky haze enveloped a city as jarring quakes broke fourty-six windows.
Qwigley Qwigley

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1 font style from $24.95
Viewing quizzical abstracts mixed up hefty jocks.
Cherish Cherish

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8 font styles from $10.00 25% off
Quip-crazy Gorbachev went and mixed flapjacks.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

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2 font styles from $24.95
Jim just quit and packed extra heavy bags for Liz Owen.
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

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1 font style from $24.95 50% off
Perhaps President Clinton’s amazing sax skills will be judged quite favorably.
Babylonica Babylonica
Babylonica Babylonica

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15 font styles from $9.95
A quick movement of the enemy will jeopardize six gunboats.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

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1 font style from $24.95 25% off
Puzzled women bequeath jerks very exotic gifts.
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush

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4 font styles from $9.95
Pack my box with five dozen liquor jugs.
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia

Albums

14 font styles from $12.96
Then a cop quizzed Mick Jagger’s ex-wives briefly.
Genos Genos
Genos Genos
Genos Genos

Albums

5 font styles from $20.00
Beloved Groucho joked with a mix of zany quips.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

Albums

5 font styles from $9.99
We promptly judged antique ivory buckles for the next prize.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

Albums

6 font styles from $4.95
The sex life of the woodchuck is a provocative question for most vertebrate zoology majors.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

Albums

1 font style from $24.95
Jeez, by TV film Schwarzkopf expunged Iraq.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

Albums

2 font styles from $24.95
The jukebox music puzzled a gentle visitor from a quaint valley town.
Gwendolyn Gwendolyn

Albums

1 font style from $24.95
Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

Albums

1 font style from $24.95
Beloved Groucho joked with a mix of zany quips.
Ruthie Ruthie
Ruthie Ruthie

Albums

1 font style from $39.95
The exodus of jazzy pigeons is craved by squeamish walkers.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

Albums

1 font style from $24.95
Suez sailor vomits jauntily abaft while waxing parquet decks.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

Albums

1 font style from $24.95
Pack my box with five dozen liquor jugs.
Licorice Licorice

Albums

1 font style from $19.95 25% off
We have just quoted on nine dozen boxes of gray lamp wicks.
Imperial Script Imperial Script

Albums

2 font styles from $24.95
Fax back Jim’s Gwyneth Paltrow video quiz.
Shalimar Shalimar

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1 font style from $24.95
Fax back Jim’s Gwyneth Paltrow video quiz.
Bilbo Bilbo

Albums

1 font style from $24.95
Big July earthquakes confound zany experimental vow.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

Albums

1 font style from $24.95
Barkeep! A flaming tequila swizzle and a vodka and Ajax, hold the cherry.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

Albums

1 font style from $24.95
Fred specialized in the job of making very quaint wax toys.
Arizonia Arizonia
Arizonia Arizonia

Albums

1 font style from $29.95
Fred specialized in the job of making very quaint wax toys.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

Albums

13 font styles from $2.95
Sixty zippers were quickly picked from the woven jute bag.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

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1 font style from $14.95
Alfredo just must bring very exciting news to the plaza quickly.
MooLahLah MooLahLah

Albums

1 font style from $24.95
Quick wafting zephyrs vex bold Jim.
Whisper Whisper

Albums

1 font style from $24.95
How vexing a fumble to drop a jolly zucchini in the quicksand.
Square Peg Square Peg

Albums

1 font style from $24.95
The big plump jowls of zany Dick Nixon quiver.
GrechenFuemen GrechenFuemen

Albums

1 font style from $24.95
Beloved Groucho joked with a mix of zany quips.
FleurDeLeah FleurDeLeah
FleurDeLeah FleurDeLeah

Albums

1 font style from $19.95
Many big jackdaws quickly zipped over the fox pen.
RoadRage RoadRage
RoadRage RoadRage

Albums

1 font style from $24.95 50% off
Big July earthquakes confound zany experimental vow.
Mea Culpa Mea Culpa

Albums

1 font style from $24.95 25% off
Queen Elizabeth’s Major picked five sexy wigs.
Love Light Love Light

Albums

6 font styles from $16.95
It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

Albums

2 font styles from $24.95
Lazy movers quit hard-packing of papier-mache jewelry boxes.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

Albums

6 font styles from $19.95
Blowzy night-frumps vex’d Jack Q.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

Albums

1 font style from $24.95
Puzzled women bequeath jerks very exotic gifts.
Carattere Carattere

Albums

1 font style from $29.95 50% off
Beloved Groucho joked with a mix of zany quips.
Holiday Font Holiday Font

Albums

1 font style from $19.95 50% off
New job: fix Mr. Gluck’s hazy TV, PDQ.
Gideon Gideon
Gideon Gideon