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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    LLC121 Frontiers Edge Drive
    Saint Peters, MO 63376
    United States of America
    phone: 636 447 0040
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74 font families from TypeSETit

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10 font styles from $4.95
When we go back to Juarez, Mexico, do we fly over picturesque Arizona?
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

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9 font styles from $10.00
Now is the time for all quick brown dogs to jump over the lazy lynx.
Style Script Style Script

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2 font styles from $24.95
Jeb quickly drove a few extra miles on the glazed pavement.
Good Vibrations Good Vibrations

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1 font style from $24.95
We have just quoted on nine dozen boxes of gray lamp wicks.
Alex Brush Alex Brush

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4 font styles from $24.95
Alfredo just must bring very exciting news to the plaza quickly.
Allura Allura

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6 font styles from $16.95
Ebenezer unexpectedly bagged two tranquil aardvarks with his jiffy vacuum cleaner.
Luxurious Luxurious

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6 font styles from $24.95
My help squeezed back in again and joined the weavers after six.
Corinthia Corinthia

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6 font styles from $9.95
Blowzy red vixens fight for a quick jump.
American Calligraphic™ American Calligraphic™

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15 font styles from $9.95
My help squeezed back in again and joined the weavers after six.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

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1 font style from $24.95
The jukebox music puzzled a gentle visitor from a quaint valley town.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

Albums

17 font styles from $25.00
Perhaps President Clinton’s amazing sax skills will be judged quite favorably.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

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1 font style from $24.95
A quick brown fox jumps over the lazy dog.
Whisper Whisper

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1 font style from $29.95
Fax back Jim’s Gwyneth Paltrow video quiz.
Inspiration Inspiration

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3 font styles from $24.95
Five big quacking zephyrs jolt my wax bed.
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments
Island Moments Island Moments

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1 font style from $29.95
Fixing the razor, J.S. Bach vowed to primp quickly.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

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12 font styles from $9.95
Jackdaws love my big sphinx of quartz.
WindSong WindSong

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1 font style from $24.95
Quick wafting zephyrs vex bold Jim.
Puppies Play Puppies Play
Puppies Play Puppies Play

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2 font styles from $24.95
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

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5 font styles from $20.00
Jaded zombies acted quaintly but kept driving their oxen forward.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

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1 font style from $14.95
Cozy sphinx waves quart jug of bad milk.
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah
MooLahLah MooLahLah

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8 font styles from $10.00
My help squeezed back in again and joined the weavers after six.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

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1 font style from $24.95
A good quick jab of a pen may vex Will Shortz.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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14 font styles from $12.96
Quincy Jones vowed to fix the bleak jazz program.
Genos Genos
Genos Genos
Genos Genos

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6 font styles from $19.95
My grandfather picks up quartz and valuable onyx jewels.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

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1 font style from $24.95
Quip-crazy Gorbachev went and mixed flapjacks.
Arizonia Arizonia
Arizonia Arizonia

Albums

7 font styles from $20.00
The quick brown fox jumps over a lazy dog.
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone
Birthstone Birthstone

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1 font style from $24.95
Big July earthquakes confound zany experimental vow.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

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1 font style from $24.95
Quick zephyrs blow, vexing daft Jim.
Love Light Love Light

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1 font style from $24.95
Schwarzkopf vexed Iraq big-time in July.
Qwigley Qwigley

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1 font style from $24.95
Questions of a zealous nature have become by degrees petty waxen jokes.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

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6 font styles from $4.95
Dumpy kibitzer jingles as exchequer overflows.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

Albums

1 font style from $19.95
Big July earthquakes confound zany experimental vow.
Imperial Script Imperial Script

Albums

1 font style from $24.95
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Square Peg Square Peg

Albums

1 font style from $24.95
Foxy but quick John Leguizamo ponders view.
Licorice Licorice

Albums

24 font styles from $24.00
Jeb quickly drove a few extra miles on the glazed pavement.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

Albums

1 font style from $24.95
When we go back to Juarez, Mexico, do we fly over picturesque Arizona?
Ruthie Ruthie
Ruthie Ruthie

Albums

1 font style from $24.95
Lawbooks forgave John Quincy Adams, sixth Prez.
Mea Culpa Mea Culpa

Albums

5 font styles from $29.00
The job of waxing linoleum frequently peeves chintzy kids.
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

Albums

13 font styles from $2.95
Many big jackdaws quickly zipped over the fox pen.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

Albums

1 font style from $24.95
Quick zephyrs blow, vexing daft Jim.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

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1 font style from $24.95
A quick movement of the enemy will jeopardize six gunboats.
FleurDeLeah FleurDeLeah
FleurDeLeah FleurDeLeah

Albums

1 font style from $24.95
Mix Zapf with Veljovic and get quirky beziers.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

Albums

1 font style from $24.95
Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Cherish Cherish

Albums

3 font styles from $19.95
Jump by vow of quick, lazy strength in Oxford.
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB

Albums

3 font styles from $19.95
Jelly-like above the high wire, six quaking pachyderms kept the climax of the extravaganza in a dazzling state of flux.
Twinkle Star Twinkle Star

Albums

2 font styles from $24.95
How razorback-jumping frogs level six piqued gymnasts!
Gwendolyn Gwendolyn

Albums

1 font style from $24.00
Watch “Jeopardy!” Alex Trebek’s fun TV quiz game.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

Albums

5 font styles from $9.99
Wavy Jake’s fat zebra had Mexican pig liquor.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

Albums

1 font style from $24.95
Jack amazed a few girls by dropping the antique onyx vase!

Albums

1 font style from $39.95
Jack amazed a few girls by dropping the antique onyx vase!
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro