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Asgeir Pedersen

Typography and the act of choosing a set of fonts for a client project has always been one the most gratifying parts of the job as a graphic designer. When a former client requested an long overdue overhaul of their graphical profile, Asgeir decided to try to create a logotype for their name that was unique, but in the same style as the old font. The plan at first was to make only the (8) glyphs for the company name. A year later, the first complete font-set was finally ready and is now in use. New font projects are on the drawing board. The foundry aims at clarity of expression in the creation of - but necessarily not limited to - display type fonts for use in titling, headlines and medium length textes.

Foundry details

3 font families from Asgeir Pedersen

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Albums

12 font styles from $23.99
Freight to me sixty dozen quart jars and twelve black pans.
Norden Display Norden Display

Albums

12 font styles from $23.99
A good quick jab of a pen may vex Will Shortz.
Norden Standard Norden Standard

Albums

16 font styles from $23.99
Jeez, by TV film Schwarzkopf expunged Iraq.
Norden Round Norden Round