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Jeremy Dooley

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? Jeremy sat down with us for an in-depth interview in this issue of Creative Characters.

In-depth interview

MyFonts Creative Characters: Jeremy Dooley (October 2011)

Personal details

  • From: United States of America
  • Born: Columbia, South Carolina, 1981
  • What he does: Type Design
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171 font families by Jeremy Dooley

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Albums

42 font styles from $24.99 - some free
Many big jackdaws quickly zipped over the fox pen.
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™

Albums

12 font styles from $24.99
Brawny gods just flocked up to quiz and vex him.
Terfens™ Terfens™

Albums

48 font styles from $24.99
John Quincy Adams grew vexed by talk of puzzles.
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™

Albums

48 font styles from $26.00 - some free
A quick brown fox jumps over the lazy dog.
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™

Albums

4 font styles from $24.99 30% off
Beloved Groucho joked with a mix of zany quips.
Aviano™ Aviano™

Albums

5 font styles from $24.99
My grandfather picks up quartz and valuable onyx jewels.
Aviano Sans™ Aviano Sans™

Albums

42 font styles from $24.00 - some free
Quip-crazy Gorbachev went and mixed flapjacks.
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™

Albums

54 font styles from $29.00
We have just quoted on nine dozen boxes of gray lamp wicks.
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel

Albums

54 font styles from $29.00
Six big devils from Japan quickly forgot how to waltz.
Winsel Winsel
Winsel Winsel
Winsel Winsel
Winsel Winsel
Winsel Winsel

Albums

54 font styles from $39.99 - some free
Dumpy kibitzer jingles as exchequer overflows.
Mandrel™ Mandrel™
Mandrel™ Mandrel™
Mandrel™ Mandrel™
Mandrel™ Mandrel™
Mandrel™ Mandrel™

Albums

54 font styles from $39.00
The July sun caused a fragment of pine wax to ooze on the black velvet quilt.
Cartes Cartes
Cartes Cartes
Cartes Cartes
Cartes Cartes
Cartes Cartes

Albums

42 font styles from $24.00 - some free
Quick wafting zephyrs vex bold Jim.
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™

Albums

42 font styles from $24.00 - some free
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™

Albums

8 font styles from $39.99
My help squeezed back in again and joined the weavers after six.
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™

Albums

9 font styles from $21.99
Will Major Douglas be expected to take this true-false quiz very soon?
Questal™ Questal™

Albums

54 font styles from $29.99 - some free
Dumpy kibitzer jingles as exchequer overflows.
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™

Albums

54 font styles from $29.99 - some free
How vexing a fumble to drop a jolly zucchini in the quicksand.
Belda Belda
Belda Belda
Belda Belda
Belda Belda
Belda Belda

Albums

42 font styles from $35.00
Suez sailor vomits jauntily abaft while waxing parquet decks.
Ainslie Contrast Ainslie Contrast
Ainslie Contrast Ainslie Contrast
Ainslie Contrast Ainslie Contrast
Ainslie Contrast Ainslie Contrast
Ainslie Contrast Ainslie Contrast

Albums

6 font styles from $24.99
Quip-crazy Gorbachev went and mixed flapjacks.
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™

Albums

6 font styles from $22.00
Beloved Groucho joked with a mix of zany quips.
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™

Albums

12 font styles from $22.00
Sexy diva Jennifer Lopez wasn’t baking me quiche.
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™

Albums

42 font styles from $29.99 - some free
The job of waxing linoleum frequently peeves chintzy kids.
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™

Albums

54 font styles from $29.00
Verbatim reports were quickly given by Jim Fox to his amazed audience.
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif

Albums

54 font styles from $29.99
Perhaps President Clinton’s amazing sax skills will be judged quite favorably.
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans

Albums

21 font styles from $5.00
When we go back to Juarez, Mexico, do we fly over picturesque Arizona?
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™

Albums

42 font styles from $28.00 - some free
West quickly gave Bert handsome prizes for six juicy plums.
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™

Albums

54 font styles from $24.99 - some free
New farmhand proves strong but lazy, picking just six quinces.
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™

Albums

4 font styles from $24.99
Dumpy kibitzer jingles as exchequer overflows.
Aviano Serif™ Aviano Serif™

Albums

54 font styles from $39.00
Will Major Douglas be expected to take this true-false quiz very soon?
Soprani Soprani
Soprani Soprani
Soprani Soprani
Soprani Soprani
Soprani Soprani

Albums

42 font styles from $24.99 - some free
A large fawn jumped quickly over white zinc boxes.
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™

Albums

54 font styles from $24.00 - some free
Dumpy kibitzer jingles as exchequer overflows.
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™

Albums

36 font styles from $24.75
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™

Albums

48 font styles from $29.99 - some free
Just keep examining every low bid quoted for zinc etchings.
Gineso Gineso
Gineso Gineso
Gineso Gineso
Gineso Gineso
Gineso Gineso

Albums

12 font styles from $22.00
The five boxing wizards jump quickly.
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling

Albums

7 font styles from $24.99
Crazy Fredericka bought many very exquisite opal jewels.
Waialua Waialua
Waialua Waialua
Waialua Waialua
Waialua Waialua
Waialua Waialua

Albums

54 font styles from $34.99 - some free
Mix Zapf with Veljovic and get quirky Beziers.
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™

Albums

54 font styles from $33.00
Jack amazed a few girls by dropping the antique onyx vase!
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif

Albums

36 font styles from $32.00
Prized waxy jonquils choke big farm vats.
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™

Albums

54 font styles from $29.99
Playing jazz vibe chords quickly excites my wife.
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™

Albums

48 font styles from $29.99 - some free
Viewing quizzical abstracts mixed up hefty jocks.
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™

Albums

48 font styles from $29.99
Quick zephyrs blow, vexing daft Jim.
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft

Albums

12 font styles from $24.99
The exodus of jazzy pigeons is craved by squeamish walkers.
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™

Albums

7 font styles from $24.99
John Quincy Adams grew vexed by talk of puzzles.
Metairie™ Metairie™
Metairie™ Metairie™
Metairie™ Metairie™
Metairie™ Metairie™
Metairie™ Metairie™

Albums

8 font styles from $24.99
Verbatim reports were quickly given by Jim Fox to his amazed audience.
Mittwoch™ Mittwoch™
Mittwoch™ Mittwoch™
Mittwoch™ Mittwoch™

Albums

48 font styles from $24.00 - some free
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Cabrito Semi™ Cabrito Semi™
Cabrito Semi™ Cabrito Semi™
Cabrito Semi™ Cabrito Semi™
Cabrito Semi™ Cabrito Semi™
Cabrito Semi™ Cabrito Semi™

Albums

48 font styles from $24.00 - some free
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Grenale #2™ Grenale #2™
Grenale #2™ Grenale #2™
Grenale #2™ Grenale #2™
Grenale #2™ Grenale #2™
Grenale #2™ Grenale #2™

Albums

48 font styles from $24.00 - some free
Cozy sphinx waves quart jug of bad milk.
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™

Albums

12 font styles from $5.00 - some free
Five wine experts jokingly quizzed chablis sample.
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™

Albums

42 font styles from $24.99 - some free
Suez sailor vomits jauntily abaft while waxing parquet decks.
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™