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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    709 Derby Way Drive
    Wentzville, MO 63385
    United States of America
    phone: 636 447 0040
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73 font families from TypeSETit

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9 font styles from $10.00 20% off
Jail zesty vixen who grabbed pay from quack.
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

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Just work for improved basic techniques to maximize your typing skill.
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

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6 font styles from $24.95
Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

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6 font styles from $9.95
May Jo equals the fine record by solving six puzzles a week.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura

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A very bad quack might jinx zippy fowls.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

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Five wine experts jokingly quizzed chablis sample.
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong

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Astronaut Quincy B. Zack defies gravity with six jet fuel pumps.
Mea Culpa Mea Culpa

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The big plump jowls of zany Dick Nixon quiver.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

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Blowzy night-frumps vex’d Jack Q.
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush

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Gorbachev’s quixotic plan fazed jumpy hawks.
Love Light Love Light

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A quick movement of the enemy will jeopardize six gunboats.
Qwigley Qwigley

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Turgid saxophones blew over Mick’s jazzy quiff.
Cherish Cherish

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Fixing the razor, J.S. Bach vowed to primp quickly.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

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Will Major Douglas be expected to take this true-false quiz very soon?
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

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Five wine experts jokingly quizzed chablis sample.
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

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Sexy diva Jennifer Lopez wasn’t baking me quiche.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

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West quickly gave Bert handsome prizes for six juicy plums.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

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Gen. Schwarzkopf’s job quietly vexed him.
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia

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May Jo equals the fine record by solving six puzzles a week.
Genos Genos
Genos Genos
Genos Genos

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How quickly daft jumping zebras vex.
Babylonica Babylonica
Babylonica Babylonica

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Quincy Jones vowed to fix the bleak jazz program.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

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Back in June we delivered oxygen equipment of the same size.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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Blowzy night-frumps vex’d Jack Q.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

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What deaf banjo player gives Max Planck quartz?
Gwendolyn Gwendolyn

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Freight to me sixty dozen quart jars and twelve black pans.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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Wavy Jake’s fat zebra had Mexican pig liquor.
Ruthie Ruthie
Ruthie Ruthie

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Prized waxy jonquils choke big farm vats.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

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John Quincy Adams grew vexed by talk of puzzles.
Holiday Font Holiday Font

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All questions asked by five watch experts amazed the judge.
Whisper Whisper

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Watch all five questions asked by experts amaze the judge.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

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What deaf banjo player gives Max Planck quartz?
RoadRage RoadRage
RoadRage RoadRage

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John Quincy Adams grew vexed by talk of puzzles.
Licorice Licorice

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Jelly-like above the high wire, six quaking pachyderms kept the climax of the extravaganza in a dazzling state of flux.
Glory Glory
Glory Glory
Glory Glory
Glory Glory
Glory Glory

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It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Bilbo Bilbo

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May Jo equals the fine record by solving six puzzles a week.
Puppies Play Puppies Play
Puppies Play Puppies Play

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Puzzled women bequeath jerks very exotic gifts.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

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Cozy lummox gives smart squid who asks for job pen.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

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My help squeezed back in again and joined the weavers after six.
MooLahLah MooLahLah

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Jeez, by TV film Schwarzkopf expunged Iraq.
Square Peg Square Peg

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Cozy sphinx waves quart jug of bad milk.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

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The vixen jumped quickly on her foes barking with zeal.
Kolker Brush Kolker Brush

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Cozy lummox gives smart squid who asks for job pen.
Imperial Script Imperial Script

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Wham! Volcano erupts fiery liquid death onto ex-jazzbo Kenny G.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

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Suez sailor vomits jauntily abaft while waxing parquet decks.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

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Jump by vow of quick, lazy strength in Oxford.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

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1 font style from $24.95
Jelly-like above the high wire, six quaking pachyderms kept the climax of the extravaganza in a dazzling state of flux.
Carattere Carattere

Albums

1 font style from $39.95
Will Major Douglas be expected to take this true-false quiz very soon?
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

Albums

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The quick brown fox jumps over a lazy dog.
Gideon Gideon
Gideon Gideon

Albums

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Just work for improved basic techniques to maximize your typing skill.
Shalimar Shalimar