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TypeSETit

“I think it’s important as an artist to challenge myself and work outside of what’s comfortable,” TypeSETit’s founder, Robert Leuschke, said in his Creative Characters interview. Based just outside of St. Louis in the heart of the United States, Rob began his career working alongside some of the best lettering artists in the industry at Hallmark Cards. “I began working in the Lettering Department in July of 1983, and that’s when I really began to learn how to do lettering,” he says. “Working at Hallmark Cards was like going to graduate school and getting paid for it. It was fantastic.”

He began working as a freelance graphic designer in the late 1980’s and realized that he could increase the production of his work by creating customized fonts of his hand lettering. He has created fonts ever since.

After designing a few fonts for larger foundries like ITC and Bitstream, he began offering his designs on MyFonts in the summer of 2004. Since then, he’s seen great success with typefaces such as Corinthia, an elegant script that was featured on our Top Ten Fonts of 2008 list, and Style Script which was one of our Most Popular Fonts of 2013. Where does Rob draw inspiration for his noteworthy designs? “I try to look for things that are not what I would typically do,” he says, “then give them my own adaptation. If something catches my eye, I make a note or take a picture with my cellphone. That’s how I came up with Arizonia. I saw some lettering painted on a truck and took a photo.”

“Sign painters have such a gift for beautiful letterforms. As for other designs, since I am proficient at much but master at nothing, I tend to combine styles. Take for example, Lovers Quarrel or Passions Conflict. They both have a calligraphic feel, but I intentionally broke rules and added swashes and swirls, especially with the uppercase forms and then gave them a more contemporary script look.” Prior to 2004, embellished forms were a rarity in the font world. “I think my introduction of more hand lettered looking fonts inspired other artists to think outside of traditional typeface design. For example, I was one of the first designers to offer words and phrases in glyphs with my Holiday Font. I only recently discovered that a term for that is ‘word art.’ I’d like to think that I have been a trend-setter in that respect.”

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Foundry details

  • Location:
    TypeSETit
    709 Derby Way Drive
    Wentzville, MO 63385
    United States of America
    phone: 636 447 0040
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72 font families from TypeSETit

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10 font styles from $4.95
Crazy Fredericka bought many very exquisite opal jewels.
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo
MonteCarlo MonteCarlo

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1 font style from $24.95
Jack amazed a few girls by dropping the antique onyx vase!
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush
Alex Brush Alex Brush

Albums

9 font styles from $10.00
Quick wafting zephyrs vex bold Jim.
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script
Style Script Style Script

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6 font styles from $24.95
TV folk buy ex-Prez John Quincy Adams’ wig.
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia
Corinthia Corinthia

Albums

4 font styles from $24.95
Queen Elizabeth’s proxy waved off Mick Jagger.
Allura Allura
Allura Allura
Allura Allura
Allura Allura
Allura Allura

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8 font styles from $10.00
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Praise Praise
Praise Praise
Praise Praise
Praise Praise
Praise Praise

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1 font style from $24.95
Jim just quit and packed extra heavy bags for Liz Owen.
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush
Water Brush Water Brush

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6 font styles from $9.95
Six quite crazy kings vowed to abolish my pitiful jousts.
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™
American Calligraphic™ American Calligraphic™

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1 font style from $24.95
Sex prof gives back no quiz with mild joy.
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel
Lovers Quarrel Lovers Quarrel

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1 font style from $24.00
The jukebox music puzzled a gentle visitor from a quaint valley town.
Splash Splash

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1 font style from $24.95
Six crazy kings vowed to abolish my quite pitiful jousts.
Cherish Cherish

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1 font style from $24.95
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Mea Culpa Mea Culpa

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1 font style from $24.95
Mix Zapf with Veljovic and get quirky beziers.
Babylonica Babylonica
Babylonica Babylonica

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2 font styles from $24.95
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations
Good Vibrations Good Vibrations

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15 font styles from $9.95
Grumpy wizards make toxic brew for the evil Queen and Jack.
Festive Festive
Festive Festive
Festive Festive
Festive Festive
Festive Festive

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4 font styles from $9.95
Gen. Schwarzkopf’s job quietly vexed him.
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia
Estonia Estonia

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14 font styles from $12.96
Gorbachev’s quixotic plan fazed jumpy hawks.
Genos Genos
Genos Genos
Genos Genos

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6 font styles from $4.95
Mix Zapf with Veljovic and get quirky Beziers.
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall
Waterfall Waterfall

