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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    709 Derby Way Drive
    Wentzville, MO 63385
    United States of America
    phone: 636 447 0040
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73 font families from TypeSETit

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1 font style from $24.95 30% off
My grandfather picks up quartz and valuable onyx jewels.
Arizonia Arizonia
Arizonia Arizonia

Albums

9 font styles from $10.00 20% off
Foxy but quick John Leguizamo ponders view.
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

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4 font styles from $24.95
My expensive quartz watch once belonged to JFK.
Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura

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10 font styles from $4.95
A large fawn jumped quickly over white zinc boxes.
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

Albums

6 font styles from $16.95 25% off
The jukebox music puzzled a gentle visitor from a quaint valley town.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

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2 font styles from $24.95
Just work for improved basic techniques to maximize your typing skill.
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

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6 font styles from $9.95
When we go back to Juarez, Mexico, do we fly over picturesque Arizona?
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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6 font styles from $24.95
Wavy Jake’s fat zebra had Mexican pig liquor.
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

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12 font styles from $9.95
My help squeezed back in again and joined the weavers after six.
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong

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1 font style from $24.95
The quick brown fox jumps over a lazy dog.
Alex Brush Alex Brush

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1 font style from $24.95
Verbatim reports were quickly given by Jim Fox to his amazed audience.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

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1 font style from $29.95
Sympathizing would fix Quaker objectives.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

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17 font styles from $25.00
Quickly Shortz dreams up a few vexing jumbles.
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord
Smorgasbord Smorgasbord

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2 font styles from $24.95
Viewing quizzical abstracts mixed up hefty jocks.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

Albums

1 font style from $24.95 10% off
The job of waxing linoleum frequently peeves chintzy kids.
Qwigley Qwigley

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24 font styles from $24.00
My expensive quartz watch once belonged to JFK.
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™
Alumni™ Alumni™

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1 font style from $24.95
The quick brown fox jumps over a lazy dog.
Babylonica Babylonica
Babylonica Babylonica

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1 font style from $24.95
New job: fix Mr. Gluck’s hazy TV, PDQ.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

Albums

6 font styles from $4.95
Baroque? Hell, just mix a dozen wacky pi fonts & you’ve got it.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

Albums

13 font styles from $9.99
Watch all five questions asked by experts amaze the judge.
Glory Glory
Glory Glory
Glory Glory
Glory Glory
Glory Glory

Albums

1 font style from $39.95
Prized waxy jonquils choke big farm vats.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

Albums

5 font styles from $9.99
Beloved Groucho joked with a mix of zany quips.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

Albums

1 font style from $24.95 20% off
Pack my box with five dozen liquor jugs.
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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1 font style from $24.95
A very bad quack might jinx zippy fowls.
Mea Culpa Mea Culpa

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1 font style from $24.95
John Quincy Adams grew vexed by talk of puzzles.
Kolker Brush Kolker Brush

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1 font style from $24.95
Typophiles weave dreams of quoins, kerning and juggling complex beziers.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

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1 font style from $24.95
Jackdaws love my big sphinx of quartz.
Allison Allison

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1 font style from $24.95
A large fawn jumped quickly over white zinc boxes.
Love Light Love Light

Albums

5 font styles from $29.00
My help squeezed back in again and joined the weavers after six.
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch
Smooch Smooch

Albums

3 font styles from $19.95
Five big quacking zephyrs jolt my wax bed.
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB
Caramel Family ROB Caramel Family ROB

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1 font style from $19.95
Jail zesty vixen who grabbed pay from quack.
Imperial Script Imperial Script

Albums

14 font styles from $12.96
Freight to me sixty dozen quart jars and twelve black pans.
Genos Genos
Genos Genos
Genos Genos

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1 font style from $19.95
Cozy lummox gives smart squid who asks for job pen.
Gideon Gideon
Gideon Gideon

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1 font style from $24.95
Beloved Groucho joked with a mix of zany quips.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

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1 font style from $24.95
Queen Elizabeth’s Major picked five sexy wigs.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

Albums

6 font styles from $19.95
Five big quacking zephyrs jolt my wax bed.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

Albums

1 font style from $24.95 50% off
New job: fix Mr. Gluck’s hazy TV, PDQ.
Whisper Whisper

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1 font style from $24.00
The big plump jowls of zany Dick Nixon quiver.
Splash Splash
Splash Splash
Splash Splash
Splash Splash
Splash Splash

Albums

5 font styles from $20.00 50% off
Six crazy kings vowed to abolish my quite pitiful jousts.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

Albums

8 font styles from $10.00
How quickly daft jumping zebras vex.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

Albums

15 font styles from $9.95
Will Major Douglas be expected to take this true-false quiz very soon?
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

Albums

1 font style from $19.95 50% off
Jack amazed a few girls by dropping the antique onyx vase!
RoadRage RoadRage
RoadRage RoadRage

Albums

1 font style from $24.95 50% off
Quincy Jones vowed to fix the bleak jazz program.
GrechenFuemen GrechenFuemen

Albums

13 font styles from $2.95 50% off
Mix Zapf with Veljovic and get quirky Beziers.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

Albums

1 font style from $24.95
Verbatim reports were quickly given by Jim Fox to his amazed audience.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

Albums

1 font style from $24.95 50% off
Jaded zombies acted quaintly but kept driving their oxen forward.
FleurDeLeah FleurDeLeah
FleurDeLeah FleurDeLeah

Albums

1 font style from $24.95
Watch all five questions asked by experts amaze the judge.
Cherish Cherish

Albums

1 font style from $29.95 50% off
Alfredo just must bring very exciting news to the plaza quickly.
Holiday Font Holiday Font

Albums

1 font style from $24.95
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Puppies Play Puppies Play
Puppies Play Puppies Play

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1 font style from $24.95
A good quick jab of a pen may vex Will Shortz.
GreyQo GreyQo