Neue is a German type foundry with a focus on holistic typographic systems to serve the needs of designers, brands and developers.
Neue Foundry was founded by Alexander Roth, born in the former Soviet Socialist Republic of Tajikistan and raised in Germany. He held positions as a Graphic Designer for FontFont, as a Lead Graphic Designer for FontShop and as a Marketing Manager for Monotype’s digital commerce businesses, including FontShop.com, FontFont.com, Linotype.com and MyFonts.com, before joining Monotype’s Type Team and typographic brand consultancy. His portfolio includes work for transportation companies, auto manufactures and government services.
Alexander holds a bachelor’s degree in Media Production, a master’s degree in Type Design from the Royal Academy of Arts in The Hague, a handful of branding certificates, and accolades from the Type Directors Club, New York. He has lived in the Tajik SSR’s capital of Dushanbe, Berlin, Düsseldorf, The Hague and London.