From Dick’s niece, Janis Smith...
Dick Jensen, my uncle was not only the original designer of the Serpentine lettering (which he designed for the Visual Graphics Corporation, and is today a trademark of VGC), but he was also an accomplished commercial artist, wood carver and painter.
Over the years Dick worked as a commercial artist at Artist Inc., K&K Freelancer, Studio One, and for Tanaka Advertising before retiring in 1998. He won an art award during his career.










