{"title":"FS Pimlico Variable","description":"\u003cb\u003eBorn in the 70s\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePersonal influences are unavoidable in type design and usually find their way through into finished fonts. At Fontsmith, one period in particular provides inspiration, according to FS Pimlico designer, Fernando Mello.\u003cbr\u003e\u003cbr\u003e“Jason and Phil have always known that I’m very into the visual language of the 70s. I know that Jason shares my love of the 70s and Phil will sometimes admit to being a fan, too. I think that’s the reason they were both so supportive in the development of this font.\u003cbr\u003e\u003cbr\u003e“And, of course, we all share an interest in good-humoured and intelligent design. We like to think it’s a Fontsmith characteristic.”\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBack from black\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFS Pimlico started in an unusual place: with a tubby, penguin-like lowercase “a” that Fernando Mello had been sketching. From “a” grew the rest of the alphabet – a bubbly, fat, friendly family with a brush-written quality that became FS Pimlico Black.\u003cbr\u003e\u003cbr\u003eThe black weight certainly isn’t the normal starting point for creating a regular and bold weight, but Fernando pressed on, driven by a glut of influences: brush-writing; Letraset and early digital systems catalogues; the type of Herb Lubalin and Tony di Spigna; 70s clothes and vinyl; and 70s revival disco nights in London’s Pimlico and Vauxhall.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eNatural or flourished\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNot often do fonts come along that seem to span the ages. FS Pimlico is at home in an office environment providing a fresh clear identity in communications or providing text that’s clear and easy to read.\u003cbr\u003e\u003cbr\u003eBut it likes to party, too, 70s style. 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