Font Row is a foundry of font designer, Asa Childress (from London, UK). Asa is passionate about crafting designs which are both uniform and unique. This involves carefully crafting each letter on the basis of the fonts unique style and characteristics.
Precision is in focus. To achieve uniformity; Angles, lengths and curves must often be exact in measurement across all characters. Geometric shapes are often utilised to ensure a visually faultless font.
So is individuality. Yet in pursuit of a font that is unique, the occasional experimental (you could say) ‘risk’ is taken, leaving the bounds of exaction, to find the fonts own voice.
Thank you for visiting Font Row.