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1 font style from $24.95
All questions asked by five watch experts amazed the judge.
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw
Neonderthaw Neonderthaw

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2 font styles from $24.95
Just keep examining every low bid quoted for zinc etchings.
Gwendolyn Gwendolyn

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1 font style from $24.95
Freight to me sixty dozen quart jars and twelve black pans.
Ruthie Ruthie
Ruthie Ruthie

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24 font styles from $24.00 75% off
Fax back Jim’s Gwyneth Paltrow video quiz.
Alumni™ Alumni™

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1 font style from $29.95 50% off
A quick movement of the enemy will jeopardize six gunboats.
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro
Playball Pro Playball Pro

Albums

1 font style from $29.95
Jump by vow of quick, lazy strength in Oxford.
Holiday Font Holiday Font

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5 font styles from $20.00
Baroque? Hell, just mix a dozen wacky pi fonts & you’ve got it.
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB
Meow ROB Meow ROB

Albums

1 font style from $24.95
Schwarzkopf vexed Iraq big-time in July.
Italianno Italianno
Italianno Italianno
Italianno Italianno
Italianno Italianno

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1 font style from $24.95 50% off
Lawbooks forgave John Quincy Adams, sixth Prez.
Whisper Whisper

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1 font style from $24.95
Fabled reader with jaded, roving eye seized by quickened impulse to expand budget.
Qwigley Qwigley

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1 font style from $24.95
Watch all five questions asked by experts amaze the judge.
Licorice Licorice

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1 font style from $24.95
Blowzy red vixens fight for a quick jump.
Bilbo Bilbo

Albums

1 font style from $24.95
Two hardy boxing kangaroos jet from Sydney to Zanzibar on quicksilver pinions.
Ephesis Ephesis
Ephesis Ephesis
Ephesis Ephesis

Albums

13 font styles from $2.95
Many-wived Jack laughs at probes of sex quiz.
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles
Fuggles Fuggles

Albums

1 font style from $14.95
Pack my box with five dozen liquor jugs.
MooLahLah MooLahLah

Albums

1 font style from $24.95
John Quincy Adams grew vexed by talk of puzzles.
Square Peg Square Peg

Albums

6 font styles from $19.95 25% off
Quincy Jones vowed to fix the bleak jazz program.
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter
Comforter Comforter

Albums

1 font style from $24.95
Astronaut Quincy B. Zack defies gravity with six jet fuel pumps.
Kolker Brush Kolker Brush

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1 font style from $24.95 20% off
Perhaps President Clinton’s amazing sax skills will be judged quite favorably.
Inspiration Inspiration
Inspiration Inspiration
Inspiration Inspiration

Albums

1 font style from $24.95 30% off
The quick brown fox jumps over a lazy dog.
Arizonia Arizonia
Arizonia Arizonia

Albums

1 font style from $19.95 25% off
Quickly Shortz dreams up a few vexing jumbles.
Imperial Script Imperial Script

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1 font style from $19.95 50% off
How quickly daft jumping zebras vex.
RoadRage RoadRage
RoadRage RoadRage

Albums

5 font styles from $9.99 40% off
Fred specialized in the job of making very quaint wax toys.
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane
Hurricane Hurricane

Albums

12 font styles from $9.95
The exodus of jazzy pigeons is craved by squeamish walkers.
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong
WindSong WindSong

Albums

2 font styles from $24.95 20% off
Jaded zombies acted quaintly but kept driving their oxen forward.
Shalimar Shalimar

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1 font style from $24.95 20% off
How razorback-jumping frogs level six piqued gymnasts!
Passions Conflict Passions Conflict
Passions Conflict Passions Conflict

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1 font style from $24.95
Packing five dozen waxy liquor jugs? Must be a typophile.
Love Light Love Light

Albums

6 font styles from $16.95
We promptly judged antique ivory buckles for the next prize.
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious
Luxurious Luxurious

Albums

2 font styles from $24.95
A quick brown fox jumps over the lazy dog.
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal
TheNautiGal TheNautiGal

Albums

1 font style from $24.95
Quick zephyrs blow, vexing daft Jim.
Carattere Carattere

Albums

1 font style from $39.95
Viewing quizzical abstracts mixed up hefty jocks.
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro
Estonia Nouveau Pro Estonia Nouveau Pro

Albums

3 font styles from $19.95 25% off
Five wine experts jokingly quizzed chablis sample.
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen
QwitcherBychen QwitcherBychen