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Jeremy Dooley

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? Jeremy sat down with us for an in-depth interview in this issue of Creative Characters.

In-depth interview

MyFonts Creative Characters: Jeremy Dooley (October 2011)

Personal details

  • From: United States of America
  • Born: Columbia, South Carolina, 1981
  • What he does: Type Design
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164 font families by Jeremy Dooley

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Albums

54 font styles from $29.00
Sphinx of black quartz, judge my vow.
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel

Albums

54 font styles from $29.00
Putin backs away from Iraq zeal; Bush, vexed, jogs.
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif

Albums

4 font styles from $24.99
Jeez, by TV film Schwarzkopf expunged Iraq.
Aviano™ Aviano™

Albums

48 font styles from $24.00 - some free
Then a cop quizzed Mick Jagger’s ex-wives briefly.
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™

Albums

42 font styles from $24.00 - some free
New farmhand proves strong but lazy, picking just six quinces.
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™

Albums

42 font styles from $29.99 - some free
Queen Elizabeth’s Major picked five sexy wigs.
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™

Albums

54 font styles from $34.99 - some free
Six big juicy steaks sizzled in a pan as five workmen left the quarry.
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™

Albums

54 font styles from $29.99 - some free
Crazy Fredericka bought many very exquisite opal jewels.
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™

Albums

54 font styles from $29.99
Freight to me sixty dozen quart jars and twelve black pans.
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™

Albums

8 font styles from $21.99
Jack amazed a few girls by dropping the antique onyx vase!

Albums

42 font styles from $24.99 - some free
Prized waxy jonquils choke big farm vats.
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™

Albums

42 font styles from $32.00 - some free
My expensive quartz watch once belonged to JFK.
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™

Albums

7 font styles from $24.99
Jaded zombies acted quaintly but kept driving their oxen forward.
Waialua Waialua
Waialua Waialua
Waialua Waialua
Waialua Waialua
Waialua Waialua

Albums

48 font styles from $24.99
Crazy Fredericka bought many very exquisite opal jewels.
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™

Albums

54 font styles from $34.99
My grandfather picks up quartz and valuable onyx jewels.
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™

Albums

18 font styles from $19.99
Quip-crazy Gorbachev went and mixed flapjacks.
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal

Albums

12 font styles from $24.99
Just work for improved basic techniques to maximize your typing skill.
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™

Albums

54 font styles from $35.00
Blowzy red vixens fight for a quick jump.
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare

Albums

54 font styles from $24.00 - some free
How vexing a fumble to drop a jolly zucchini in the quicksand.
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™

Albums

48 font styles from $24.00 - some free
May Jo equals the fine record by solving six puzzles a week.
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™

Albums

6 font styles from $34.99
About sixty codfish eggs will make a quarter pound of very fizzy jelly.
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™

Albums

6 font styles from $22.00
Seiji Ozawa quit, vexing rabid symphonic folk.
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™

Albums

48 font styles from $26.00 - some free
Jeez, by TV film Schwarzkopf expunged Iraq.
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™

Albums

6 font styles from $24.99
Baroque? Hell, just mix a dozen wacky pi fonts & you’ve got it.
Aviano Slab™ Aviano Slab™

Albums

42 font styles from $24.99 - some free
A good quick jab of a pen may vex Will Shortz.
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™

Albums

54 font styles from $34.00
The sex life of the woodchuck is a provocative question for most vertebrate zoology majors.
Valeson Valeson
Valeson Valeson
Valeson Valeson
Valeson Valeson
Valeson Valeson

Albums

5 font styles from $24.99
Five big quacking zephyrs jolt my wax bed.
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™

Albums

54 font styles from $29.99 - some free
A quick brown fox jumps over the lazy dog.
Belda Belda
Belda Belda
Belda Belda
Belda Belda
Belda Belda

Albums

48 font styles from $24.00
We have just quoted on nine dozen boxes of gray lamp wicks.
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™

Albums

54 font styles from $33.00
Six quite crazy kings vowed to abolish my pitiful jousts.
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif

Albums

8 font styles from $39.99
Jack amazed a few girls by dropping the antique onyx vase!
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™

Albums

36 font styles from $32.00
Crazy Fredericka bought many very exquisite opal jewels.
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™

Albums

54 font styles from $29.99
Many big jackdaws quickly zipped over the fox pen.
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™

Albums

42 font styles from $24.00 - some free
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™

Albums

42 font styles from $24.99 - some free
Typophiles weave dreams of quoins, kerning and juggling complex beziers.
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™

Albums

36 font styles from $22.00
The five boxing wizards jump quickly.
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™

Albums

4 font styles from $24.99
Jackdaws love my big sphinx of quartz.
Aviano Serif™ Aviano Serif™

Albums

12 font styles from $24.99
Prized waxy jonquils choke big farm vats.
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™

Albums

4 font styles from $21.99
West quickly gave Bert handsome prizes for six juicy plums.

Albums

108 font styles from $5.00
Six crazy kings vowed to abolish my quite pitiful jousts.
Dever™ Dever™
Dever™ Dever™
Dever™ Dever™
Dever™ Dever™
Dever™ Dever™

Albums

12 font styles from $5.00 - some free
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™

Albums

12 font styles from $22.00
Jump by vow of quick, lazy strength in Oxford.
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling

Albums

43 font styles from $5.00
Grumpy wizards make toxic brew for the evil Queen and Jack.
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™

Albums

6 font styles from $22.00
My grandfather picks up quartz and valuable onyx jewels.
Sildetas™ Sildetas™
Sildetas™ Sildetas™
Sildetas™ Sildetas™
Hot New Font

Albums

54 font styles from $25.00
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Belda Didone Belda Didone
Belda Didone Belda Didone
Belda Didone Belda Didone
Belda Didone Belda Didone
Belda Didone Belda Didone

Albums

6 font styles from $22.00
Dumpy kibitzer jingles as exchequer overflows.
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™

Albums

54 font styles from $24.99 - some free
Back in my quaint garden jaunty zinnias vie with flaunting phlox.
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™

Albums

12 font styles from $24.99
Sexy diva Jennifer Lopez wasn’t baking me quiche.
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™

Albums

42 font styles from $24.00 - some free
Lawbooks forgave John Quincy Adams, sixth Prez.
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™