Daniel Pelavin learned the crafts of typography and design under the tutelage of mentors in Detroit’s professional art studios and typehouses. From his earliest work, produced with draftsman’s tools, to a present day virtuosity in digital media, Pelavin has used a restrained and simplified vocabulary of geometric forms, rich, flat colors and letterforms inspired by a wide range of 20th century cultural ephemera to create cogent and compelling messages for publishing, advertising and communication design.