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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    LLC121 Frontiers Edge Drive
    Saint Peters, MO 63376
    United States of America
    phone: 636 447 0040
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74 font families from TypeSETit

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Albums

10 font styles from $4.95
Sixty zippers were quickly picked from the woven jute bag.
MonteCarlo MonteCarlo

Albums

9 font styles from $10.00
When we go back to Juarez, Mexico, do we fly over picturesque Arizona?
Style Script Style Script

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2 font styles from $24.95
Jaded zombies acted quaintly but kept driving their oxen forward.
Good Vibrations Good Vibrations

Albums

1 font style from $24.95
May Jo equals the fine record by solving six puzzles a week.
Alex Brush Alex Brush

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4 font styles from $24.95
A good quick jab of a pen may vex Will Shortz.
Allura Allura

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6 font styles from $16.95
Five big quacking zephyrs jolt my wax bed.
Luxurious Luxurious

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Lawbooks forgave John Quincy Adams, sixth Prez.
Corinthia Corinthia

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6 font styles from $9.95
Many big jackdaws quickly zipped over the fox pen.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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15 font styles from $9.95
King Alexander was just partly overcome after quizzing Diogenes in his tub.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

Albums

1 font style from $24.95
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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17 font styles from $25.00
Jay visited back home and gazed upon a brown fox and quail.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

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1 font style from $24.95
Many big jackdaws quickly zipped over the fox pen.
Whisper Whisper

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Fixing the razor, J.S. Bach vowed to primp quickly.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

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3 font styles from $24.95
Will Major Douglas be expected to take this true-false quiz very soon?
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments

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Foxy but quick John Leguizamo ponders view.
Playball Pro Playball Pro

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What deaf banjo player gives Max Planck quartz?
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong

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1 font style from $24.95
Six quite crazy kings vowed to abolish my pitiful jousts.
Puppies Play Puppies Play
Puppies Play Puppies Play

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2 font styles from $24.95
TV folk buy ex-Prez John Quincy Adams’ wig.
TheNautiGal TheNautiGal

Albums

5 font styles from $20.00
My help squeezed back in again and joined the weavers after six.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

Albums

1 font style from $14.95
We promptly judged antique ivory buckles for the next prize.
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah

Albums

8 font styles from $10.00
A quick movement of the enemy will jeopardize six gunboats.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

Albums

1 font style from $24.95
Five or six big jet planes zoomed quickly by the tower.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

Albums

14 font styles from $12.96
William said that everything about his jacket was in quite good condition except for the zipper.
Genos Genos

Albums

6 font styles from $19.95
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

Albums

1 font style from $24.95
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Arizonia Arizonia
Arizonia Arizonia

Albums

7 font styles from $20.00
Quick jigs for waltz vex bad nymph.
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone

Albums

1 font style from $24.95
Foxy but quick John Leguizamo ponders view.

Albums

1 font style from $24.95
Astronaut Quincy B. Zack defies gravity with six jet fuel pumps.
Love Light Love Light

Albums

1 font style from $24.95
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Qwigley Qwigley

Albums

1 font style from $24.95
Watch “Jeopardy!” Alex Trebek’s fun TV quiz game.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

Albums

6 font styles from $4.95
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

Albums

1 font style from $19.95
A very bad quack might jinx zippy fowls.
Imperial Script Imperial Script

Albums

1 font style from $24.95
Whacky pangram quiz flummoxed Steve Jobs.
Square Peg Square Peg

Albums

1 font style from $24.95
Now is the time for all quick brown dogs to jump over the lazy lynx.
Licorice Licorice

Albums

24 font styles from $24.00
Packing five dozen waxy liquor jugs? Must be a typophile.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

Albums

1 font style from $24.95
Typophiles weave dreams of quoins, kerning and juggling complex beziers.
Ruthie Ruthie
Ruthie Ruthie

Albums

1 font style from $24.95
Watch all five questions asked by experts amaze the judge.
Mea Culpa Mea Culpa

Albums

5 font styles from $29.00
How vexing a fumble to drop a jolly zucchini in the quicksand.
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

Albums

13 font styles from $2.95
A large fawn jumped quickly over white zinc boxes.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

Albums

1 font style from $24.95
A quick brown fox jumps over the lazy dog.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

Albums

1 font style from $24.95
Prized waxy jonquils choke big farm vats.
FleurDeLeah FleurDeLeah
FleurDeLeah FleurDeLeah

Albums

1 font style from $24.95
Sixty zippers were quickly picked from the woven jute bag.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

Albums

1 font style from $24.95
Perhaps President Clinton’s amazing sax skills will be judged quite favorably.
Cherish Cherish

Albums

3 font styles from $19.95
How razorback-jumping frogs level six piqued gymnasts!
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB

Albums

3 font styles from $19.95
Alfredo just must bring very exciting news to the plaza quickly.
Twinkle Star Twinkle Star

Albums

2 font styles from $24.95
Putin backs away from Iraq zeal; Bush, vexed, jogs.
Gwendolyn Gwendolyn

Albums

1 font style from $24.00
Mix Zapf with Veljovic and get quirky beziers.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

Albums

5 font styles from $9.99
Prized waxy jonquils choke big farm vats.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

Albums

1 font style from $24.95
We promptly judged antique ivory buckles for the next prize.

Albums

1 font style from $39.95
West quickly gave Bert handsome prizes for six juicy plums.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro