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Jeremy Dooley

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? Jeremy sat down with us for an in-depth interview in this issue of Creative Characters.

In-depth interview

MyFonts Creative Characters: Jeremy Dooley (October 2011)

Personal details

  • From: United States of America
  • Born: Columbia, South Carolina, 1981
  • What he does: Type Design
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156 font families by Jeremy Dooley

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Albums

54 font styles from $34.99
It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™

Albums

48 font styles from $24.00 - some free
Two hardy boxing kangaroos jet from Sydney to Zanzibar on quicksilver pinions.
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™

Albums

12 font styles from $22.00
Alfredo just must bring very exciting news to the plaza quickly.
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling

Albums

54 font styles from $29.99
Brawny gods just flocked up to quiz and vex him.
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™

Albums

42 font styles from $29.99 - some free
Wavy Jake’s fat zebra had Mexican pig liquor.
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Hot New Font

Albums

54 font styles from $33.00
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif

Albums

42 font styles from $32.00 - some free
Suez sailor vomits jauntily abaft while waxing parquet decks.
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™

Albums

42 font styles from $24.00 - some free
Schwarzkopf vexed Iraq big-time in July.
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™

Albums

48 font styles from $24.00 - some free
Many big jackdaws quickly zipped over the fox pen.
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™

Albums

4 font styles from $24.99
Quip-crazy Gorbachev went and mixed flapjacks.
Aviano™ Aviano™

Albums

42 font styles from $28.00 - some free
New job: fix Mr. Gluck’s hazy TV, PDQ.
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™

Albums

54 font styles from $24.00 - some free
A good quick jab of a pen may vex Will Shortz.
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™

Albums

54 font styles from $34.99 - some free
Jackdaws love my big sphinx of quartz.
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™

Albums

54 font styles from $24.99 - some free
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™

Albums

12 font styles from $24.99
Fixing the razor, J.S. Bach vowed to primp quickly.
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™

Albums

5 font styles from $24.99
King Alexander was just partly overcome after quizzing Diogenes in his tub.
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™

Albums

18 font styles from $19.99
Quickly Shortz dreams up a few vexing jumbles.
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal

Albums

54 font styles from $29.99 - some free
Jail zesty vixen who grabbed pay from quack.
Belda Belda
Belda Belda
Belda Belda
Belda Belda
Belda Belda

Albums

54 font styles from $32.00
A good quick jab of a pen may vex Will Shortz.
Mirantz Mirantz
Mirantz Mirantz
Mirantz Mirantz
Mirantz Mirantz
Mirantz Mirantz

Albums

42 font styles from $24.00 - some free
Then a cop quizzed Mick Jagger’s ex-wives briefly.
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™

Albums

48 font styles from $26.00 - some free
Lawbooks forgave John Quincy Adams, sixth Prez.
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™

Albums

6 font styles from $24.99
A good quick jab of a pen may vex Will Shortz.
Aviano Slab™ Aviano Slab™

Albums

48 font styles from $24.00
Seiji Ozawa quit, vexing rabid symphonic folk.
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™

Albums

12 font styles from $5.00 - some free
Now is the time for all quick brown dogs to jump over the lazy lynx.
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™

Albums

12 font styles from $22.00
The quick brown fox jumps over a lazy dog.
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™

Albums

12 font styles from $24.99
The quick brown fox jumps over a lazy dog.
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™

Albums

8 font styles from $39.99
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™

Albums

21 font styles from $5.00 - some free
Gorbachev’s quixotic plan fazed jumpy hawks.
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™

Albums

42 font styles from $24.99 - some free
Suez sailor vomits jauntily abaft while waxing parquet decks.
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™

Albums

12 font styles from $22.00
Playing jazz vibe chords quickly excites my wife.
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™

Albums

54 font styles from $29.99
Alfredo just must bring very exciting news to the plaza quickly.
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans

Albums

6 font styles from $9.99
Packing five dozen waxy liquor jugs? Must be a typophile.
Carta Marina™ Carta Marina™

Albums

4 font styles from $21.99
Fred specialized in the job of making very quaint wax toys.
Kidela™ Kidela™

Albums

42 font styles from $24.00 - some free
Mix Zapf with Veljovic and get quirky Beziers.
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™

Albums

12 font styles from $24.99
John Quincy Adams grew vexed by talk of puzzles.
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™

Albums

42 font styles from $24.00 - some free
It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™

Albums

54 font styles from $29.99 - some free
The quick brown fox jumps over a lazy dog.
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™

Albums

12 font styles from $22.00
The jukebox music puzzled a gentle visitor from a quaint valley town.
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™

Albums

12 font styles from $22.00
Back in June we delivered oxygen equipment of the same size.
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™

Albums

36 font styles from $24.75
How quickly daft jumping zebras vex.
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™

Albums

43 font styles from $5.00
Bad Joaquin Phoenix wrecks zingy TV film.
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™

Albums

42 font styles from $24.99 - some free
Forsaking monastic tradition, twelve jovial friars gave up their vocation for a questionable existence on the flying trapeze.
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™

Albums

42 font styles from $24.99 - some free
Back in my quaint garden jaunty zinnias vie with flaunting phlox.
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™

Albums

48 font styles from $29.99 - some free
Crazy Fredericka bought many very exquisite opal jewels.
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™

Albums

36 font styles from $22.00
Viewing quizzical abstracts mixed up hefty jocks.
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™

Albums

6 font styles from $22.00
The five boxing wizards jump quickly.
Mynaruse Royale™ Mynaruse Royale™
Mynaruse Royale™ Mynaruse Royale™
Mynaruse Royale™ Mynaruse Royale™
Mynaruse Royale™ Mynaruse Royale™

Albums

3 font styles from $21.99
Queen Elizabeth’s Major picked five sexy wigs.
Stefania Antique™ Stefania Antique™

Albums

6 font styles from $22.00
Cozy lummox gives smart squid who asks for job pen.
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™

Albums

42 font styles from $24.99 - some free
Jay visited back home and gazed upon a brown fox and quail.
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™